hubstaff time tracking software
TRANSCRIPT
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What is Hubstaff?
Tracks employee time
Takes random screenshots
Records activity levels
Gives management dashboard & reports
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Some Stats
14 months
4300+ users
15k new screenshots uploaded daily
88+ days of hours tracked daily
20k projects created
100+ countries
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BackgroundDave Nevogt
Marketing/Operations
IU Business, Grown multiple 1MM+ online businesses
Jared Brown
Development
Purdue CS, 10+ years professional experience, freelancer
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Overview
3 Biggest early mistakes
4 Biggest early wins
We’re still getting started, lots of mistakes still to make :)
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The Plan
Present our mistakes & wins quickly
Give 5 mins for discussion
The Goal: Present a real problem in our business and collectively learn how to solve it in a lean startup way.
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Mistake #1 - Not Building Features Quickly
Retention
Over-engineering (robust)
Flexibility is king
Waste time on worthless features
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Example - Multi-Organization SupportProblem: Users work for multiple companies.
Our solution: Users can belong to multiple organizations. Avoid multiple accounts.
Issues: Complex, confusing permissions. Long build-out. Confusing payment process.
Results: 200+ customers have multiple, paid organizations
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How can we stop over-engineering?
What would you do?
Do we put the effort in upfront or later?
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Mistake #2 - Not Dedicating Enough
Time / Focus
Hard to leave current jobs
Opportunity window closes
Dedicating 100% = Exponential results
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Example - Dev & Support Rule the Biz
Problem: Dev & support efforts take up 80% of our scarce time.
Our solution: Find a dedicated support person and do what we can (work overtime).
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How can we dedicate more time?
What are our options?
What would you do?
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Mistake #3 - Not Charging Sooner
Didn’t feel it’s fully baked
Don’t know most valuable demographic early
Higher retention of early users
Attract a different class of users
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Example - Desktop clients had bugs
Problem: Desktop clients had bugs and web UI lacked core features.
Our solution: Slap a beta label on it and not charge.
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How early should we have started charging?
What would you do?
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Win #1 - 50% split equity & opposite skills
Keeps everyone fully invested
Nothing else can easily replace it
Makes it easier to get all tasks done
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Is this the best way?
Many ways to do it
Has anyone had a bad experience doing 50/50?
Do you shoulder the burden and hand out small equity amounts?
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Win #2 - Use services, platforms and tools
Heroku, hosted Postgres, ActiveAdmin, Intercom, InstrumentalApp, New Relic, Bootstrap, Rails, Themes, GetAmbassador, ReferralSaaSquatch, Desk, etc.
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What services do you use?
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Win #3 - Early validation of concept and marketing
White-labeled existing product
Tested conversion rates with real marketing campaigns
Created new landing pages
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Other than white-labeling what ideas do you have that could get you to a paying product in 30
days.
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Win #4 - Buying Traffic
Made user acquisition automatic
Validate whether the market wants this very early
Validate whether marketing is affordable and scalable
Zero-in on keywords and roll that into SEO
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What other traffic generations methods are really good and that we
should be doing?
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Thank you!