http://. mmmmm mm where to e-shop today??? lets try zara in spain

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E-SHOP “Shop GLOBAL, stay LOCAL” http://www.youtube.com/watch? v=jDi0FNcaock

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E-SHOP

“Shop GLOBAL, stay LOCAL”

http://www.youtube.com/watch?v=jDi0FNcaock

Mmmmmmm where to E-Shop today??? Lets try Zara in Spain.

Interactive retail broker giving you interactive to retail stores around the world.

Not a brand of clothing nor is it an online retail store.

It provides a service not a product.

The service is to provide people with access to stores of their choice whatever location it may be in.

People can engage with the customer service of their particular store wherever the branch may be situated.

What is E-Shop

Strong foundation

Innovative technologies  Weakness

E- Commerce Market

Pregnant women: find it hard to travel as much as they would like, the most suitable place for them to be during pregnancy is at home, women like to shop on a consistent basis however in such situations they may not shop as much as they would like due to its inconvenience. This service gives them the opportunity to shop on a consistent basis whilst being in the comfort of their home.

Target Markets

We want to provide a service for those with unfortunate disabilities.

They may not shop as much as would like due to the congestion in busy shopping areas or maybe because of the distances they have to travel in order to shop in places of their ideal choice.

This service will allow to shop in places they choose whilst through our interactive service they can enjoy the same engagement and interaction they would receive if they were in store.

Fashion after all is a global fascination which should be enjoyed by everyone.

Disabled

Professionals

We want to provide a service for those who are inhibited from shopping as much as they would like due to work commitments.

Provide a service were working professionals are not restricted by opening and closing hours (this is because it involves working at very unsocial able hours).

Brands with the idea:

Apple Intel & Cisco virtualshopper.com imageworld.com

Future competitors:

EBAY Amazon Skype

Competition

Madrid

Reasons for choosing Spain (1) 4th largest recipient of FDI among developed

countries (“World Investment Report 2009”)

Possibility of operating in third-country markets using Spain as a base (Latin America and North Africa)

Modern knowledge-based economy with services accounting for 71.09 percent (Eurostat, Q3 of 2009) of economic activity

Reasons (2) In Spain, foreign investment restrictions and

exchange controls have been virtually eliminated in line with the EU legislation on deregulation in this area.

Spanish intellectual property laws are harmonized with those of the other EU Member States and Spain has ratified the main international treaties in this field.

Taxes and other regulations

E-SHOP

In Spain if your company:Has less than 25 employees.Revenues less than 5 million euros.Does not fire any employee that current year.

You just pay 25% Taxes!

The strategy

The strategy of a company can define if it will be successful or if it would fail.

It enables the company to obtain competitive advantages

1ft step : define the strategic positioning:

low cost strategy vs. differentiation strategy

We will offer a different and new service with low prices and unique attributes so consumers can perceive that our service is better than others.

The strategy

2nd step : formulate the strategy

- Internal and external factors that can influence the competitive situation

- Its strengths and weaknesses, its potential threats and opportunities that can affect its performance as a whole.

The strategy

Treats

Weakness

Opportunities

Strengths• Experience effects• Consumers confidence• Creation of switching cost

• Network effect• Benefits of a first mover

• Massive investment in marketing• Software´s flaws and defects • Ability to convince the stores

• Barriers to entry are quite limited• Low cost of entering• Dealing with different cultures

SWOT

3trd step : define the structure

vertical decentralized structure

- Will help implement our strategy and obtain competitive advantage

Information can be spread more easily Company must respond very rapidity to

changes Decisions can be made more efficiently by

those who are qualified and aware of the problem

The strategy

4th step : define the company´s mission

To provide a different, efficient and innovator way to shop creating a new concept of shopping, starting in Spain and then conquering the most important places of shopping of the world.

The strategy

Subscription fees

Commission

Fixed costs benefit

FINANCE

E-Commerce contributes 6 % of total retail revenue, therefore, it can still increase with our innovation

We aim to revolutionize the online retail experience.

Conclusion

Thank you very much

E-SHOP

“Shop GLOBAL, stay LOCAL”