HubSpot LargeInbound Marketing System

Advertising Direct Marketing

800-555-1234

Annoying

Salesperson

Outbound Marketing

Advertising Direct Marketing

800-555-1234

Annoying

Salesperson

Outbound Marketing

Inbound Marketing

Blog SEO Social Media

HubSpot Inbound Marketing System

GET FOUND

CONVERT

ANALYZE

QUALIFIED TRAFFIC

SALES

SEO Blog Social Media Content Creation

Landing Pages Lead Nurturing ampIntelligence

Marketing Analytics

Get Found

Convert

Tools to Get Found On-Page SEO

Keyword Grader

bullDetermine which keywords to

optimize pages for based on

relevance search volume amp

difficulty of ranking on the first page

of Google results

bullIdentify critical long tail words =

high conversion low competition

bullMonitor competitive rank for each

keywordphrase

bullDetermine which pages rank for

each keyword (phrase) amp get

automated suggestions for further

improvement

Tools to Get Found Off-Page SEO

Link Grader

bullIdentify ways to generate more

return from your existing links

bullMonitor which inbound links

producing the most value so you

can nurture them

bullDiscover competitorsrsquo inbound

links to uncover new link-building

opportunities

Tools to Get Found Site-Wide SEO

Page Grader

bullAnalyze each page to see which

pages produce the most value

bullTraffic

bullLeads

bullRanked keywords

bullInbound links

bullLeverage automated

recommendations to help you

further optimize all pages

Tools to Get Found Create Content

Should you select the HubSpot CMS you can

bull Manage your website content without technical skills or reliance on IT

bull Enjoy the flexibility and agility to update content as your market changes

bull Maintain existing site branding with professional migration for $20page

Use of the HubSpot CMS is required to qualify for the Small Business offering and is optional for Medium or

Large Migration from an existing site to the HubSpot CMS is provided at $20 per page with a $250 minimum

Use HubSpotrsquos CMS or Integrate with a 3rd Party CMS

bullIntegration with your CMS is

simple amp compares with the

effort of getting Google

Analytics installed

bullIntegration enables you to

benefit from the rest of the

HubSpot suite

bullHubSpot experts are

available to ensure your

team completes the

integration in a matter of

hours

Tools to Get Found Optimized Blogging

bullCreate amp optimize a blog to get

more frequent search engine crawls

and improve authority

bullDevelop an audience of email amp

RSS subscribers

bullAttract more inbound links to

improve your site authority

bullAssess amp optimize blog posts for

top search rankings amp maximum

social media distribution

Blog Platform amp Analytics

Tools to Get Found Blog SEO

bull Optimize blogs posts based on automatic reviews that suggest

optimizations for your target keywords

Tools to Get Found Social Media

HubFeed

bullDashboard amp Social Media Tools

provide filterable views of the buzz

on relevant topics from the leading

social media outlets

bullBlogosphere

bullLinkedIn

bullTwitter

bullFacebook

bullDelicious Digg Reddit Sphinn

bullYahoo Answers amp Yahoo Buzz

bullTap into alerts about your brand

industry or competition as they

happen so you can

bullListen

bullContribute

bullGain insights

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Get Found On-Page SEO

Keyword Grader

bullDetermine which keywords to

optimize pages for based on

relevance search volume amp

difficulty of ranking on the first page

of Google results

bullIdentify critical long tail words =

high conversion low competition

bullMonitor competitive rank for each

keywordphrase

bullDetermine which pages rank for

each keyword (phrase) amp get

automated suggestions for further

improvement

Tools to Get Found Off-Page SEO

Link Grader

bullIdentify ways to generate more

return from your existing links

bullMonitor which inbound links

producing the most value so you

can nurture them

bullDiscover competitorsrsquo inbound

links to uncover new link-building

opportunities

Tools to Get Found Site-Wide SEO

Page Grader

bullAnalyze each page to see which

pages produce the most value

bullTraffic

bullLeads

bullRanked keywords

bullInbound links

bullLeverage automated

recommendations to help you

further optimize all pages

Tools to Get Found Create Content

Should you select the HubSpot CMS you can

bull Manage your website content without technical skills or reliance on IT

bull Enjoy the flexibility and agility to update content as your market changes

bull Maintain existing site branding with professional migration for $20page

Use of the HubSpot CMS is required to qualify for the Small Business offering and is optional for Medium or

Large Migration from an existing site to the HubSpot CMS is provided at $20 per page with a $250 minimum

Use HubSpotrsquos CMS or Integrate with a 3rd Party CMS

bullIntegration with your CMS is

simple amp compares with the

effort of getting Google

Analytics installed

bullIntegration enables you to

benefit from the rest of the

HubSpot suite

bullHubSpot experts are

available to ensure your

team completes the

integration in a matter of

hours

Tools to Get Found Optimized Blogging

bullCreate amp optimize a blog to get

more frequent search engine crawls

and improve authority

bullDevelop an audience of email amp

RSS subscribers

bullAttract more inbound links to

improve your site authority

bullAssess amp optimize blog posts for

top search rankings amp maximum

social media distribution

Blog Platform amp Analytics

Tools to Get Found Blog SEO

bull Optimize blogs posts based on automatic reviews that suggest

optimizations for your target keywords

Tools to Get Found Social Media

HubFeed

bullDashboard amp Social Media Tools

provide filterable views of the buzz

on relevant topics from the leading

social media outlets

bullBlogosphere

bullLinkedIn

bullTwitter

bullFacebook

bullDelicious Digg Reddit Sphinn

bullYahoo Answers amp Yahoo Buzz

bullTap into alerts about your brand

industry or competition as they

happen so you can

bullListen

bullContribute

bullGain insights

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Get Found Off-Page SEO

Link Grader

bullIdentify ways to generate more

return from your existing links

bullMonitor which inbound links

producing the most value so you

can nurture them

bullDiscover competitorsrsquo inbound

links to uncover new link-building

opportunities

Tools to Get Found Site-Wide SEO

Page Grader

bullAnalyze each page to see which

pages produce the most value

bullTraffic

bullLeads

bullRanked keywords

bullInbound links

bullLeverage automated

recommendations to help you

further optimize all pages

Tools to Get Found Create Content

Should you select the HubSpot CMS you can

bull Manage your website content without technical skills or reliance on IT

bull Enjoy the flexibility and agility to update content as your market changes

bull Maintain existing site branding with professional migration for $20page

Use of the HubSpot CMS is required to qualify for the Small Business offering and is optional for Medium or

Large Migration from an existing site to the HubSpot CMS is provided at $20 per page with a $250 minimum

Use HubSpotrsquos CMS or Integrate with a 3rd Party CMS

bullIntegration with your CMS is

simple amp compares with the

effort of getting Google

Analytics installed

bullIntegration enables you to

benefit from the rest of the

HubSpot suite

bullHubSpot experts are

available to ensure your

team completes the

integration in a matter of

hours

Tools to Get Found Optimized Blogging

bullCreate amp optimize a blog to get

more frequent search engine crawls

and improve authority

bullDevelop an audience of email amp

RSS subscribers

bullAttract more inbound links to

improve your site authority

bullAssess amp optimize blog posts for

top search rankings amp maximum

social media distribution

Blog Platform amp Analytics

Tools to Get Found Blog SEO

bull Optimize blogs posts based on automatic reviews that suggest

optimizations for your target keywords

Tools to Get Found Social Media

HubFeed

bullDashboard amp Social Media Tools

provide filterable views of the buzz

on relevant topics from the leading

social media outlets

bullBlogosphere

bullLinkedIn

bullTwitter

bullFacebook

bullDelicious Digg Reddit Sphinn

bullYahoo Answers amp Yahoo Buzz

bullTap into alerts about your brand

industry or competition as they

happen so you can

bullListen

bullContribute

bullGain insights

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Get Found Site-Wide SEO

Page Grader

bullAnalyze each page to see which

pages produce the most value

bullTraffic

bullLeads

bullRanked keywords

bullInbound links

bullLeverage automated

recommendations to help you

further optimize all pages

Tools to Get Found Create Content

Should you select the HubSpot CMS you can

bull Manage your website content without technical skills or reliance on IT

bull Enjoy the flexibility and agility to update content as your market changes

bull Maintain existing site branding with professional migration for $20page

Use of the HubSpot CMS is required to qualify for the Small Business offering and is optional for Medium or

Large Migration from an existing site to the HubSpot CMS is provided at $20 per page with a $250 minimum

Use HubSpotrsquos CMS or Integrate with a 3rd Party CMS

bullIntegration with your CMS is

simple amp compares with the

effort of getting Google

Analytics installed

bullIntegration enables you to

benefit from the rest of the

HubSpot suite

bullHubSpot experts are

available to ensure your

team completes the

integration in a matter of

hours

Tools to Get Found Optimized Blogging

bullCreate amp optimize a blog to get

more frequent search engine crawls

and improve authority

bullDevelop an audience of email amp

RSS subscribers

bullAttract more inbound links to

improve your site authority

bullAssess amp optimize blog posts for

top search rankings amp maximum

social media distribution

Blog Platform amp Analytics

Tools to Get Found Blog SEO

bull Optimize blogs posts based on automatic reviews that suggest

optimizations for your target keywords

Tools to Get Found Social Media

HubFeed

bullDashboard amp Social Media Tools

provide filterable views of the buzz

on relevant topics from the leading

social media outlets

bullBlogosphere

bullLinkedIn

bullTwitter

bullFacebook

bullDelicious Digg Reddit Sphinn

bullYahoo Answers amp Yahoo Buzz

bullTap into alerts about your brand

industry or competition as they

happen so you can

bullListen

bullContribute

bullGain insights

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Get Found Create Content

Should you select the HubSpot CMS you can

bull Manage your website content without technical skills or reliance on IT

bull Enjoy the flexibility and agility to update content as your market changes

bull Maintain existing site branding with professional migration for $20page

Use of the HubSpot CMS is required to qualify for the Small Business offering and is optional for Medium or

Large Migration from an existing site to the HubSpot CMS is provided at $20 per page with a $250 minimum

Use HubSpotrsquos CMS or Integrate with a 3rd Party CMS

bullIntegration with your CMS is

simple amp compares with the

effort of getting Google

Analytics installed

bullIntegration enables you to

benefit from the rest of the

HubSpot suite

bullHubSpot experts are

available to ensure your

team completes the

integration in a matter of

hours

Tools to Get Found Optimized Blogging

bullCreate amp optimize a blog to get

more frequent search engine crawls

and improve authority

bullDevelop an audience of email amp

RSS subscribers

bullAttract more inbound links to

improve your site authority

bullAssess amp optimize blog posts for

top search rankings amp maximum

social media distribution

Blog Platform amp Analytics

Tools to Get Found Blog SEO

bull Optimize blogs posts based on automatic reviews that suggest

optimizations for your target keywords

Tools to Get Found Social Media

HubFeed

bullDashboard amp Social Media Tools

provide filterable views of the buzz

on relevant topics from the leading

social media outlets

bullBlogosphere

bullLinkedIn

bullTwitter

bullFacebook

bullDelicious Digg Reddit Sphinn

bullYahoo Answers amp Yahoo Buzz

bullTap into alerts about your brand

industry or competition as they

happen so you can

bullListen

bullContribute

bullGain insights

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Get Found Optimized Blogging

bullCreate amp optimize a blog to get

more frequent search engine crawls

and improve authority

bullDevelop an audience of email amp

RSS subscribers

bullAttract more inbound links to

improve your site authority

bullAssess amp optimize blog posts for

top search rankings amp maximum

social media distribution

Blog Platform amp Analytics

Tools to Get Found Blog SEO

bull Optimize blogs posts based on automatic reviews that suggest

optimizations for your target keywords

Tools to Get Found Social Media

HubFeed

bullDashboard amp Social Media Tools

provide filterable views of the buzz

on relevant topics from the leading

social media outlets

bullBlogosphere

bullLinkedIn

bullTwitter

bullFacebook

bullDelicious Digg Reddit Sphinn

bullYahoo Answers amp Yahoo Buzz

bullTap into alerts about your brand

industry or competition as they

happen so you can

bullListen

bullContribute

bullGain insights

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Get Found Blog SEO

bull Optimize blogs posts based on automatic reviews that suggest

optimizations for your target keywords

Tools to Get Found Social Media

HubFeed

bullDashboard amp Social Media Tools

provide filterable views of the buzz

on relevant topics from the leading

social media outlets

bullBlogosphere

bullLinkedIn

bullTwitter

bullFacebook

bullDelicious Digg Reddit Sphinn

bullYahoo Answers amp Yahoo Buzz

bullTap into alerts about your brand

industry or competition as they

happen so you can

bullListen

bullContribute

bullGain insights

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Get Found Social Media

HubFeed

bullDashboard amp Social Media Tools

provide filterable views of the buzz

on relevant topics from the leading

social media outlets

bullBlogosphere

bullLinkedIn

bullTwitter

bullFacebook

bullDelicious Digg Reddit Sphinn

bullYahoo Answers amp Yahoo Buzz

bullTap into alerts about your brand

industry or competition as they

happen so you can

bullListen

bullContribute

bullGain insights

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Get Found Email Marketing

12

bullIntegrated email marketing

tool for seamless email

sends to your leadsbull Newsletters

bull Special Offers amp Promotions

bull Webinar Invitations

bullEasy to use editor helps

you create emails in 2

simple steps

bullAnalytics show you click-

through and unsubscribes

bullAutomatically manages

unsubscribing of leads

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Convert Landing Pages amp Forms

bullCreate amp launch landing

pages in seconds with easy-

to-use wizard

bullOptimize conversion rates

by creating unique landing

pages amp offers for each

campaign

bullCapture valuable analytics

for closed loop marketing

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Convert Pre-Identify Prospects

bullIdentify the companies amp

geographies your visitors

represent

bullKnow of latent interest

before you talk to or meet

with prospects

bullProactively target

interested companies with

valuable content amp offers

bullTrack the number of

visitors frequency of visits

pages visited amp specific

individuals visited

Prospects Tool

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Convert Prioritize Quality Leads

15

bullTBD

bullTBD

Lead Grader

bullFocus sales effort on the best leads without guessing

bullLead grader evaluates behavior like number of visits time on site and

more to determine which leads are most lsquoready to buyrsquo

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Convert Work the Funnel

bullReview and manage all

leads based on

conversion events dates

amp campaigns in a simple

dashboard

bullFilter leads to rapidly

identify amp act upon the

best leads

bullExportImport into any

customer relationship

management (CRM)

system to enable closed

loop marketing

Lead Intelligence

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Convert Keep Leads Engaged

bullDonrsquot let warm leads go cold

bullCreate automated outreach emails to keep working leads that arenrsquot quite ready to buy

bullEducate prospects in advance of sales calls

bullReduce manual nurturing efforts

bullCustomize lead nurturing campaigns to dovetail with prospects unique interests

bullManage up to 5 lead nurturing campaigns at once

Lead Nurturing

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Convert Connect with Leads

Social CRM amp Lead AlertsbullQuickly access social media streams created by leads

bullAct on email alerts in minutes of a lead visiting your site

bullConnect more easily with hard-to-reach prospects

bullGain intelligence about the interests amp needs of your potential customers

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Analyze Competitive Tracking

bullTrack progress against competitors in key search engine metrics

bullPinpoint opportunities to leapfrog industry leaders

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Analyze Closed Loop Marketing

bull Leads De-Duplicated

bull Lead Intelligence Added andor Updated

bull Contact Information amp Lead Status Updates

bull Closed Loop Marketing Data

(Use HubSpot Leads API to integrate with your CRM of choice)

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Analyze Closed-Loop Reporting

bull Know how many leads became customers

bull Discern which marketing programs are driving sales

bull Keep doing what works hellip stop spending on low returns

HubSpot provides End to End View of

Campaigns to Customers

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Tools to Analyze Closed Loop ROI Analysis

bullReview aggregate marketing ROI including Lead Conversion

bullDrill down to assess the effectiveness on a campaign-by-campaign level

bullOptimize resource allocation to maximize sales with actionable analytics

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Consulting for Success Premium Support

bull4 hours of Onboard Consulting kick start

every customer with the software amp help

turn you into an Inbound Marketing Guru

bullHubSpotrsquos methodology amp experienced

team support you in implementing tools

amp strategies customized to your goals

HubSpot Onboarding

bullAs part of the HubSpot Large offering you are entitled to meet with your

dedicated Inbound Marking Consultant 30 minutes a week to gain

valuable insights hands-on help amp advice on using the data to your best

advantage

Premium Support for HubSpot Large

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

ROI of Using HubSpot

MIT study shows HubSpot

users experienced lead

increases ranging from 25

up to 760 within 5 months

HubSpotrsquos State of Inbound

Marketing report shows

businesses that focus on

inbound-marketing have a 61

lower cost per lead than those

that donrsquot

Average increase varies according to how many leads users were capturing when they first set up HubSpot

Customers who had over 50 monthly leads when they started using HubSpot saw 25 more leads in the first 5

months Review the full study at wwwhubspotcomroi

Learn more from HubSpot customers hellip

Available online HubSpot Customer Case Studies

Thank You

26