hta advertising/merchandising power point presentation

10
Gold’s Gym Supplements, Apparel, and Energy Drinks

Upload: kelsey

Post on 05-Dec-2014

1.107 views

Category:

Business


0 download

DESCRIPTION

Gold's Gym

TRANSCRIPT

Page 1: HTA Advertising/Merchandising Power Point Presentation

Gold’s Gym Supplements, Apparel, and Energy

Drinks

Page 2: HTA Advertising/Merchandising Power Point Presentation

Promotions

One week Free Passes Buy 10 Smoothies Get One Free Bring a Friend Free Day

Page 3: HTA Advertising/Merchandising Power Point Presentation

Welcome to Gold’s GymWhat you first see when walking inside the gym.The Front Desk, stools, and the smoothie station

Page 4: HTA Advertising/Merchandising Power Point Presentation

Apparel

THE RANDOM DISPLAY MANNEQUINS

THE FLIMSY SALE RACK…..THAT NO ONE EVER BUYS FROM

Page 5: HTA Advertising/Merchandising Power Point Presentation

Apparel Cont….

THE WALL OF GYM APPAREL + A FIRE EXTINGUISHER

COLLECTION OF SWEATSHIRTS, THE ONE AND ONLY GYM BAG, AND GYM SHORTS

Page 6: HTA Advertising/Merchandising Power Point Presentation

Supplements + Energy Drinks

Page 7: HTA Advertising/Merchandising Power Point Presentation

Weightlifting GlovesFor a Gym the promotes and advertises fitness, its selection

of fitness equipment is slim.

Page 8: HTA Advertising/Merchandising Power Point Presentation

Advertising and Merchandising Gold’s Gym is great at advertising work out/weight loss

aspect of their brand, but not so outstanding at advertising the rest of their product as a whole which would be the work out gear, the supplements, and the clothing

The Merchandising was not so great either. The displays ranged from decent to horrible.

The crazy part is that the public buys all of Gold’s Gyms products so frequently that we are constantly out of stock.

With more effort with the advertising and the display of all the products that the gym has to offer, not just the equipment or improved fitness, Gold’s profit could increase dramatically.

Page 9: HTA Advertising/Merchandising Power Point Presentation

Strengths and Weaknesses

STRENGTHS

Great Location- Surrounding the Path everyone must take to work out

The supplement stands look appealing to the eye and are always well stocked

WEAKNESSES

Almost Complete Lack of Advertisement

Clothing look unappealing and scarce

The lack of workout aides- gloves, belts, towels, ect.

Page 10: HTA Advertising/Merchandising Power Point Presentation

The End

If Gold’s Gym spent as much effort advertising and merchandising their supplements, clothing, and drinks as they do the fitness/workout aspect they would be an all around beast in the fitness world. I chose Gold’s do to the fact that I work their 6 days a week and am able to see their strengths and weaknesses every day.

Hopefully the new Gold’s (where the old Kroger on the West Side used to be) will improve on some or all the their Advertising and Merchandising Failures.