hugo stevens
DESCRIPTION
TRANSCRIPT
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Starting Up @ MX
So you really want to start a startup?
Startups in real life – Ideas – Founders - Product & Marketing – Environment - Funding
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Startups in Real Life
Startups are big companies (they just start out small)
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Startups in Real Life
“Real entrepreneurship is boring” – Eric Ries
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Startups in Real Life
You have be willing to fail (statistically, you will fail) (and it’s ok)
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Ideas
Look outside of tech
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Ideas
Mexico is full of interesting problems to solve
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Founders
“The best founders are obsessed with the problem they are trying to solve”
Fred Wilson
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Founders
“The problem isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.”
– Steve Jobs (circa 2000)
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Founders
“You have to look at the guy next to you and see a guy who’s going to go that inch
with you” - Tony D'Amato
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Product & Marketing
“Nail it, then Scale it” – Paul Ahlstrom
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Product & Marketing
No product* sells itself *except the cure for cancer, etc.
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Product & Marketing
Marketing is (mostly) a process
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Product & Marketing
“We have a strategic plan – it’s called doing things” – Herb Kelleher
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Product & Marketing
“Your product is NOT the product” – Ash Maurya
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Product & Marketing
Runway = # of experiments left
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Environment
Startups are a team sport – surround yourself with crazies
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Environment
Today anyone* can start a startup in Mexico
*(who is willing to try, fail, learn, and try again and so on)
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Funding
Money is not enough – Would you still want your investors on your team (even
if no $)?
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Funding
“A scalable startup ecosystem takes equal parts of risk, greed, vision and obscene financial returns.
Governments can help, but then they need to get out of the way.” – Steve Blank
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Final Words
“Would you rather sell sugared water or a chance to change the world?”
Steve Jobs @hugostevens StartupFactory.mx hugostevens.net