http:// part 4 writing greatcopy
TRANSCRIPT
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Part 4 Writing great
“copy”
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The 2 MOST Critical Parts of Successful Online Marketing
Your Partners
Your Copy
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Types of “Copy”Short copy/adsTag lineseMail partners send outeMail YOU send out to your
listLanding Page/Special Offer
Page (web page URL)aka Sales Letter/Pageaka Promotional Page
Be AwareCopying may be the
highest form of flattery but it is also illegal! Know your copyright laws!
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Most Important Copy Required for a Campaign
eMail for your affiliates to send (two emails are even better – sometimes doubles the sales)
Landing Page/Sales Page/Special Offer Page (a page on a website)
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Flow of the Sales “Copy”STEP #1:An email lands in a prospects inbox and it
contains a link to a special offer page (sample to follow on the next slide)
STEP #2:The prospective/interested person goes over
to the sales page and either “scans it”, reads it, and they make a decision = LEAVE of BUY
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Yanik Silver - eMailSubject: Peggy $15,000 for 1 sheet of paper? Hmmmm....Hi Peggy,
This is might sound completely off-the-wall. And maybe it is - but see if I'm even semi-right...http://www.MaverickBusinessInsider.com ----Update: If you haven't picked this up yet - you'vegot until 3 PM, ET today for the best extra goodies ----
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Here's the back story...You see, last January, I led a 6-day Epic businessadventure in Baja, Mexico. You had to qualify to attend(meaning: be ultra successful and have the rightadventurous attitude). I've was out to combine business building sessions while creating lifetime memories blasting 80mph through the Baja peninsula in Porsche-powered Dune buggies. And on the 3rd day of their trek - they came to "Scorpion Bay".
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Pretty much in the middle of nowhere but most famous for the world's second longest surf break.
It was here that I had to give, quite possibly, thepresentation of my life...
What's more, I had no PowerPoint, no mic, noworkbooks...pretty much nothing but one single sheet of paper stuffed deep into his backpack at the beginning of the trip.
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Looking out into the audience there was everyone from one-man Internet superstars raking in multiple 7-figures in their flip flops to $900M International Resort developers and $100M Manufacturing conglomerates. These 26 top-gun entrepreneurs and business leaders had each paid about $15,000.00 between membership fees and trip costs to be here (if they met the strict criteria to attend). So why was I sweating it?What could he say to such a wide ranging group that would create more profits for each of them no matter what business or product they sold?
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The answer: That single, 8.5" x 11" sheet of paper.That page held my simple MindMap detailing all the little
tweaks, hacks and immediate profit opportunities in any business...that are pretty much being overlooked 98% of time. (Or, if you don't have a business already – this was a blueprint for wringing the most revenue out of one when you do start it.)
Want to see what I covered? You can check it out here -http://www.MaverickBusinessInsider.com
Not only will you be able to get your hands on the single sheet of paper but also get a pretty crazy lopsided deal in your favor when you say "Maybe".
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All the best,
Yanik Silver,InternetLifestyle.com
P.S. We had to put the entire site on 'pause' because ofbig-time technical gremlins last Thursday. Now the good news is because of the snafus - I'm going to extend all the FAST-ACTION bonuses *way* beyond what they originally intended. (Fact is, they would have got snapped up in a few minutes during the intended Thursday release but now it's available until 3 PM, ET. *Today*)http://www.MaverickBusinessInsider.com
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There is
plenty
more when you
scroll down this page
Strongly SuggestLook at other great copy and follow the
flow/styleIs it visually appealing?Does it have a great heading?Does it have all of the components of great copy?Is the “flow” throughout? (like a chain link can’t
be broken)Is there a “call to action”?Are there testimonials/social proof?Is it truly benefit oriented?
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Writing Sales Copy Guidelines
Set Limits (# of people or Quantities or Time Limited)
Until 3pm Today!
Available until Midnight Tonight
Available for a Limited Time Only...Buy This
Now…...and You'll Be Handsomely Rewarded...
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** An Urgent Message just for you from Peggy McColl **
(Please read this now! I don't want you to miss out on an irresistible offer that expires at midnight
E.S.T. Thursday July 25th)
Here’s another example:
** A Time-sensitive Message from Peggy McColl**If you do just one thing today, you can receive
a staggering amount of freebies within minutes.
Here’s another example:
…… “you can buy this any time, but it is only in the next 24 hours that you’ll get this precious bonus gifts – take a look at what I’ve
lined up for you….”
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Attention Grabbers = Great Subject Line in eMails
A Great Heading on a Landing PageAnd “Deck” Copy
America's Success Coach Reveals The Master Secrets -- Those That Give You The Power to Change...Everything
This was deck
copy on a sales page
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Use Supercharged WordsDiscoverEasyFree NewProven SaveResultsIt’s hereIntroducingAt Last
GuaranteeBargainQuickSaleWhyHow ToJust ArrivedNowAnnouncingImagineWhat if
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Attention Grabbers cont’dSubject line from an email:
“Living Life On Your Own Terms”First line in the email was:
“I will share my billion dollar secrets with only 22 people”
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Joe Vitale’s subject lines A gift from Joe Vitale Invite from Joe Vitale News Alert from Joe Vitale A Special Message from Joe Vitale Top 10 Destructive Money Beliefs WOW from Joe Announcing – New Web Add Magic I’m Looking for 10 People Have You Ever Had These Thoughts Ask Yourself An Urgent-Time Sensitive Message from Dr. Joe Vitale I just got this FYI Heard This Yet Something New I Think You’ll Appreciate Well, how much do you want? Got a book?
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Put the offer right in the subject
SUBJECT: Announcing – New Web Ad Magic
SUBJECT: A time limited offer – good for today only $197 of bonus gifts when you buy this
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Other samples Are you in the top 1% A Monday morning gift for you Before you leave for the weekend What’s in it for ME? Financial Success Secrets revealed How to make a fortune with a fool idea The Amazing Secret of 161 New Ways to a Man’s Heart How to Write a Business Letter That Demands Attention Add $10K to Your Estate For the Price of a New Hat You Really Must Hear This Guy Greatest GoldMine of Wisdom Ever Packed Into One Product Manifesting So Easy a Child Can Understand How to Accomplish Your Greatest Goal…even if it is too big. What Younger People Can Teach Us About Living Rich and Happy What’s More Important Than Wealth and Success?
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Personalize in the Subject
Diane, check this out, it’s great – Bob
Billy – Read this right now!
Go here: http://www.destinies.com It’s great! (from Phyllis)
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StorytellingSo, what's my story?
Over 20 years ago I was in a prison.
What's worse? I didn't even know it.
My prison had bars, chains and shackles. A tiny window let a little lightthrough, but I rarely noticed it. The food tasted bland and boring. Ican still feel the cold, damp floor and hear the empty echoes.
I wasn't in a physical prison, but I was in a prison of my own mind. A prison that I had created.
And while I didn't like it there, I sure didn't try very hard to get out.(I don't think I knew that I could.)
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If you knew that doing just one thing today would instantlyincrease your personal power to blast through to your goals,receive more than $350 worth of free bonuses, and, at thesame time helping me achieve something that couldn't bedone without your help.....would you do it? To find out immediately, click here:http://www.destinies.com/promotion.html
What if that one simple thing cost you less in time and moneythan you'll probably spend at the pizza place or the coffeeshop next week?
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Tell them what they getI am giving away some of my most precious resources- yours FREE - if you do just one thing today. First, here are the gifts that I am waiting (like a child on herbirthday) to give to you:
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Benefits, benefits, benefitsWoven throughoutSo what?This benefits the prospect how?WIIFM
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Keep in MindGrab their attentionBenefit-orientedIt’s all about the
prospect/visitor/viewer/readerBe CreativeInspiring/Curious/Enthusiastic
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Have Social Proof"Yanik, I was blown away by your "Instant Leverage Points" presentation. It contained a "secret weapons stash" of actionable ideas, strategies and tactics that even the most experienced marketer can instantly apply to explode his/her profits. One concept I implemented easily paid for my entire Maverick Business Adventure..." - Drew Kossoff, CEO, Rainmaker Ad Ventures, Inc.
"Just one of the Instant Leverage points Yanik mentions made one of my clients another $300-400K in profit per month! These techniques can be used to make millions. Just being 5% better gets you top traffic, imagine what happens when your 50% better because you use all the techniques..." -- Mike Hill, Chico, CA, MyMediaBuyer (One of the world's premier media buyers)
"Hey Yanik, I think there are infinite ways you can increase profits. The important thing is to identify the biggest opportunities. When I saw this presentation I jotted down 3 ways I never dreamed about that made instant changes in my business. I recommend anyone, with any size business, to get this information from you. It made a big difference in my bottom line this year." - Mike Filsaime, MarketingDotCom.com
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Here’s What You Need to Do Right Away to Reserve Your Spot
To apply for a spot in my Quantum Leap Publicity & Marketing Program click here now to apply online and let's get started on the path to making your dream come true.
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Free health and fitness guide! (priceless)
Get a free health and fitness guide! Peak performance expert and wellness coach Gerry Morton has made available his
health and fitness guide as a free download. It's the perfect way to get started with a high energy lifestyle. Go get yours
today!Gerry Morton, founder of EnergyFirst.com
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Sample BonusesThree “Quantum Leap Meetings” in Philadelphia over the next year - Each will last two to three days. The group meetings are scheduled for December 2-4, 2008, June 10-11, 2009 and December 3-4, 2009. Each meeting will be limited to 75 members, their guests (at no extra charge you're encouraged to bring a partner, co-author or key staff member - proof of business relationship is required) and up to 25 returning Quantum Leap alumni. If you can’t make one or more of the sessions, we’ll be happy to provide you with audio recordings and all written materials.
Meet face-to-face with key decision-makers at every meeting - At each group meeting, we'll have 6-12 major journalists, producers, literary agents or other influentials in attendance for you to meet with one-on-one to discuss your particular project. For instance, at the first meeting we'll have four top literary agents as well as four radio/TV producers or journalists.
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Give the Buyer a Reason WHY
Why am I willing to give away $259 worth of Robin's most valuable resources for F-R-E-E?
Today, September 24th, I have a personal goal to help Robin reach the #1 position on Amazon.com and I really need your help. And, for helping me, I'm going to reward you in a big, no
make that HUGE way!
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OR On Wednesday, November 20th, 2002 I intend to raise
$10,000 in one day for The Ronald McDonaldChildren's Charities and I need your help to do so.
ORPS -- You may be wondering how I can make an offer like
this. This series has been so wildly successful that my Managerprinted almost 3,000 extra copies - just because
she believes in my message and has witnessed - firsthand,the difference it has made in the lives of thousands. I am
ready to run another edition so this offer will never beavailable again. This means you can get your hands onthis limited first edition! So please take advantage of this
offer. It won't be around next week.
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Handle ALL Objections (before)What makes this different from the others?
What results can I expect?
What is the value?
Are there any guarantees that this will work?
Why should I get this now?
What if I don’t like it?
Who else has benefited and how?
Is this person credible?
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Subject: Please take a serious look at this and take some action now!
Dear Friend: Last fall, world-renowned New York Times
Bestselling Author Peggy McColl let me offer you the basics of her now-famous “Magnet for Money” course at a huge discount, due to our longstanding friendship.
So many of you jumped on this amazing deal, and the positive feedback was so overwhelming, that I went back to her for more.
I said: why not let me offer my private list your complete Intensive Course – not just the basics – and by the way, could you give them another gigantic discount, as a favor to me?
Part 2 of 5 – Sample eMailWell, she said yes. And you just won’t believe the deal
– she threw in everything but the kitchen sink! If you purchased the basic downloadable version in
the fall, this is a chance for you to get Peggy’s complete new Platinum Edition “Intensive Course” on 6 jam-packed CDs, PLUS over $250 worth of FREE BONUSES* -- a total value of over $750, and you’ll pay only $95! And there’s even a money back guarantee!
If you’re one of the ones who didn’t take advantage of last fall’s offer, well, don’t miss this one . . . .
Why you should not miss this offer. Peggy McColl’s revolutionary wealth-attraction
principles are changing the lives – and fortunes – of thousands of people around the world.
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Part 3 of 5 – Sample eMail
Peggy’s 5 published books have been sold in over 30 countries and translated into 9 languages, and she’s a highly sought-after international speaker.
Her renowned “Magnet for Money Intensive Course” is an extended, 3-month-long, $495 course in which she personally trains people in her celebrated Magnet for Money wealth-attraction principles.
Recently, Peggy put the entire contents of this life-changing course on a jam-packed, 6-CD set called the Magnet for Money Platinum Edition. And because of my special relationship with Peggy, I was able to convince her to reserve a limited number of copies for my private list, for only $95!
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Part 4 of 5 – Sample eMail The Platinum Edition is the complete, unabridged
contents of Peggy McColl’s $495, 3-month “Intensive” course, on SIX JAM-PACKED CD’s, plus the 94-page Workbook and 6 fantastic FREE BONUSES.* Only $95, if you act immediately!
CLICK HERE NOW TO LEARN MORE! http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MM%20Platinum%20Edition
We have long admired Peggy’s work, and she has been
praised and recommended by some of the world’s most influential life-improvement coaches, including Neal Donald Walsch, Mark Victor Hansen, Jack Canfield, Debbie Ford, Caroline Myss, Gregg Braden and many others. With her program, you will:• Tear down the “shield” you’ve put up between you and
wealth• Create an irresistible and undeniable force for attracting
money• Become richer emotionally and spiritually as well as
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Part 5 of 5 – Sample eMail
With this amazing program, you will begin experiencing huge changes within DAYS, not weeks or months!
This is a very exclusive, limited-time special offer just for you. Please click the link below NOW to learn more! Don’t let this remarkable opportunity pass you by!
CLICK HERE NOW TO LEARN MORE! http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MM%20Platinum%20Edition
* P.S. As a special bonus, we’ve made arrangements for Peggy
to throw in FREE the complete downloadable version of her blockbuster “Turn Fear Into Faith” She’ll teach you step by step exactly how to transform the fears and insecurities that hold you back into empowering faith -- as she herself did, many years ago, when she was down and out, lacking confidence, money, or anything to hold on to. Plus you’ll get 5 ADDITIONAL valuable free bonuses!
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http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MM%20Platinum%20Edition
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Sample Special Offer Pageshttp://www.moneyandspirituality.com/http://www.findsponsorsnow.com/http://www.psychologicaltriggers.com/http://www.teleseminarsecrets.com/http://www.flippingdeals.com/http://www.yourquantumleap.com/apply/
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Your Checklist Does my offer have a sense
of urgency or a reason to buy immediately?
Is the copy compelling?Am I captivated by this
offer?Does it make me want to
read on?Would it cause others to
keep reading?Would I buy if I received
this? Is it easy to understand and
follow?Do you have bonuses or
gifts or does it show extra value?
Have you included a value for the total offer?
Can I clearly see what I need to do to get this deal?
Do I have social proof or endorsements that are credible?
Have I clearly outlined the benefits?
Have I checked the email content through the spam filters?
Have I tested this offer with other people to see if they find it captivating?
Is the heading truly catchy?
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Videos (Scripts are Copy)Keep them shortTrigger wordsScript it firstBe natural,
compellingBenefit oriented
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http://www.youtube.com/watch?v=fClw5nWkQJY
Viral Video
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Social Media CopyLink to longer copyEngage the readerCreate CuriosityMake it interesting
How and why cleansing should be a part of your routine wellness plan @ http://thetotalcleanse.com
Great news! You are NOT toxic! Check it out, hot off the press: @ http://thetotalcleanse.com
A new life A new job A new body, now! This will make your fresh and ready” @ http://thetotalcleanse.com
Panchakarma for the Eastern Yogi! The 7 Day Total Cleanse” is the ideal yogi cleanse @ http://thetotalcleanse.com
If you want to get your shine back try this: @ http://thetotalcleanse.com
Ready for a TOTALLY fresh start? @ http://thetotalcleanse.com
Lose weight faster, healthier with life long results with this revolutionary new take on cleansing @ http://thetotalcleanse.com
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Check for Spam Content
http://www.lyris.com/lunarlanding/default.aspx?source=resources-cckr
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Great CopywritersGary Halbert - www.thegaryhalbertletter.com John Reese www.marketingsecrets.com Ted Nicholas – www.tednicholas.comDan Kennedy – www.dankennedy.comJay Abraham – www.abraham.com David Garfinkel – www.davidgarfinkel.com Robert Bly – www.bly.comJoe Sugarman - www.psychologicaltriggers.comJoe Vitale – www.mrfire.comJanet Switzer – www.instantincome.com
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Another Resource for YOUHeadline Analyzerhttp://www.aminstitute.com/headline/
index.htm Create a headline and run it through the
“analyzer” for feedback!
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Write Your Copy or Hire a Copywriter?
When you invest time to learn how to write copy it will come back to you a hundredfold
ORYou can hire a copywriter, but be very
careful….they can be VERY expensive (ask for referrals)!
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What to do nextStudy copywriting - Watch for sales type of emails that
you find to be “effective” (emotionally “move” you)Create a folder and keep copies of great sales copyPractice writing your own copyOR hire someone – Al Henderson (someone I use and
highly recommend) http://www.cariboodirectmarketing.com Mention MY name! e-mail: [email protected] ... or ... phone: 250-992-6445
Remember the IMPORTANCE of copywriting – “make” or “break”
Skill you can use forever!
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