HUGEMake Something You Love

Hamin Lee, Jeremy Ostrow, Claire Shannon, Bryan Zakalik

AGENDA.

Company & Industry Overview

Current Issues

Internal & External Analysis

Recommendations

Strategic Positioning

Financial Assessment

Conclusion

Digital Marketing.

Digital Marketing

Create a graphical user

interface to increase user experiences

Increased use of advertisements to

promote businesses

Search engines begin to organize internet content Social media

allows users to create profiles and support

companies and products

The mobile industry has become the

fastest growing digital marketing

format

Digital Marketing Projections By Format ($ Millions).

$41,003 million in 2012

$76,619 million in 2016

$35,616 million increase in 4 years

HUGE Currently.

Fastest growing digital agency in the United States

Project selectivity of revenue exceeding $1 Million

The introduction of HUGE Labs allow staff to design strategy for the company

Strengths

• High retention rate

• Experts at perfecting the user

experience

• Remote client work

Weaknesses

• Very opinionated project selection

(opportunity for growth)

• Small revenue in comparison to

industry industry

HUGE Inc.

SWOT Analysis.

Opportunities• Very dynamic and volatile industry

• Untapped health market

• Geographic expansion

Threats• High threat of substitutes

• Low barriers to entry

• Hard to distinguish competitors

Current Issues.

How can HUGE Inc. maintain earnings potential without compromising company culture?

How can Huge Inc. gain a competitive advantage over IT and consulting firms that are becoming direct competition?

Alternatives.

Sustain and develop long-term current client relationships

Explore domestic and international growth

Revert to traditional marketing efforts

Penetrate the health care and pharmaceutical markets

Recommendations.

Strategic expansion into global markets

Expand into a nation with a fast-growing e-commerce market

Establish clients in an area where digital marketing has potential to thrive

Recommendations.

Strategic expansion into global markets

15% of commerce occurs over the internet• 44% of citizens have made an online purchase• 75% of firms have websites• Each firm has 4.5 domain names

22% of commerce occurs over the internet• 43% of citizens have made an online purchase• 84% of firms have websites• Each firm has 5.4 domain names

Denmark & UK.

Strategic Positioning.

Analysis Development Optimization

Financial Analysis.

Financial Analysis.

Huge Inc. has enough earnings potential to expand geographically and obtain a direct financing loan to

achieve additional funding

Conclusion.

Successful Globalization

Market Growth

Sustenance of firm values

Financial feasibility

Questions?