html and seo for translators
DESCRIPTION
HTML and SEO for translatorsTRANSCRIPT
HTML AND SEO FOR TRANSLATORS
Remy Blättler (Supertext AG)
About me
Remy Blaettler Computer engineer
Spent my 20s in the US Now back with my own
copywriting and translation agency Supertext
Chief of the System
Why HTML and SEO
?
Interactive HTML Demo
HTML5?
No impact for a translator
Better animation Video Offline websites
HTML editors
Free TextPad WebMatrix from Microsoft
Bad Google Translator Toolkit
Good Trados Studio
SEO / SEM
Search Engine Optimization Your website and the internet Free
Search Engine Marketing Google Adwords Paid
We look at this
SEM
SEO
How does Google work?
1.Crawl
2. Index
3.Rank
Trust/authority ofthe host domain
24%
Social media
5%Traffic & CTR data
6%
Registration &hosting data
7% On-page keywords15%
Anchor text ofexternal links
20%
Link popularity ofthe specific page
22%
Google’s ranking
Only for the user -> CTR
No SEO effect
Useless
Title max 65 chars
Description max 150 chars
Research
Google Insights
Google Keyword (in Adwords)
Google Suggest (Autocomplete)
Tools
Google analytics Who, where, what
Google webmaster tools Do I have issues?
Google website search What are people searching for on my
page?
SEO quick wins
Optimize page titles and HTML
Footer Add important links Address
Directories Find them via link:www.supertext.ch
Google Places
Slow but steady
Start your own blog Write articles
Write1. Great content2. New/updated content3. Lots of content
Black hat
Duplicate, copied or low quality content
Link farms Hidden content
Any SEO company that does not tell you what they do
Save the best for last
Google punishes you if you use Google to translate your website!
Makes sense: Low quality Spams the index, use the widget
instead
THANK YOU, THANK YOU!The end.
You can download this presentation fromblog.supertext.ch
Social media
But everybody can see my pictures and what I’m doing!
WRONG: People can only see what YOU are posting. Just don’t post it.
Facebook LinkedIn Xing Twitter Google+ About.me CrunchBase Etc.
Add the Facebook, Twitter and Google+ buttons
<html><head> <title>I'm the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc."</head><body>
<img src="DemoPic.jpg" alt="This was Remy"></img>
<h1>Title</h1>Hello, I'm the body<br /> and I'm super interesting.
<h2>Subtitle</h2>More content, but this is <b>important</b>.
<br /><i>Remy Blättler</i>
<!-- Comment -->
<br /><a href="www.google.com" title="This is a link">Go to Google</a>
</body></html>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> <html><head> <title>I'm the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc."
<link id="Link1" href="resources/stylesheet/print_7_4.css" rel="Stylesheet" type="text/css" media="print" /> </head><body>
<h1>Title</h1>Hello, I'm the body<br /> and I'm super interesting.
<script type="text/javascript"> <!-- var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-505511-1']); _gaq.push(['_trackPageview']);
(function () { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
--> </script> </body></html>
Deep links
Nofollow in blog comments Organic links
Keywords?