hula hoop presentation
DESCRIPTION
TRANSCRIPT
‘HOOPERS’
HOOPERSfree souls &
firefly chasers
environmentallyconscious
progress &change
simple
I AMGREEN
DESIGNearth tone colors
two sizes 28” and 31”
entry-level hooper hoop
eco-friendly design
SOY-BASED PLASTIC conventional = 100 billion lbs.
Soy Works - IOWA
biodegradable
toy industry 2009
STRATEGY
AN ORGANICMOVEMENTFOR MUSIC
AND MOTION
CREATING AMOVEMENT
MUSIC + MOVEMENT
DANCE SMILE
JOYFULWORKOUT
RHYTHM
SHARE
WHERE?
90,000 150,000 50,000
20,00015,00045,000
WHAM-O TENThooping demonstrations
hoops for sale
information on soy-plastics
ice cream!
BEN & JERRY
limited edition flavor
free scoop day
perfect brand partnership
DISTRIBUTION10,000 Villages (fair trade retail)
Whole Foods (seasonal)
Local Shops (AlterNatives)
SHARE THE LOVE
JOY HOOP
JOY HOOP
toysyouth
strength
laughter
lovesharing
GOING GLOBAL
60 MINS
GLOBAL ADVENTURE
CHILDREN IN NEED
10% - PROCEEDS
DOCUMENTARY
IMPROVEVERYWHERE
5 MINS OF HOOPING
NYC / LA / CHICAGO / DC
10,000 HOOPERS
VIRAL JOY
VIRAL HOOPING
PR EFFORT
EDITORIAL
FILTER THROUGHOUTONLINE CONTENT
USER COMMUNITYMARKETING
MAGAZINE
EVENT CALENDER
BUY HOOPS
LESSONS
MICRO SITE
SOCIALMEDIA
BUZZ/MEDIAHooping.org
HolisticHooping.com
Hoopaholic.org (AUS)
Music Sites (Phish, SCI)
INVEST IN JOY
ROI?
WE DON’TNEED THAT.
JUST KIDDING...
RETURN ON INVESTMENT
Using HDPE = $0.42
Using BioPolymers = $1.67
Current Price = $3.25
Price at events = $10
RETURN ON INVESTMENT
$7.50 margin on each hoop!
Bonnaroo break-even= 0.4% of attendees
4% = $24,500
but... can you really put a
price on happiness?
SUSTAINING
AROUND & AROUND
fresh target
yearlymusic
events
globaldist.
chain
AN ORGANICMOVEMENTFOR MUSIC
AND MOTION
QUESTIONS?