document

Rates&datatotheheartofthebearmakingcommunity

NOW INCLUDING OUR NEW IPTV

Teddybear.TV

TeddybearCLUB INTERNATIONAL

TBCI rate card 2008.indd 1 25/06/2008 13:45:26

Maria Fitzgerald joined Ashdown in 2006, as Media Account Manager. Maria has spent many years in media sales and has a strong background in advertising. She has worked on a variety of specialist publications, locally and nationally, and has experience with planning advertisement campaigns. Maria maintains a high level of customer service at all times and is always ready to offer advice on the best promotional opportunities available. email: [email protected] advertising: call Maria on 01903 884988

Elizabeth Cornish joined Ashdown in 1999 having spent seven years working within the internet industry – virtually since its birth into the commercial world. With experience as an account manager fi rst with AT&T and then Cable and Wireless Elizabeth came to Ashdown to develop the magazine web sites and online promotion opportunities for our advertisers. Now with the launch of our online communities the possibilities have multiplied. Give Elizabeth a call to talk through the right option for your business. Remember that if you don’t see it listed in the following pages, we’re open to your ideas.email: [email protected] advertising: call Elizabeth on 01903 881947

theteam


The magazine and advertisement rates. . . . . p4

The community . . . . . . . . . . . . . . . . . . . . . . p6

Teddy Bear IPTV . . . . . . . . . . . . . . . . . . . . . . p8

The iMag . . . . . . . . . . . . . . . . . . . . . . . . . . p10

Technical specifi cations and advert sizes . . . p11

WelcomeTeddy Bear Club International is

the perfect route to the thriving bear making community. We're

adding new readers every week, but the magazine is only part of the story.

Advertisers know that in this digital age a printed edition can only ever deliver part of a target audience. That's why Teddy Bear Club International has developed beyond the printed page to provide a media-rich solution.The UK's best-loved bear making magazine will continue to deliver a

loyal readership with thousands of subscribers, allied to a substantital newstrade distribution across the country and in the US. But that is now backed by a dedicated website and exciting i-mag editions to provide a unique blend of traditional and digital media.

Add in our fast-expanding IPTV format, and DVD development, and you can see why we're leaving the competition looking distinctly out of touch.


the magazine

MONO 1issue 6issues* 12issues* COLOUR 1issue 6issues* 12issues*

Full Page £475 £390 £368 Full Page £870 £750 £725

Half Page £260 £215 £200 Half Page £475 £390 £368

Quarter Page £150 £132 £126 Quarter Page £276 £250 £236

Eighth Page £85 £72 £68 Eighth Page £132 £116 £108

Sixteenth Page £50 £40 £36 Sixteenth Page £78 £60 £55

Advertisement rates

Advertorials and sponsorship available: prices on application.

To the heart of the hobbyTeddy Bear Club International is the UK’s leading magazine for bear lovers. Recently merged with Teddy Bear Times, TBCI is now the undisputed top-selling title in the country.Our expert team are backed by editors who love bears, and photographers who know how to bring the best out of their subject.It all adds up to an exciting mix that attracts an ever-growing base of devoted readers. With readers in over 30 countries and thousands of subscribers worldwide, many of whom have been loyal since the first issue, Teddy Bear Club International enjoys one of the widest circulations of any bear magazine in the world.

Our team is totally dedicated to producing the best magazine for the hobby and pushing further into the market.

Teddy Bear Club International is

published by ashdown.co.uk, who have more than 25 years experience in producing hobby magazines of high quality. Ashdown's expertise at the cutting edge of new technology also means the print edition is closely aligned to some exciting developments online and in electronic form.

Readership Profile: l 76% Female

l Average age 38 years l Average Income 28K

l Average monthly spend on bears - £95

l 92% buy TBCI every month


the magazine

To the heart of the hobby

Advertorials

Advertorial promotions are available in Teddy Bear Club International, and not just for double-page spreads for major product launches. We also offer small spots to promote indivdual bears at competitive prices.

Project heaven

Here at TBCI we pride ourselves on coming up with great features every month. New bears

Every month we devote pages to the latest new bears. We work closely with advertisers to make sure their products are the fi rst to be represented in these popular pages. Editor Kiste McCool is a devoted arctophile, passionate about all aspects of bears. And that passion spills over onto the pages of TBCI with fascinating features, wonderful photos and challenging projects.

Page sponsorship

Our readers are avid bear lovers (of course!) and are your perfect target audience. Each month we publish exciting features and stories and have recently added new editorial ideas, all of which are available for sponsorship.These can be run in conjunction with competitions and giveaways - we’re only too delighted to come up with fl exible packages to suit your needs.

What theadvertisers say:

"A quality publication which reaches a wide market, our

response to the last campaign was excellent"

Robert StoneThe Bearshop

the magazine

“I advertise with the best teddy bear magazine, for the

best results” Jenny, Thynne Bears


Our thriving, popular website planet-teddybear.com provides the focal point for

the bear making community in the UK, but also attracts thousands of hits every day from around the world. The fast-growing site is based around the editorial of TBCI, but offers so much more than traditional editorial.There's a chatroom where keen bear makers swap ideas and tips, exchange views on the latest new bears on the market, as well as a gallery for showing off their favourites. Participation from bear makers is the key to the site's success. Our website is central to TBCI's broad appeal to bear makers, and forms the central platform for delivering the bear community to our advertisers. We can offer targeted online advertising, in every form from simple banner ads, to video promotions of new products being demonstrated.

Online advertising offers a unique combination of scalability, cost-effectiveness, desirable demographics, highly targeted marketing, a rapidly growing audience and unmatchedtracking capabilities. Ad banners combine the benefi ts of broadcast, print, and direct mail advertising, making them a great tool bothfor branding and for driving transactions.

Community revolution"The future, it seems, is user-generated content centred around community sites that ride the rise of the Internet as a tool to communicate, exchange ideas and pictures."Source: European Internet Analyst

Almost 1.8 billion web pages are viewed each month in member community sites - that's a staggering 57 million every day.

Member community sites now attract over half of the UK Internet population every month. Source: European Internet Analyst

makers swap ideas and tips, exchange

Participation from bear makers is the key to the site's success. Our website is Community revolutionCommunity revolution

Online ads work well branded with a campaign in the traditional pages

of TBCI

planet-teddybear.comthe community

Combined benefi ts online

Most popular site:TBCI is pro-active in

driving traffi c to its site - just one reason why it’s one of the most popular teddy bear sites in the

world

Why online advertising isvital to your business:More than £26bn will be spent online in the UK in 2006, and online shoppers will typically spend up to £1,000 each. Over the last fi ve years online shopping has grown by 2,600 percent.

Source: IMRG Interactive Media in Retail Group

"Web users are conducting more searches not because they can't fi nd what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives."

Source: Chief Analyst, Nielsen/Net ratings

The number of people with a high-speed internet connection in the UK is well over six

million.

Source: British Telecom

In a survey 93 per cent of media executives said video and other rich media formats would provide more creative opportunities for advertising. online.

Source: AAFederation

the community


The benefi ts of web advertising Opportunitiesonline:

Run TV ad on front page: £2,000 pcmHijack a popular page: £1,000 pcmSponsorship of area:

£500 pcm

FULL BANNER (468 x 60 PIXELS)

£575 pcm

HALF BANNER (234 x 60 PIXELS - not shown)

£275 pcm

VERTICAL TOWER (120 x 480 PIXELS)

£650

BUTTON (120 x 90 PIXELS)

£350

VERTICAL BANNER (120 x 240 PIXELS)

£590

SQUARE BANNER (284 x 224 PIXELS)

£1,000

The Internet is the only place where your message is available to bear makers anytime, 24 hours a day. You are reaching people when they choose to be reached. And remember we are giving you access to a vast market. There are no boundaries when it comes to the internet... planet-teddybear.com attracts bear lovers from all over the world.Unlimited content Imagine having unlimited space to tell your story and educate

consumers about your business. Pages can be devoted to speciality areas and direct links to your own website.l Streaming video. Educate your consumers with video. With streaming video you can demonstrate products or answer commonly asked questions. l Targeted marketing. Our site is top of the list with many search engines. When bear makers type in TBCI they’re directed to planet-teddybear.coml

Market leader With planet-teddybear.com the web is backed by the power of magazine advertising. Because even if you have your own website, you still need to attract customers to it. This is where you benefi t from having a recognized market leader bringing consumers to your site – both through our magazine and our site.

We can only show a small proportion of the sizes and positions available on the Teddy Bear Club International website. So please do call or email for further details: 01903 [email protected]

&Online rates positions

TBCI's very-own in-house web design team is at your service. They will be only too happy to help create an online banner, tower or button for you.

Thesky'sthelimitasfarasweareconcernedwithadvertisingonline.Traditionalbannerandbuttonadsareshownbelow,butwealsoofferawiderangeoffurtheropportunitesforproductpromotion:

planet-teddybear.comthe community


THE explosive market in the new broadband TV channels is giving advertisers a new and exciting way of reaching their target audience and attracting new customers to their portal. Hitherto narrowcast broadcast has been virtually impossible for publishers to take advantage of and, even with the growth of satellite and cable channels, the cost has been prohibitive.Our very own Genesis.IPTV system, used by TBCI, changes all that. With groundbreaking technology IPTV becomes a powerful and unique way of distributing content and reaching into the very heart of a massive worldwide audience. Just call Maria on 01903 884988 for more details.

‘A study forecasts the

number of subscribers to

Internet protocol TV (IPTV)

will surpass one million by

2007. IPTV is a two-way

multimedia service that

allows viewers to watch

broadcasts and movies

through high speed Internet,

providing interactive

services like TV commerce

and TV education .

The LG Economic Research

Institute said in a report

entitled “IPTV Spearheads a

New Broadcasting Market”

that if communication

companies actively promote

IPTV, more than two million

people would subscribe to

the new service by 2009.

It expects the number of

subscribers to grow from

80,000 this year to 520,000

in 2006, 1.26 million in 2007

and 2.01 million in 2009.

LG said consumers would

experience “a new media

environment.”

Source: LG Economic Research Institute’

Millionviewersforecast

The publishers of Teddy Bear Club International are playing a major part at the forefront of the online revolution, and nowhere is this more apparent than in the field of IPTV,

or televison on the Internet. TBCI has now launched its own specialist bear TV channel which will feature a wide range of programmes on everything from bear making projects to new products. It will be backed by TBCI's thriving website, with traffic being generated between the two sites. This presents remarkable opportunities to advertisers keen to take advantage of the new rich media solutions. TV-style ads can be run on our streaming servers, and product demonstrations can be sent live around the world. We can work with you to suit your budget. Promo ads before live feeds, programme sponsorship, and banner ads are all available.

The benefits of IPTV

teddybear.tvTeddy Bear IPTV


THE explosive market in the new broadband TV channels is giving advertisers a new and exciting way of reaching their target audience and attracting new customers to their portal. Hitherto narrowcast broadcast has been virtually impossible for publishers to take advantage of and, even with the growth of satellite and cable channels, the cost has been prohibitive.Our very own Genesis.IPTV system, used by TBCI, changes all that. With groundbreaking technology IPTV becomes a powerful and unique way of distributing content and reaching into the very heart of a massive worldwide audience. Just call Maria on 01903 884988 for more details.

&Teddybear TVrates positions

Teddy Bear Club International boasts its own in-house fi lm crew, with years of experience producing quality programmes. They are at your service if you wish us to record broadcasts for you.

RUN YOUR AD PROMO BEFORE

LIVE FEEDS

VERTICAL BANNER(120 x 240 PIXELS)

£690 pcm

BUTTON 1(120 x 90 PIXELS)

£350 pcm

BUTTON 2(120 x 60 PIXELS)

£410 pcm

FULL BANNER (468 x 60 PIXELS)

£625 pcm

CHANNEL SPONSOROPPORTUNITY

PRICE ON APPLICATION

MAIN SPONSOROPPORTUNITY

PRICE ON APPLICATION

There are many other sizes and opportunities available on Teddybear.TV. Please call or email as we can work with you to design a TV package to suit your budget: [email protected]

Details at a glance:l TBCI has its own dedicated

teddy bear TV channel streaming on the Internet

l TV site benefi ts from traffi c generated via the popular

TBCI website l Great opportunities for

advertisers

TeddyBearClubInternational'sproprietaryIPTVsystemoffersatotalsolutionforadvertiserstodistributetheirproductsviastreamingservers,recordedorlive.Notonlycanwecontrolcontent,schedulingandbilling,wecanalsoincorporateamicro-paymentmodelforadvertisers-completedintwoeasyclicks.Broadcastingisnowavailabletoeveryone.

The benefi ts of IPTV

teddybear.tvBear lovers IPTV


Tech spec

T eddy Bear Club International has long been a favourite with bear makers up and down the

country, as well as a popular choice around the world. We continue to dominate the news-stands with the printed edition and of course our subscription base, and reputation with bear lovers, is unrivalled.Now as part of the new 2007 relaunch of planet-teddybear.com as a bear making community, the magazine is available as an iMag for download in a fantastic new digital format. Utilising the latest in web technology this means the title is now distributed to tens of thousands of readers every month.The incredible iMag, using unique page-turning software, has proved incredibly popular with advertisers, as well as new readers.When you advertise in the print edition of the magazine your advertisement will also appear FREE of charge in our I-mag

edition. This is an unrivalled offer to our valued customers and means you will reach the widest possible readership.This means more readers and more RESPONSE to your advertisement.We can also upgrade your online advertisement to include a hyper link direct to your web site meaning visitors can click directly though to your business – offering so much more than on the page advertising alone. Call Maria on 01903 884988 to ensure that you are included in the next exciting edition.

HYPERLINK Run a link from your advert in the iMag to

your website

VIDEO LINKSYou can even run a TV

style ad right off the page

Page-turning software is a major hit

■ All issues of TBCI available online ■ Thousands more readers every week■ All pages turn at the click of a mouse■ You can link directly to your website■ Rich-media TV ads can be linked

SEARCH You ad will show up in any relevant search on

the iMag pages

About the iMag:

How the online editions work with your advert

About the iMag:

The iMag


Magazine

ALL ADVERTISEMENTS TO BE SUPPLIED AS PDF

1.1 PDF REQUIREMENTS:Adobe Acrobat 5.05 is the required software for PDF creation. Files should be Acrobat 3.0 compatible, be composite PDF, CMYK colour space and all fonts should be embedded. Files should contain one page per PDF.

Three millimetre bleed should be included on all sides where necessary. The original document, prior to PDF, should not contain copy-dot scans, JPEG images (We DO NOT accept screen images from web sites) or multiple master fonts.

Crop marks should be included and offset by 10pt. The creator should apply any trapping requirements regarding overprint and knockout: Specifi c trapping requirements should be highlighted prior to supply. A hard copy proof should be supplied which has been generated from the PDF fi le. The fi le content is the responsibility of the originator.

1.2 EMBEDDED IMAGES: Colour bitmap images, CMYK – effective resolution 300 dpi; Grey scale bitmap images effective resolution 300 dpi; Monochrome bitmap images/Linework, Effective resolution 600 dpi.

Images should be saved at actual print size (i.e.: if your picture is 10cm in the document please save it as 10cm wide at 300 dpi). Line art (no screen) should be scanned at 600 dpi. If the document contains Illustrator ‘eps’ fi les please convert any fonts to paths.

1.3 BUT I CAN’T PRODUCE A PDF! Alternate acceptable documentsIf possible, save your ad in its entirety as a TIF or Embedded EPS (Graphics, pictures and converted fonts contained within one image) Please ensure all images adhere to the guidelines as stated in 1.2

We accept ads prepared in the following programs: Photoshop Quark Xpress version 4.1 (without the Pasteboard Extension) & Adobe Illustrator. Ashdown is predominantly PC based and prefer fi les supplied accordingly.Please ensure that all colours in the document are separated for CMYK.

1.4 ACCEPTABLE MEDIACompact Disc (PC)E-mail with attachments in the formats stated in 1.1 and 1.2.

1.5 AD SIZES:Sizes are stated with height fi rst. Please supply your document actual size.

REMEMBER: Include a FULL-SIZED PRINTED PROOF of your fi le.

PLEASE NOTE If fonts are not supplied with the document, substitute fonts will have to be used that may not match the original fonts causing overfl ow, loss of copy and changing the appearance of the ad. Ashdown.co.uk reserve the right to alter any supplied artwork, keeping as close to the original advert as possible, if any technical problems are encountered.

Deep Wide

Full Page: 263mm x 185mm

Full Page bleed: 303mm x 216mm

Full Page trim size: 297mm x 210mm

Centre Page trim size : 297mm x 420mm

Allow 8mm margin for live matter from trim size on all sides

Half Page

Portrait: 263mm x 90.50mm

Landscape: 129.50mm x 185mm

Third Page 85mm x 185mm

Quarter Page

Portrait: 129.50mm x 90.50mm

Landscape: 63mm x 185mm

Eighth Page

Landscape: 63mm x 90.50mm

Ad sizes are stated with height first

Advertisement Terms and ConditionsCancellation of advertisements will only be accepted 4 weeks prior to the copy deadline for that booking. l Series discounts only apply as stated l Ashdown.co.uk reserves the rights to repeat an advertisement from a previous issue if the copy is not received by copy deadline. l Customer proofing of advertisements can be arranged by special request subject to copy arriving prior to copy deadline. l We can offer a full design service for advertisements, please ask for details. l Trading accounts for businesses in operation for one year can be opened within 24 hours (subject to acceptance). However, we ask that you pre-pay for your first advertisement. l All major credit cards are accepted in payment for advertisements.l Overseas accounts are asked to use credit cards as payment. l All payments must be made payable to Ashdown.co.uk

BLEED AREA

BLE

ED A

REA

BLEED

AREA

BLEED AREA

Full Page

½

14

18

13

Page sizes: Material data:

Online Advertisement Terms and ConditionsFour weeks notice required for cancellation of any online advertisement. l Trading accounts for businesses in operation for one year can be opened within 24 hours (subject to acceptance). However, we ask that you pre-pay for your first advertisement. l All major credit cards are accepted in payment for advertisements.l Overseas accounts are asked to use credit cards as payment. l All payments must be made payable to Ashdown.co.uk

Online

Banners & buttons: Email jpg or gif, together with any links associated with the online advert, to [email protected]

IPTV:We accept all types of movie formats, including WMV, AVI, QuickTime, DivX, MPEG-4 and other formats. We can encode to MBR.wmv format for optimised viewing on our system.

Further technical requirements on request.

Online

Tech spec


Tel: 01903 884988Fax: 01903 885514

email: [email protected]

Teddy Bear Club International:Ancient Lights, 19 River Road,Arundel, West Sussex, BN18 9EYTel: 01903 884988 Fax: 01903 885514email: [email protected]

www.planet-teddybear.comUS office: 68132 25th Avenue, Kasson, MN 55944Tel: 507 634 3143 Fax: 507 634 7691email: [email protected]

Why TBCIhas more customers

Only Teddy Bear Club International delivers a media rich advertising package - a unique blend of traditional and digital - to give you the response you demand.

Only Teddy Bear Club International is at the forefront of the online revolution with its own TV channel.

TBCI is the UK's top selling bear making magazine. It is strong on the newstands and in the vital area of subscriptions.

We reach thousands of dedicated bear lovers each month, through the magazine and our thriving website.

Only TBCI offers the unique, exciting iMag, which allows you to run the same advert on the printed page and online.

Only TBCI can provide you with direct access to the online bear community through our thriving website which attracts thousands of hits per day.


document

Documents

half page

quarter page

printed page

thriving bear

bear lovers

teddy bear times

digital media

uks leading magazine