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Social Media at SAIT Polytechnic

Intro to Social MediaPart 2

2http://rossdawsonblog.com/weblog/archives/2009/07/launch_of_socia.html

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• 3 Steps to an Effective Social Media Strategy

http://www.socialmediaexaminer.com/3-steps-to-an-effective-social-media-strategy/ 1. Assessment2. Implementation3. Monitor, Measure and Get Momentum

Social Media Strategy

• 50 (mostly) free social media tools you can’t live without in 2012

http://thenextweb.com/socialmedia/2012/03/18/50-mostly-free-social-media-tools-you-cant-live-without-in-2012/

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Hub & Spoke Model

www.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke-formation/

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Hub & Spoke – Example 1

eCommerce Page

Google AdWords

Tap into YYC

Twitter Communit

y

Facebook Ads

YouTube?

Facebook Page

LinkedIn

eNewsletters and email

partners

Radio Ads (Corus)

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Hub & Spoke – Example 2

Facebook Page

Search Engine

Optimization

Customers Visiting Shop

Location

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Hub & Spoke

Nat’s Ultimate Frisbee

Facebook You Tube

Linked In

Slide ShareFlicker

Pintrest & Mantrest

Event Bright

(for tournaments and parties)

Twitter