human network international & its services
TRANSCRIPT
August 19, 2015! 2!Human Network International & its services !
HNI & what we do
Data collection!
Mobile-to-Mobile Surveys!
On-demand information service
August 19, 2015! 3!Human Network International & its services !
HNI at a glance
www.hni.org!
Our goal is to bring the benefits of technology to individuals and organizations across all sectors working in the developing world
• 501c(3) non-profit American organization founded in 2007!• Leadership: David McAfee, 20+ years of development experience!• HQ in Washington D.C. with offices in Madagascar, Mozambique, !
Malawi, Nigeria, Zambia & Burkina Faso!
August 19, 2015! 4!Human Network International & its services !
HNI’s main activities 1. Mobile Data Collection for organizations in the developing world 2. Mobile-to-Mobile Surveys 3. Mobile on-demand information service
. Data Collection Tool
Search Engine
Communications Tool Feedback mechanism
Marketplace
Bank Account Follow Up Messaging
Mobile phones can help every individual and organization on the planet
August 19, 2015! 5!Human Network International & its services !
HNI & what we do!
Data collection!
Mobile-to-Mobile Surveys!
On-demand information service
August 19, 2015! 6!Human Network International & its services !
Photo Credit: Carla Antonini
What organizations in the developing world deal with
Big Countries
No fancy gadgets: No Satellite phones & Smartphones
Poor Infrastructure: Rainy Season, Broken Bridges, Power Cuts etc.
“Pony Express” delivery; data sits around in regional offices Data at HQ late & incomplete
Collecting data using paper forms
Poor infrastructure means:!
August 19, 2015! 7!Human Network International & its services !
Do-it-yourself data collection with DataWinners
Watch our video: www.datawinners.com
August 19, 2015! 8!Human Network International & its services !
Customized applications & reports for specific client needs
August 19, 2015! 9!Human Network International & its services !
HNI & what we do!
Data collection!
Mobile-to-Mobile Surveys!
On-demand information service
August 19, 2015! 10!Human Network International & its services !
Eliminate the barrier between those who have information !and those who need it
Mobile-to-Mobile Surveys
Our operators handle hundreds of calls per day:
• Providing information to inbound callers
• Carrying out surveys with local populations in local languages
• Interviews and outreach to key individuals
August 19, 2015! 11!Human Network International & its services !
Call an Operator, Get an Expert!HNI consulted a network of experts and recruited agronomists as
Operators to advise farmers!
Grievance Reporting!HNI set up toll-free numbers so affected people would have free access
report issues and concerns related to mining operations!
Solar-Powered Socio-Economic Surveys!Once a month HNI contacts thousands of Madagascan households for an
ongoing socio-economic study using solar-charged cell phones
Mobile-to-Mobile Projects
August 19, 2015! 12!Human Network International & its services !
HNI & what we do!
Data collection!
Mobile-to-Mobile Surveys!
On-demand information service
August 19, 2015! 13!Human Network International & its services !
Photo Credit: Carla Antonini
How can we provide isolated people in the developing world with free information at the time they need it?
“My child has a fever. What should I do?”
- Valisoa, Mother
“What are these little red bugs on my rice plants? ”
- Aina, Farmer
“My husband is abusing me. What rights do I have?”
- Georgette, Woman
August 19, 2015! 14!Human Network International & its services !
“My child has a fever. What should I do?” – Valisoa
!Organizations who want to help Valisoa in the moment of need don't have good options.
Someone sitting in the capital decides the – subject (diarrheal treatment) – place (5 rural radio stations) – time (9:00 AM to 9:01 AM for the next three weeks)
to broadcast information that might help her.
Conventional “Push” Service
August 19, 2015! 15!Human Network International & its services !
“My child has a fever. What should I do?” – Valisoa
!We want to change the paradigm with our service so Valisoa gets to choose the
– subject – time – place
Mass communication à Mass customization!where moms (and dads, and farmers, and students, and all citizens) can access the information at a moment of need
Change in Paradigm: “Pull Service”
August 19, 2015! 16!Human Network International & its services !
Information in the form of pre-recorded voice & text messages in the local language made available on simple phones.
In Madagascar, users choose from 8 topics, !45 sub-topics and 500 messages
Our simple solution: Free, on-demand information service
Family Planning
Health
Gender Equality
Agriculture Microfinance
Water, Sanitation & Hygiene
Land tenure Weather Emergency "
Preparedness & First Aid
August 19, 2015! 17!Human Network International & its services !
Photo Credit: Sylvester Johnson
How our 321 Service works
Callers dial 321 and listen to public service information in the local language !anytime, anywhere, free of charge
Listen to our sample messages: !http://hni.org/what-we-do/3-2-1-service/
Listen to our sample messages: http://hni.org/what-we-do/3-2-1-service/
321 Message “dialog style” in Chichewa
321 welcome message (English translation)
321 family planning choices (English translation)
321 advantages of family planning (English translation)
August 19, 2015! 18!Human Network International & its services !
Provides the content for free…
… makes content available for free
How much does it cost?
It’s free for the beneficiaries
August 19, 2015! 19!Human Network International & its services !
Who is involved?
Launch the 321 Service, develop IVR decision trees, train in-country content developers, in-depth analyses of the user data.
Deliver the 321 Service content for free to millions of subscribers "
Decide on and fund the content development for the Service based on their relevant area of expertise
Provide technical input and contribute to the content development
Key Stakeholders & organizations!
Government ministries !
Mobile Network Operator!
Key Stakeholders & organizations
Government Ministries
The Mobile Network Operator
August 19, 2015! 20!Human Network International & its services !
Who pays for the 321 service?
Content! Marketing! Traffic!
B to B model!HNI Sells Space Sponsorships
Motivation: "Making their messages
available on simple mobile phones
Motivation: Reduce churn rate, Generate revenue,
Educate new users, CSR
August 19, 2015! 21!Human Network International & its services !
Why would Airtel give away +30 years of airtime?
Decrease in Churn 16% - 20%
Increase in ARPU 5%
Increase in Outgoing Voice 9%
Increase in Outgoing SMS 28%
Subscriber Base Penetration 7% - 10%
Source: User statistics provided by Airtel and evaluated by GSMA
August 19, 2015! 22!Human Network International & its services !
The Challenge !
• What’s the potential reach in Madagascar?
Where is 321 available?
Madagascar Launched in March 2010 with Airtel
Malawi
Launched in October 2014 with Airtel
Contract Signed Cambodia, Ghana, Mozambique, Nigeria, Uganda, Burkina Faso
In Discussion
Tanzania, Zambia, Niger, Mali, Kenya, DRC
August 19, 2015! 23!Human Network International & its services !
Are people using the 321 Service?
Source: User statistics provided by Airtel and HNI’s IVR software
Jayachandran, CRS/Malawi!Food distribution!
Avotiana, JSI/Madagascar!Mosquito net distribution!
Are people using the 321 Service?
Every month, 84’000 people in Malawi make 250’000 information requests In total 800’000 unique users | Over 2,8 million inquiries
Every month, 156’000 people in Madagascar make 870’000 information requests In total 3,5 million unique users | Over 51 million inquiries
August 19, 2015! 24!Human Network International & its services !
% of women who reported that the gender equality information…
…changed their lives or behaviors 62%
…improved their ability to make household decisions 91%
…added value to their lives 96%
Results of telephone interviews with 150 women and 150 men who had listened to the 321 Service
Source: User statistics provided by Airtel and HNI’s IVR software
% of women who reported that the gender equality information…
…changed their lives or behaviors 62%
…improved their ability to make household decisions 91%
…added value to their lives 96%
% of men and women who strongly agreed that the gender equality informa?on had improved their knowledge on the importance of educa?on for girls
82%
% of men and women who have a more favorable view of Airtel because of the 321 Service
88%
% of men and women who reported that the gender equality information…
…improved their knowledge on the importance of education for girls 82%
…gave them a more favorable view of Airtel 88%
Where did we get these stats from? GSMA case study?
Slide six The GSMA gave us a small amount of money to conduct a call-back survey. Our call center operators called back 150 women and 150 men who had accessed the gender content. We then interviewed them over the phone. So this is NOT a scientific survey and we cannot generalize these results across ALL 321 users, but these preliminary results are very positive.
Do you have evidence of impact?