Research into distribution.

The Hunger Games: “Mocking Jay” Part 1

Use of the main actress retweeting and following Hunger games related tweets.

When I typed in Hunger Games into google, the first thing that came up was viewings into my local cinemas, encouraging me to go and watch the film.

On Instagram the hashtag “hungergames”, has almost 4,000,000 posts, were people can share there excitement and it also helps create a buzz.

The YouTube teaser trailer has over 5000,000 views.

The soundtrack features very well known artists on the track (i.e. Lorde), this benefits both Hunger Games and the artists.

There are nearly 300 apps with the Hunger games influence, this can get all ages involved in the craze.