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http://www.lutin.utc.fr
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The platform effect in social sciences
Dominique BoullierDirecteur de l’UMS CNRS 2809 Lutin
1st European UserLab ConferenceParis La VilletteNovember 24th 2004
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Social sciences and applied social sciences
Ergonomics MarketingUses studies
SemioticsAudienceInfoCom Sciences
Cognitive psychology
Sociology Anthropology
Economics
Linguistics
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Applied social sciences and users’ properties
Applied academic
fields
Ergonomics Uses studiesMarketing
Semiotics
Users dimensions
Operator Client Receiver
Objects dimensions
Product Service Content
Relevant competence
Manipulation Appropriation Interpretation
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Methodologies
Academic field Cognitivepsychology
Sociology Anthropology
Linguistics
Methodology Experimental Naturalistic Modelling
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The pressure of computer science
Applied academic fields
Ergonomics Uses, Marketing
Semiotics
Computer science fields
Man machine interfaces
Computer Supported Cooperative Work, Consumer Relationship Management, User Modelling
Computational linguistics
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« Give me a lab and I shall raise the world »
• Sciences: confined labs, equiped, severed from society
• Social sciences: authors (rather than labs) involved in social debates, instable, non equiped
• A new era: social sciences go technical (with a little help from computer science)! But keep open to society
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A new transdisciplinary challenge
• The user lab as a tool for focusing the cooperation
• Equipment as an « epistemic catalyst » !• Combination of methods for every project
• Following: The Web CSTI project as a demonstrator
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Goals• Science and technology diffusion as a field • How the institutional strategies get applied
on Web sites (editorial choices vs uses): analysis and strategy recommandations
• Validate the combination of methods: – mass data vs individual behavior– Automated and quantitative collection of data
vs qualitative observation – Offer vs demand (structure and properties of
sites vs tracking of web trails and uses)
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Four workpackages, four methods
• 1- Topology of Web sites in the field (Tarent: dynamic map of agregates (Kleinberg) , hubs, autorities) Costech
• 2- Web Trails analysis (In/out,inner trails ) LIP6
• Combining data from topologies and mass tracking of trails
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• 3- Semiotic features of Web sites: traditions indicators (Manovich), emerging conventions. Scanning of screens with specific software for semiotic categorization (in progress) Costech
• 4- Eye-tracking of web pages trails: cognitive load, user behavior modelling
• Connecting tools for describing sites and eye-tracking: offer/demand relationship
Four workpackages, four methods