hubspot summer 2010 var show & tell
TRANSCRIPT
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HubSpot Summer 2010 Show & Tell
Brian Halligan
@bhalligan
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Today’s Agenda
•Inbound Marketing Refresher
•Halligan’s HubSpot Update
•Live Demo
•Customer Reactions to New Features
•Partner Updates
•Where is the puck headed?
•Q&A
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But first…
Thank You!!!!
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Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos
You are Transforming Marketing
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Which do you have more of?
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HubSpot Works If You Work It
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Using HubSpot = More Leads
Active Users
Limited Users
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Emerging Standard
0
500
1000
1500
2000
2500
3000
Dec-0
6
Jan-0
7
Feb-0
7
Mar-
07
Apr-
07
May-
07
Jun-0
7
Jul-07
Aug-0
7
Sep-0
7
Oct-
07
Nov-0
7
Dec-0
7
Jan-0
8
Feb-0
8
Mar-
08
Apr-
08
May-
08
Jun-0
8
Jul-08
Aug-0
8
Sep-0
8
Oct-
08
Nov-0
8
Dec-0
8
Jan-0
9
Feb-0
9
Mar-
09
Apr-
09
May-
09
Jun-0
9
Jul-09
Aug-0
9
Sep-0
9
Oct-
09
Nov-0
9
Dec-0
9
Jan-1
0
Feb-1
0
Mar-
10
Apr-
10
May-
10
HubSpot Customer Growth
May 2010
2,800 Customers
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R&D Spending
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Blog SEOSocial MediaMonitoring
AnalyticsMarketing
AutomationIT Expertise
Radian6Wordpress Eloqua IT GuysMarketing
Sherpa
Complete Solution
Analytics
Web
Position
Gold
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HubSpot’s Inbound Marketing System
GET FOUND
CONVERT
ANALYZE
QUALIFIED TRAFFIC
SALES
SEO, Blog, Social Media, Content Creation
Landing Pages, Lead Nurturing & Intelligence
Marketing Analytics
Get Found
Convert
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Talk Is Cheap
Demo!!!
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Social Media Monitoring
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Social Media Reach
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BETA: Social Lead Intelligence
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Marketing Integration
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BETA: Lead Segmentation
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BETA: Email Marketing
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Jared MostollerMarketerdocSTAR
"HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked."
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New: Lead Nurturing
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Michelle WickumDirector of MarketingSteelMaster Buildings
"“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.”
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HubSpot Salesforce.com Integration
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Leads API = Any CRM Integration
(…or your CRM of choice)
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Daniel LyntonCEO
Lynton Web Solutions
“. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.”
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Analytics Help Max Out ROI
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We hear you …
Faster Load Times
Lead Nurturing Status in Leads
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What’s next?
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Co
nve
rt
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Platformization
CRM WEBSITE
Blogosphere
HubSpot
API
3rd Party Apps
HubSpot
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What’s New for HubSpot Partners?
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Formal Partner Training
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Strengthen Network Online
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Build Networks at First HUG
HUGOct 5 2010Cambridge, MA
•Partner Specific Meeting
•Partner Networking Event
Tell us what you want at the conference
via the ‘HubSpot Certified Partner’ Linkedin Group:
http://bit.ly/bk4kmJ
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Mid-Funnel Proof of ROI
Client ROI
GET FOUND
CONVERT
ANALYZE
QUALIFIED TRAFFIC
SALES
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New Service Opportunities
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HubSpot VAR All Stars (Beta)
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Are you the Next Case Study?
http://www.hubspot.com/customer-case-studies/bid/6059/Web-Solutions-
Company-LyntonWeb-Grows-Business-with-HubSpot-Partnership
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What’s next for you?
Join HubSpot Certified Partners Forum on LinkedIn
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@brianhalligan@pc4media
@kirstenpetra
Thank You