human 3.0, social media on the brain
DESCRIPTION
Visual presentation focused on core drivers of social media, and overview of effect on humans.TRANSCRIPT
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Human 3.0Social Media on the Brain
• Definition: Social Media• What: A few facts• Why: Drivers• How: Social, Learning, Problem Solving,
Multitasking, Plasticity• QA
Overview
Definition
me·di·aso·cial
1.pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely
What: A few facts
Dunbar’s Number
150-215
Miller’s Number
7-10
Storage
4 Terabytes to 4 Petabyes
Compulsion Loop
Active or Passive
Brain
Neurochemical PCPruning, Path, RAS
Why: Drivers
Curation:
Information Overload
Tribalism:
The need to belong
Immediacy
Time and Efficiency
Self
Create an image ofourselves
Voyeurism
We like to be nosy
HowProblem Solving
Better or Worse
Social
Using everything
Multitasking
Doing multiple things well
Plasticity
Stimulation
Learning
Are we becomingsmarter
Multitasking
Problem Solving
Social
Learning
Plasticity
Conclusion
Be aware of the effects of social media on your brain.
Very easy to justify behavior
Curation, neuro-marketing, passive compulsion loops etc. can be powerful tools
Brain research is still in it’s infancy
Blog: riyaad.seecharan.comTwitter @riyaadseecharan.
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QA
Blog: riyaad.seecharan.comTwitter @riyaadseecharan.