htcampus intro
TRANSCRIPT
Complete, Updated and Reliable Information for over 25000+ Colleges
HTCampus – A brief Introduction
India’s Fastest Growing Education Portal
HTCampus.com is a part of the HTMedia Group, India’s leading multimedia company
Urban India3.6 mn
Hindi speaking belt11.5 mn
Business Leaders and policy makers0.2 mn
Youth10 mn
Domestic and international printing solutions
Started in April 2010. 4 centers in prime locations - Delhi
Big Media Alliances
HTMedia is focused on education To help students make informed choices
HTCampus Destination site for higher education information
Our Mission: To help students take the right decision about their higher education
Helping Students through the college search journey
MBA / Engg . Influence by
Friends & Family
10,000+ Colleges to search. To grow
this to 25,000+ by Dec - 11
Search colleges
Ask
Panel of Prominent
Educationalists & thousands of peers
Seeks expert advice
Exams to take
What Exams will I have to
take to reach to these institutes
Exam Details, Tests across categories
Ask
Reality check and Seek expert
Panel of Prominent
Educationalists & thousands of peers
Refine List
Shortlist of colleges to
apply
Detailed college profiles, Courses,
Fees, Infrastructure, etc
Prepare
Prepare for entrance exams
100+ Sample test to take and
compare performance with
peers
Apply
First year into the market -> GREAT RESPONSE
•Registered database of 5lakh+ users in less than a year of operations
•Traffic of 10 lakh+ visits every month
• Engaged users with 20 lakh PVs every month
• Daily registrations of 2000+ students
• 600+ questions asked in a month
• 1000+ tests taken in a month
Marketing and Promotion - HTCampus
Media Activity
Visibility in education supplement HT Horizons, Hindustan Times <Main Paper> and Hindustan continues. Leverages the Test Prep season
Online visibility continues
Top Desired Courses & a Few Select Clients
The New Landing Pages have been released in the last few months for capturing Targeted leads for:-
MBA / Management Engineering Hospitality / Hotel Management Animation Medical Media, Mass Comm & Fashion Clinical Research
HTCampusProducts & Service Offerings
Home Page
Salient Features of Home Page Branding
• Maximum traffic landing on to the home page
• Home Page panel guides the student to various section of the site
• Search option available to go to various categories
• Student enquiry form and Q&A section available as a ready reckoner
• Footer Inventory with a rotating branding option
Category / Sub Category Pages
Salient Features of Category Page Branding
• Maximum Visibility, with more than 40,000 students visiting htcampus everyday
• All the logos redirected to college microsite on htcampus
• Content on College microsite on HTCampus can be modified as per client requirement
• College login id and password on a dashboard to be provided to view a details of leads, branding etc..!
• Management page banner can be linked to micro site in order to monitor the responses which will be exclusive because students are showing their interest in your micro site after visiting it.
Search Results Page
Sample Tests Page / Tests Page
QnA / Article Pages
College Micro Site – View 1
Student Lead FormSnapshot of
Institute Details
College Micro Site – View 2
Detailed information
about Courses
College Micro Site – View 3
Facility Details
Faculty Details
Admission Solutions / Leads – Acquisition Explained
HTCampus follows a rigorous lead verification process
Student reaches HTCampusthrough its
marketing efforts
Student enters basic details, which
gets recorded in Our System
Within 24 hours, the lead is called
by one of our tele-counselors
If the student is interested to know more, the lead is passed on to the
client
Based on interest, the student is
suggested names of our clients and
given details
Tele-counselor verifies the details and gathers more
info such as Location Preference
1User reaches site Lead Captured Lead Called
Data VerifiedCollege SuggestedLead sent
2 3
6 45
LEAD CAPTURING
VERIFICATION
PITCHING
Emailers & SMS Blasts on HTCampus Database
• Flexibility to make data cuts as required
• Custom Communications as per the client’s requirement
• Sent SMS Reporting on Sent/Delivered/Failed Parameters
• Strictly Acc. To TRAI Regulations
Sample Emailer SMS Blast
Terms & Conditions
• All payments are 100% advance• Service Tax of 10.3 % levied on the prices quoted• Cheques & DD to be paid in favor of “Firefly e-ventures limited”• For detailed terms & conditions, please visit the ‘Terms & Conditions’
section on www.HTCampus.com
Thank You..!