hsm in mexico slides - we first
TRANSCRIPT
Branding in a
Digital, Mobile
& Social World
Presented By Simon Mainwaring
New Customers:
@SimonMainwaring
Source: Edelman 2012 GoodPurpose Study
Source: Edelman 2012 GoodPurpose Study
Source: Edelman 2012 GoodPurpose Study
Goal: Build Social and Brand Value
Source: 2012 IBM Global CMO Study
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America
Story Strategies:
@SimonMainwaring
• Story transcends technology.
• You must tell a story worth telling to be a brand worth
sharing.
• How well you tell your story determines how well your
customers tell your story.
• Most brands rush past the Story to the Telling
• Your story must be authentic and establish a
competitive advantage.
celebrant
Purposeful Leadership
@SimonMainwaring
Celebrate Customers
Co-creative Marketing
Sharable Storytelling
Self-sustaining profits + impact
STORY
TIME
MISSION
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Your Brand
@SimonMainwaring
Source: 2013 Edelman GoodPurpose Report
ROI: Sales, Premium, Investment
Source: Marketo, 4th Annual Social Media Marketing Industry Report
B2B ROI
Source: TBWA 2012 The Future of Social Activism Report (Millennials)
B2C ROI
Thank you, HSM.
To instantly get these slides, email:
For information on the We First Training Seminar,
visit:
WeFirst13.com