human resource management

1Allama Iqbal Open University

Strategic Planning and HRMStrategic Planning and HRM

Presented ByM.Adeel (0323-4481864)

Course : Human Resource Management

2

Plan of the talkPlan of the talk


• Definition Human Resource Management• What is Business Plan & Strategic Planning• Essence of Strategic Planning• Level of Strategic Planning• CASE STUDY PRESENTATION i.e. Warid (Introduction, Vision and Mission Statement, Practical and Theoretical Review, SWOT Analysis, Recommendation, Conclusion)• References

Human Resource ManagementHuman Resource Management

“All planned and controlled activities of an organization to build and maintain the relation between employees and organization in order to meet both business objectives and employee expectations”


What is Business Plan & StrategyWhat is Business Plan & Strategy• Business Plan comprehensive view of today

and goals and plans for next 3 to 5 year

• Strategy A course of action the company can pursue to achieve its strategic aims


Allama Iqbal Open University 6

Strategic Planning it will match its internal strengths and weaknesses with external opportunities and threats in order to maintain a competitive advantage.

Strategic Planning

Essence of Strategic Planning

• to ask, “where are we now as a business, where do we want to be and how should we get there?”



Corporate Level

Business Level

Functional Level

1. Corporate –Level Strategy-The Set of strategic alternatives that an organization from as it manages its operations simultaneously across several industries and several markets.

2. Business-Level Strategy-How the organization conducts business in a particular industry.

3. Functional-Level Strategy-Strategy developed for specific functional areas such as marketing, finance, and so forth.

Level of Strategic Planning

Advantages of HRM Plans

1. Occupational Environment2. Prevent Headline Risk3. Strategic Management



CASE STUDY


Warid Introduction

• Warid Telecom is one of the cellular service providers in Pakistan• 100% owned company of the Abu Dhabi group• Started its operations in May-2005• Acquired license for $291 million US dollars• Offer stat-of-the-art telecommunication services at over 7000 destinations in Pakistan


Abu Dhabi GroupAbu Dhabi Group• Warid Telecom is backed by the Abu Dhabi Group, a large business conglomerate in the Middle East and a major investor in Pakistan.• It has diversified business interests, offering strong financial resources and extensive management expertise.• The Abu Dhabi Group invests in a number of emerging markets including East- & South Africa, the Middle East, South Asia and the Caucasus/Black Sea region in a range of sectors including:

• ICT • Financial Services • Energy • Hospitality & Real Estate • Healthcare • Agriculture

• The Abu Dhabi Group is led by His Highness Sheikh Nahayan Mabarak Al Nahayan a senior member of the Abu Dhabi Ruling Family.


Vision Statement

“To become the primary service provider of all communication needs of subscribers

in Pakistan, supported by exemplary customer care”


Mission StatementMission Statement

“We will continue to challenge themselves and set new performance standards in cellular communications globally by investing in the future of our people, combining latest technology, valuing our employees and seeking knowledge and innovation in order to exceed customer expectations and serve our community”


Practical and Theoretical Review On Nov,2015 vimpalcom and Dhabi group agreed to merge Mobilink and Warid into a single company Pakistan first telecommunication sector merger Mobilink acquired 100 % share of warid and warid acquired 15% share of mobilink


Strategic Motive

• Business with best in class mobile network• Competitively priced service• Wider access to enablement facilities such as mobile financial services.

Financial Motive

• The transaction is expected to create synergy with a NPV of approx. USD 500 million• The combined revenue of both companies for the 12 month to Sep-15 was USD 1.4 billion• With mobilink will create value for all stakeholders

Managerial Motive

• Leading high speed mobile network in Pakistan• Enlarged and improved mobile network with over 80% population coverage (2G)• Largest network, with almost 5000 3G and 4G/LTE sites

SWOT ANALYSISStrengths

• Low production cost• Availability of infrastructure

Weakness• Qualified Staff• Weak branding• Customer confidence


Opportunities Weaknesses

• Market size• Privatization and

liberalization of IT growth• Innovation

• Ad hoc decisions form• Authorities• Political instability

Recommendation


• Arrange a training program

• A proper platform where employee can achieve its objectives

• Hire CRO where volume of work high

• Arrange promotional activities and ensure staff participation

Conclusion


• Marketing staff are less disciplined• Branch staff is less motivated towards organizational goals and achievements• Employees are foci-bore and fed up with their same daily routine work• Decision making is centralized• No mission and vision is defined by branch• Employees are uneducated. Not know technical problems of network and computers also• Relationship between employees is not up to the mark which effect organization environment• Miss utilization of office utilities like telephone etc

ReferencesReferences• Kotler .P. (2002); Marketing Management • Al Warid Telecom Franchise Gujranwala

Cantt • Warid telecom website• Warid telecom document• History and background of Warid telecom

(unpublished)


human resource management

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