hta advertising/merchandising power point presentation
DESCRIPTION
Gold's GymTRANSCRIPT
Gold’s Gym Supplements, Apparel, and Energy
Drinks
Promotions
One week Free Passes Buy 10 Smoothies Get One Free Bring a Friend Free Day
Welcome to Gold’s GymWhat you first see when walking inside the gym.The Front Desk, stools, and the smoothie station
Apparel
THE RANDOM DISPLAY MANNEQUINS
THE FLIMSY SALE RACK…..THAT NO ONE EVER BUYS FROM
Apparel Cont….
THE WALL OF GYM APPAREL + A FIRE EXTINGUISHER
COLLECTION OF SWEATSHIRTS, THE ONE AND ONLY GYM BAG, AND GYM SHORTS
Supplements + Energy Drinks
Weightlifting GlovesFor a Gym the promotes and advertises fitness, its selection
of fitness equipment is slim.
Advertising and Merchandising Gold’s Gym is great at advertising work out/weight loss
aspect of their brand, but not so outstanding at advertising the rest of their product as a whole which would be the work out gear, the supplements, and the clothing
The Merchandising was not so great either. The displays ranged from decent to horrible.
The crazy part is that the public buys all of Gold’s Gyms products so frequently that we are constantly out of stock.
With more effort with the advertising and the display of all the products that the gym has to offer, not just the equipment or improved fitness, Gold’s profit could increase dramatically.
Strengths and Weaknesses
STRENGTHS
Great Location- Surrounding the Path everyone must take to work out
The supplement stands look appealing to the eye and are always well stocked
WEAKNESSES
Almost Complete Lack of Advertisement
Clothing look unappealing and scarce
The lack of workout aides- gloves, belts, towels, ect.
The End
If Gold’s Gym spent as much effort advertising and merchandising their supplements, clothing, and drinks as they do the fitness/workout aspect they would be an all around beast in the fitness world. I chose Gold’s do to the fact that I work their 6 days a week and am able to see their strengths and weaknesses every day.
Hopefully the new Gold’s (where the old Kroger on the West Side used to be) will improve on some or all the their Advertising and Merchandising Failures.