humanities 15 16

Degree Studies (in English)2014-2015

www.uspceu.es

THE SCHOOL OFHUMANITIES ANDCOMMUNICATIONSCIENCES

TraditionCEU San Pablo University, a non-profiteducational institution. It has been created by the Catholic Association of Propagandists and has spent almost 80 years dedicating its effort to educate students from all different points of view: as human beings, academic and professionally, so that they gain the necessary skills to work in relevant areas, both nationally and internationally.

A ChallengingAtmosphereThe news Study plans have helped to produce a unique school of thought, which is exclusive to our students, looking atthis from a triple-headed perspective:the importance of a rigorous and goodquality education, challenging contents ineach module and professionalism in ourteaching.

ExcellenceOur University is committed to providingexcellence both academically andprofessionally. Therefore, this is an integralpart in the education of our students. Weare dedicated to our quality of teaching,innovation, research, practical sessions, and full employment of our graduates.

HumanismInspired by the principles of ChristianHumanism, CEU San Pablo Universityputs all possible means, both academicand human, at the disposal of its studentsso that they can develop their talentsin a demanding academic environmentand with a clear sense of duty and socialresponsibility.

InnovationCEU San Pablo University has spent morethan eight years immersed in a process ofdevelopment and application of renovatedand highly efficient teaching methods,which focus on allowing the maximumamount of interaction between lecturersand students. So, adaptation to the EHEAwill effectively respond to the necessarylearning processes of our students.

Teaching staffTeaching and research are twoinseparable entities at our University.The lecturers and professors of CEUare excellent, and in addition to theUniversity’s outstanding academic profile,which is down to its tradition of highlevels of teaching coming from itspermanent study of new methods andpedagogic techniques, as well as itsdevoted participation in nationwide andinternational programmes of researchin centres like the European BusinessSchool (EBS) in London, the ÉcoleSupérieure de Commerce Extérieur,Copenhagen Business School or theImperial College, London.

International ScopeOur University links its academic excellence with the international prospects of our students.Therefore, we make international degrees available to them, in addition to the opportunity to studyabroad, international placements, summer classes at University, etc. These are all oriented toprovide the students with an international academic experience which prepares them to integrateinto a multicultural society.Foreign students are welcome to join our courses. Erasmus and bilateral exchanges fill ourclassrooms with people from all nationalities. This gives our university an international approach thatenriches ourselves with an open view to other cultures. Classes taught in English and Spanish makeit possible for foreign students to follow the lectures and improve their Spanish. There are alsospecial extra-curricular courses of Spanish as a foreign language for those who require it.

CEU SAN PABLO UNIVERSITY

EMPLOYABILITY

Our commitment- Increase the number of companies and institutions that

offer internships and employment to our students and graduates.

- Provide students in search of a job with the information on present market demand that we collect and analyze.

- 5 year follow- up labour insertion of our students after the completion of their degree.

- Promote the acquisition of professional skills among our students in the last courses of their degrees with seminars and conferences.

- Availability of different curricular internships enabling students to choose according to their preferences.

- Online management of COIE services for students, graduates and companies.

- Organize activities and events to put employers and students in contact.

- Inform on alternative job possibilities to be employed such as self-employment or specialized formation.

- Offer international alternatives for job profiles with difficult access to the Spanish labour market.

Pastoral Care

ClassroomVolunteering

Cultural Life

Sport

Languages CEU San Pablo University, like the rest of theUniversities created by the Association of

Catholic Propagandists, is recognised for itsChristian and humanist traditions. Therefore,

this is apparent in knowledge and skills, in theacademic excellence and in the best academic

training, which our students gain, and also inthe extracurricular activities on offer. These

activities encourage growth in all regards, thereby creating a person capable of

discovering and passing on the truth, an ethicalperson who will serve society well; truth and its

values are at the heart of this.

EXTRACURRICULARACTIVITIES

Dear Students,

A long time ago a Spanish thinker once wrote that “curiosity does not stay awake; the truth never sleeps. All interest is the continuation on interest”.

In a time of great change and of unstoppable progress in the universe of communications, What does a student need to be a good journalist, a good communicator, a good advertiser, a humanist, in short? If we go by what the many generations have been educated in our School, it is curiosity.

Curiosity and admirations lie at the heart of academic and vocational education.

In the School of Humanities and Communication Sciences of CEU San Pablo University we are sure that there are no recipes for professional success in the world of communication. Our occupation, and preoccupation, is the academic and professional interests of our students. With rigour and seriousness we offer suitability not only to a route to education, but also to prepare students for market demands, a characteristic symbolised by being a leader in the teaching of Humanities.

People everywhere are talking about a crisis incommunication and a crisis in Journalism. They are not small problems; they began when man started to tell stories, echoing voices from the past. We do not experiment. We are committed to the future without forgetting what has enabled us to get to here; we innovate to improve what we already have.And this key concept is what differentiates us. Itis certain that technology and new trends in theincorporation of messages, from multimedia, from the implicit and from the internet as a model helped

us to confirm our present and prepare us for the future. Here we are.

History, our history, is always telling. The study of journalism at CEU San Pablo University counts on a great tradition, tracing its roots back to the first School of Journalism that ever existed in Spain, that of El Debate, which Ángel Herrera Oria founded in 1926. Ángel Herrera Oria created the School of Journalism, which he led in its first year.Later, it was the Centre of Higher Education atCEU San Pablo which taught this degree, from the academic year 1975 – 1976 until in 1993, when CEU San Pablo University took over responsibilities for this. No sooner than a year later, in 1994. Humanities was incorporated into the degrees run by the School of Humanities. The specialisation came subsequently, with degrees in Audiovisual Communication, in Advertising and in Public Relations. Three years later we with the completed our academi offer degrees in History and in History of Art, and we are now in third year of the degree in Digital Communication, a safe bet for communication and new technologies.Thanks to our tradition and our experience, we are making all we can available to our students, to help them with their learning: technological resources, applied investigation, professional experience, job placements, a wide-ranging relationship with the media and social leaders. They will see the result of this in our lecture halls.

José Francisco Serrano OcejaDean of the School of Humanities andCommunication Sciences.

THE SCHOOL OFHUMANITIES ANDCOMMUNICATIONSCIENCES

WELCOME FROMTHE DEAN

THE SCHOOL OF HUMANITIES AND COMMUNICATION SCIENCES

OUR GOALS

What we offer academically and what we will offer to our prospective students has been built on yearsof experience of innovative teaching and adaptations to the latest demands of society. Therefore, ourdegrees and international degrees respond to a globalised world and follow the criteria of the European Higher Education Area (EHEA). Also, we offer postgraduate courses and PHD programmes, thereby allowing students to further their studies.

We have developed study plans for different degrees with three main focuses in mind: providing continuity in the student’s education, covering the different areas of study thoroughly, and providing a demanding curriculum in each module and rigour in the teaching we give.

As regards our methods of teaching, CEU San Pablo University has spent more than ten years immersed in a process of developing and applying improved teaching methods and making them more effective; these new methods are based on enhancing the interaction between lecturers and students. Also, the careful selection of our teaching staff, their integration into groups of teachers, perfectly co-ordinated and providing continuous education (like, for example, through our Plato programme with Harvard University), in different teaching methods, has allowed our University to adapt to the EHEA with ease.

The lasting reality is that our students work in a continuous and autonomous way although they are always under the supervision of our lecturers and professors, who are experts in their own areas of research. The teaching staff guide them through their University career and, in the end, our graduates not only have solid knowledge to count on but they also have vital skills for the working world, in addition to the critical capacity to collaborate in a group, solve problems, make decisions, plan their work and manage their time, or adapt to new situations, environments and people.

In general, our educative project seeks to forge men and women with an excellent education. Our students will be prepared for professional development through our undergraduate and postgraduate courses.

An Innovative School

In the School of Humanities we offer our students the best infrastructure that helps them to maintain contact with the real world that waiting for them when they leave their classrooms and are faced with the professional world. Our objective is to make sure that the students gain not only the knowledge but also the necessary skills to develop into their chosen professions.

THE SCHOOL OF HUMANITIES AND COMMUNICATION

SCIENCES

OUR FACILITIES

• The Audiovisual Centre

• Communication Agency

• Photographic Laboratory

• Programmes to bring students closer

to the professional world

• On-CEU

• CEU Media

The AudiovisualCentreStudents taking courses ontelevision and radio can counton two professional radio studiosequipped with AEQ digitalconsoles, with XFrame andMAR4WIN software, two TV setsequipped with Geevs technology,two post-production studios andtwo classrooms with non-linealediting equipped with Final CutPro HD, Avid DV and Pro ToolsHD systems. Also, ENG P2 HDequipment is used in practicalclasses.

All of the Audiovisual Centreis connected by means of ahost system, EditShare, whichadministers the shared storage ofall the files produced.

The facilities are completed by atechnical warehouse, a centralcontrol, a research centre, anon-lineal editing booth withunrestricted access, a postproductionsound studio and a makeup studio.

The student of the School ofHumanities and CommunicationSciences may borrow thisequipment free of charge – theymay borrow both the digital aswell as the analogical equipment.Students are able to reserve thisequipment in order to carry outpractical assignments for theirsubjects, final degree papersand their personal projects.

CommunicationAgencyIn our Communication Agency, “LaAgencia” which was created by theSchool, our students get to knowfirsthand the daily work that professionalsin that sector carry out, from the creativeside and planning to the organisation ofevents.

PhotographicLaboratoryFrom the start of their studies, ourstudents are able to access the latestphotographic equipment – reflex digitalcameras, multimedia cameras, studiolighting, an editing booth, I.T. programmesetc. – and there are different spaceswhere students are taught: a studio, adigital-based classroom, an editing roomand a traditional laboratory. Moreover,there is a free service for loaningequipment and reserving laboratoryfacilities so that our students can developtheir own work.

CEU MediaWith the audiovisual production company,CEU Media, our students have theopportunity to create audiovisual contents,to be broadcast on the professionalmedia.

Programmes to bringstudents closer to theprofessional world- Professionals in the classroom: one of our main

objectives in the School is to bring the professional world close to the student so that in an academic environment a student has the opportunity to get to know the realities of working life.

- Professional trainers: through this programme and in smaller groups, a professional from the media prepares students for what they will face in the future transferring their experience from the real world.

- “Close up” : what we want to achieve with this programme is that professionals recognised in their area explain to students the realities of the workplace, telling them about their experiences, sharing their knowledge so that students can take note of what the work market is like and

On-CEUIn the School of Humanities and CommunicationSciences we have started this project with whichwe aim to put our students at the heart of newtechnologies. Amongst the unbeatable facilitieswhich we have at our School, we update ourwebpage, OnCEU, on a daily basis. Our webpagecombines written journalism, with radio andtelevision, and it allows students to understandthe new digital and multimedia outlook where theywill work when they join the labour market. As aconsequence of the importance of internationalprogrammes in our campus, it includes news inEnglish too.

THE SCHOOL OF HUMANITIES AND COMMUNICATION SCIENCES

DEGREES IN ENGLISH

One of the major interests of the School of Humanities and Communication is the development of our academic offer in English to provide foreign students with the

chance of following courses in English while they reach their proficiency in Spanish.

These courses are also followed by Spanish students. This creates an international environment suitable for a global communication world that students will probably

find in their future activity. Our students in the international groups will complete their preparation with terms spent abroad, in foreign Universities, with Erasmus or bilateral

exchange agreements or specific programs as in the case of Boston University and Columbia University.

Spanish Language courses are available for those students who want to improvetheir language skills. They are offered for levels A1, A2, B1, B2 and C1 of the

European Language Framework. All of them are 6 ETC credit courses.The University also offers specific courses for the preparation of DELE

(Certificate in Spanish as a Foreign Language)

LANGUAGE COURSES IN SPANISH

DEG

REE

IN A

DVE

RTI

SIN

G A

ND

PU

BLI

C R

ELAT

ION

S

This degree aims to prepare future professionals in theworld of advertising, communications and public relations. Itaims to produce professionals capable of finding innovativeand creative solutions to the challenges of communicationin a globalised world, where advertising has developedsignificantly in recent years.

Our students carry out work experience with La Agencia (anin-house advertising agency, and in the most relevant media companies.The team of lecturers consists of professionals from the worldof advertising and public relations, and they investigate andpublish works regarding the most recent tendencies in theworld of communication; they work in close communicationwith prestigious professionals from within the internationalresearch community.

DEGREE IN ADVERTISINGAND PUBLIC RELATIONS

CareerProspects• director of communications

• researcher and strategic consultant in advertising and public relations

• researcher, scheduler and buyer in media

• creative designer

• corporate communications manager

• accounts manager

• creative director

• media scheduler

• work in the tourism sector

• PR companies and hotel chains

• organiser of fairs and corporate events, trade events and social events.

Description

First Year ECTS

Theory of Communication and Information

9

Spanish Language 9

Anthropology 6

Writing for the Media I 6

Basics of Photography and Aesthetics 6

Great Books 6

History and Society 6

Basics of Art and Design 6

Political and Cultural Thought (Political Science)

6

Second Year ECTS

Basics of Advertising 6

Corporate Communication 6

Communication and Marketing 6

Creative Thinking 6

Writing for the Media II 6

Radio 6

Television 6

Contemporary World History 6

Contemporary Literature 6

Social Doctrine of the Catholic Church 6

Third Year ECTS

Business and Institutional Communication 6

Structure of the Communications and Advertising Sector

6

Market Research 6

Advertising Production 6

Art Direction 6

Ethics and Deontology 6

Technology and the New Media 6

Law 6

Contemporary History of Spain 6

English 6

Fourth Year ECTS

Public Opinion 6

Political Communication 6

Applied Legislation 6

Integrated Communication 6

Strategic Communication 6

Media Planning 6

Communication and Culture 6

Brand Management 6

Final Project 6

Work Placement 6

CareerProspectsIn the media / communication• Journalism: editor, multimedia designer,

cross-media editor• Audiovisual Communication: editing

expert, editor of post-production audio and video material for the internet, computer graphics, and 2D animator

• IT: development and management of multimedia projects, digital publishing producer and manager of media convergence.

In business and the service sector• Marketing: advertising and public

relations: community manager, marketing expert, online advertising, social media consultant, multimedia planner

• Education: creator and/or adapter of educational materials for online teaching materials

• research• teaching• web development for businesses:

developing websites, their content, working in SEO (Search Engine Optimisation), designing usable and interactive contents, and analysing digital traffic.

IT• web designer• developing applications for mobile phones and tablets.

Conscious of the importance of new technological mediahave in society and professional activities in all areas,the School of Humanities has designed a new degreewith which students are to be educated about thesenew technologies, specifically applied in the world ofcommunication.The training provided by the new Digital Communicationdegree prepares students to develop their careerin media: multimedia designer editor and publisher,multimedia editor. This degree trains our students tobroaden their knowledge in the sector of AudiovisualCommunication, specifically in editing and postproduction audio and video online, on the mediacompany as a developer and project manager orproducer of multimedia digital publishing, and otherinnovative sectors in the environment of businessand area data services as the community manager,marketing expert and online advertising, webmanagement in companies and web developer in abroader context related to communication. These careeropportunities currently enjoy strong demand created bytechnological advances.This degree in Audiovisual Communication at CEU SanPablo University can be studied simultaneously with thedegrees in Journalism, Audiovisual Communication orAdvertising and Public Relations. Therefore, studentscomplete their education and can graduate with adouble-honours degree, after five years of study. Itis also possible to undertake this degree course as abilingual degree.

DEGREE IN DIGITALCOMMUNICATION

DEG

REE

IN D

IGIT

AL

CO

MM

UN

ICAT

ION

Description

First Year ECTS

Thought And Technology 6


Political and Cultural Thought 6

Technology and New Media 6


9

Spanish Language 9




Second Year ECTS




Structure and Analysis of Information 6



Radio 6

Television 6

Visual Communication and the New Media

6

Technologies for Web Design and Programming I

6

Third Year ECTS


Modern Language 6

Law 6


Content Management and Storage inInternet

6

Digital integration of Contents 6

On-line Strategic Communication 6

Technologies for Web Design andProgramming II

9

Creation and Management of SocialNetworks

9

Fourth Year ECTS

Public Opinion 6



Brand Management: On-Line Image andReputation

6

On-Line Marketing and Advertising 9

E-Commerce 6

Development of Multimedia Projects 9

Final Project 6

Work Placement 6

The degree in Journalism, with long tradition at CEUSan Pablo (1926 was the year when the first schoolof journalism in Spain was founded) has the goal ofoffering the best and the most competitive academic andpractical preparation, both in national and internationalterms, to our future journalists. Only in this way can theyface with self-confidence and efficiency the professionalchallenge that expects them when they get their degree.

DEGREE IN JOURNALISM

Description

First Year ECTS


9

Spanish Language 9

Anthropology 6


6



Great Books 6



Second Year ECTS

Structure and Analysis of Information 6


Radio 6

Television 6

Journalistic Design 6





Modern Language 6

Third Year ECTS

Journalistic Writing I 6

Journalistic Writing II 6

Radio and Television Journalism 6


Specialized Journalism I 6

Documentation and Research Techniques 6


History of Journalism 6

Law 6

Fourth Year ECTS

Opinion Journalism 6

Media Conglomerates and Companies 6

Business and Institutional Communication 6

Public Opinion 6


International Relations 6


Specialized Journalism II 6

Final Project 6

Work Placement 6

DEG

REE

IN J

OU

RN

ALI

SM

CareerProspects• Newswriter in newspapers, magazines for

specialised and general information

• Radio and TV broadcasting

• Editor in electronic publications and websites

• Communication in public and private institutions, associations and non government organizations (ONGs)

• Communication and public relations companies

• Publishing companies

• Lecturer and research in Communication

• Communications consultancy

This degree is aimed at training and preparing futureprofessionals for the active development of theircompetences in the areas of cinema, television, and radio or multimedia environments, all of them in constant technological evolution.

Thus, our students go into the depths of various areas in the audiovisual media such as script writing, sound, editing, producing, oral skills, technical skills for the media or audiovisual companies’ management.

Our University strives for academic and professional excellence as well as a comprehensive preparation for our students: quality in teaching, innovation, research, internships and internationalization, besides something which is essential: full employment for our students.

DEGREE IN AUDIOVISUALCOMMUNICATION

DEG

REE

IN A

UD

IOVI

SU

AL

CO

MM

UN

ICAT

IONCareer

Prospects• Audiovisual producer and manager

• Director and editor in audiovisual media

• Script-writer: entertainment, fiction and informative contents

• Visual and sound post-production

• Private and public sector in radio and television companies

• Digital TV platforms, satellite and cable TV

• Editor in electronic publications and websites

• Audiovisual information in local radio antd TV

• Production design in cinema, television, radio and advertising

• Photography director

• Programming

• Audience analyst

Description

First Year ECTS


9

Spanish Language 9

Anthropology 6


6



Great Books 6



Second Year ECTS

Audiovisual System I 4,5

Audiovisual System II 4,5

Audiovisual Narrative I 4,5

Audiovisual Narrative II 4,5


Radio 6

Television 6





Third Year ECTS

Screenwriting 6

Television Production 6

Photography and Lighting 6

Single-camera Directing 6

Non-linear editing and Graphic Design 6



Modern Language 6

Law 6


Fourth Year ECTS

Television Direction I 6

Television Direction II 6

Postproduction 6

Radio Production and Direction 6

History of Audiovisual Communication 6


Public Opinion 6


Final Project 6

Work Placement 6

H27

0315

Servicio de Admisión de Grado y Posgrado

Julián Romea, 18. 28003 MadridTeléfono: 902 222 555

[email protected] | [email protected]

www.uspceu.es

International Student Admission and Support Service

Julián Romea, 18. 28003 MadridTeléfono: + 34915140404

[email protected]

humanities 15 16

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