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TRANSCRIPT
HSBC BrandBasic Elements
Group Marketing June 2006
HSBC Red Black White HSBC Grey
Issued by HSBC Holdings plc
contents
Contents
1 Introduction
2 Brand management
3 The design elements
4 Approvals
Introduction
1.01 Message from the GroupChairman
Brand management
2.01 Introduction
2.02 Brand Schemes
Separate Brands
Endorsed Brands
2.03 Surrogate Brands
Sub-Brands
2.04 Product Descriptors
HSBC+hexagon in text
Third Party Agents
Testimonials/Endorsements
2.05 Co-branding
The design elements
3.01 Corporate signature withstrapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction of thecorporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
Approvals
4.01 Clearance and approvals
4.02 Contacts
HSBC Brand Basic ElementsGroup Marketing - June 2006
The HSBC brand has been established in many markets allover the world. A programme of change and consolidation ofour name began in the late 1990’s and has continued eversince. We have established the brand and its trademark sothat it is now a globally recognised icon.
It is a powerful asset across all our business lines and givesus strengths and values that help us to grow our businessand enter new geographic areas.
The values of our brand are clearly expressed in the ‘BrandBook’ and this helps guide us and differentiate us in ourhighly competitive markets.
The integrity in our trade mark corporate signature is a vitallyimportant asset and one which every colleague should feelduty bound to protect. The integrity of this asset is to begoverned by this manual and standards. It is the ultimateresponsibility of every business head and CEO to ensurethese guidelines are followed.
Stephen Green
1.01 message from the Group Chairman
Contents
1 Introduction
2 Brand management
3 The design elements
4 Approvals
HSBC Brand Basic ElementsGroup Marketing - June 2006
Introduction
The principles outlined in this
section relate to a key function of
Marketing and are something that,
when done well, will yield many
tangible as well as intangible
business benefits. A strong
well-managed brand can yield
positive preference for products
and services in a competitive
market, as well as command a
premium price over competitors.
It can allow cost effective entry
into new categories, and can yield
long term differentiation of the
business as well as intangibles
such as positioning us as a
desirable employer to prospective
employees and allowing us
preferential negotiating positions
with third parties.
The benefits of a strong brand are
many fold. The value of the HSBC
brand is not something measured
and accounted for in any formal
way. However public studies such
as the Interbrand valuation
conducted in association with
Business Week Magazine will be
observed and followed as an
indicator of some measure of
progress.
2.01 brand management
Brand management
2.01 Introduction
2.02 Brand Schemes
Separate Brands
Endorsed Brands
2.03 Surrogate Brands
Sub-Brands
2.04 Product Descriptors
HSBC+hexagon in text
Third Party Agents
Testimonials/Endorsement
2.05 Co-branding
HSBC Brand Basic ElementsGroup Marketing - June 2006
Brand Schemes
The strength of the global HSBC
brand is not in any doubt and its
sustained momentum is
something that we must ensure
for the future. There are some
circumstances when leading with
the HSBC Brand is not possible
and where marketplace conditions
demand a different approach. Any
needs to develop new
propositions that carry a differing
or new brand identity must be
thought through thoroughly and
the business case developed with
GHQ GMQ input.
The areas of precedent that exist
in the organisation for configuring
brands exist in the following broad
categories, these should cover all
possible permutations of our
business.
Separate Brands
In some jurisdiction and areas of
operation the brand name will be
used for a business that is totally
separate and different from the
HSBC parent and no references to
the parent are manifest in any way
the brand presents itself to its
customers and marketplace.
These are often for regulatory or
cultural issues or businesses
where we are not the majority
share holder.
There are currently no examples of
any significance of this within the
Group.
Endorsed Brands
This is where a name and identity
is used that, in most cases has
been acquired through the
purchase of a business, and that
has been deemed appropriate to
continue to market under the
brand name acquired. Appropriate
circumstances might include such
factors as heritage of the
(acquired) brand, market sector in
which it operates, customer equity
in the brand etc.
Any of these conditions benefit
also from identifying this brand
name as part of a greater whole
and so an endorsement of
‘Member HSBC (hexagon) Group’
is added to the brand name. This
is carried as part of the logo
scheme on all materials, employee
business cards, advertising
publicity material, internal
communications, web-sites and all
printed materials. Please note that
HSBC (hexagon) Group is not a
legal entity and is a descriptor only.
2.02 brand management
Brand management
2.01 Introduction
2.02 Brand Schemes
Separate Brands
Endorsed Brands
2.03 Surrogate Brands
Sub-Brands
2.04 Product Descriptors
HSBC+hexagon in text
Third Party Agents
Testimonials/Endorsement
2.05 Co-branding
HSBC Brand Basic ElementsGroup Marketing - June 2006
2.03 brand management
Surrogate Brands
This form of using the brand
identity is not very common and
occurs in the business through
historical reasons or local
management requirements. It is
often a transition form of branding
moving to an HSBC identity.
This form uses an element of the
HSBC brand, usually the red
hexagon, in conjunction with
another identifier. Examples of this
in the business are first direct
(hexagon), SABB (hexagon) and
Bank of Bermuda (hexagon).
This scheme should not be used
unless there is a very strong
business based case.
Proposals to use a scheme such
as this must be referred to
GHQ GMQ and will only be
approved in very exceptional
circumstances.
Sub-Brands
Using the HSBC brand against
some market segments requires
an identity that signals a different
service level or change in the
proposition that means a different
stance for the HSBC brand. In
these circumstances the core
values of the HSBC brand and its
strategy remain intact and clearly
manifest. It is what is added to the
overall HSBC brand positioning
that comes through the sub-brand
modifier.
Sub-Brands will always use the full
HSBC brand identity and conform
to its guidelines and have the
Sub-Brand title added, for example
HSBC Amanah.
Ownership of Surrogate Brands
and Sub-Brands
If you intend to register any
surrogate brands and sub-brands
(which GHQ GMQ has approved)
as trade marks, please note that
these trade marks should be
registered in the name of HSBC
Holdings plc.
Brand management
2.01 Introduction
2.02 Brand Schemes
Separate Brands
Endorsed Brands
2.03 Surrogate Brands
Sub-Brands
2.04 Product Descriptors
HSBC+hexagon in text
Third Party Agents
Testimonials/Endorsement
2.05 Co-branding
HSBC Brand Basic ElementsGroup Marketing - June 2006
Product Descriptors
This final category of labelling uses
a simple form of description with
the HSBC brand and identity to
give a clear indication of which
element of HSBC a customer or
member of staff is dealing with.
This is very commonly used
across many business lines to help
guide and simplify the
customer/staff member’s
interaction with us.
There are many examples and
these include things such as
HSBC Mortgage Services, HSBC
Asset Management, HSBC Private
Banking, HSBC Stockbrokers,
HSBC Card Services, HSBC
Vehicle Finance.
Notification of variants or new
descriptors must be
communicated to GHQ GMQ.
The essential rule is that they
must be highly descriptive of the
activity and must not be difficult or
ambiguous to interpret.
Use of ‘HSBC + hexagon
symbol’ in text
The use or depiction of the
hexagon symbol in text is not
allowed. The letters ‘HSBC’ may
be used without the hexagon
symbol as a descriptor.
Use of the HSBC brand for Third
Party Agents
On the related issue of the
appointment of third party agents,
the use of the HSBC brand in any
way (on business cards, marketing
or promotional material etc.)
should not be allowed without
prior GHQ GMQ approval. This is
to prevent any confusion or
potential liability if unauthorised
parties pass themselves off as part
of, or endorsed by, the HSBC
Group.
The Group brand (HSBC +
hexagon symbol) may only be
used when the full legal name is
clearly displayed, and only with the
specific approval on a case-by-case
basis of GHQ COM, who will not
consider requests that have not
been previously been vetted by
the local LGA and COM. GHQ
GMQ should be advised of all
existing arrangements and new
ones require approval. Further
guidance can be found in the
Group Marketing FIM.
Trademark Licences
Except where agreed otherwise
by GHQ GMQ, a third party who
has been given approval to use the
HSBC Corporate Signatures should
enter into a trade mark licence
agreement.
Trade mark licences can be
prepared by Group Legal
Department once GHQ GMQ
approval has been obtained and
the relevant information
concerning the licence is provided
to Group Legal.
Testimonials/Endorsement
Testimonials should be granted on
a case-by-case basis. Each should
be referred to the appropriate
authority in any local business unit
and GHQ GMQ informed.
Issues such as reputational risk
and business benefit to HSBC
must be considered carefully.
2.04 brand management
Brand management
2.01 Introduction
2.02 Brand Schemes
Separate Brands
Endorsed Brands
2.03 Surrogate Brands
Sub-Brands
2.04 Product Descriptors
HSBC+hexagon in text
Third Party Agents
Testimonials/Endorsement
2.05 Co-branding
HSBC Brand Basic ElementsGroup Marketing - June 2006
Co-branding
‘Co-branding’ is defined as any
circumstances where the HSBC
appear with any other brand,
including joint promotions,
advertising, marketing materials
and sponsorship.
All co-branding opportunities are
reviewed individually and should
be agreed with local legal
departments, marketing/public
affairs departments before sending
to GHQ GMQ for approval.
Co-branding publications and
literature
In the majority of cases the third
party branding should be placed
either on the back cover or the
inside front cover.
In exceptional circumstances, and
with prior approval from GHQ
GMQ, the third party brand can
appear on the front cover. In this
situation the other brand should
be less prominent than the
HSBC brand and placed as far
away from it as possible.
2.05 brand management
How fit isyour bankbalance?
Introduction
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Contents
hsbc.co.ukIssued by (legal entity name)We are a principal member of the HSBC Group,
one of the world’s largest banking and financial
services organisations with around xxxx offices in xx
countries and territories.
© HSBC Holdings plcHSBC Holdings plc8 Canada SquareLondon E14 5HQ.
00000-0 MCP xxxxx 00/00 Printed by xxxxxxxxxxxxxxxxxxxxxx.
©HSBC Bank plc 2006. All Rights Reserved. xx/xx
Brand management
2.01 Introduction
2.02 Brand Schemes
Separate Brands
Endorsed Brands
2.03 Surrogate Brands
Sub-Brands
2.04 Product Descriptors
HSBC+hexagon in text
Third Party Agents
Testimonials/Endorsement
2.05 Co-branding
HSBC Brand Basic ElementsGroup Marketing - June 2006
The marketing strapline is added
to the HSBC corporate signature
(see 3.02) to form the HSBC
corporate signature with strapline.
The relationship of the elements is
fixed. The strapline must never be
used on its own.
The HSBC corporate signature
with strapline is used to brand all
marketing material unless there is
a legal reason precluding its use
(eg HSBC Insurance) - in these
circumstances the corporate
signature should be used without
the strapline
Language variations
Approved local language versions
of the corporate signature with
strapline are available from
GHQ GMQ.
For language versions where the
strapline is longer than the
corporate signature two versions
are available:
• the centred version is the
primary mark
• the right aligned version is
used for advertising, marketing
materials and posters (please
refer to the appropriate design
guidelines).
3.01 corporate signature with strapline
minimum size 40mm
minimum size 40mm
minimum size 40mm
corporate signature with English strapline
corporate signature with long strapline - centred
corporate signature with long strapline - right aligned
The design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
The corporate signature is the
major visual element of the brand
identity and comprises the letters
HSBC and the hexagon symbol in
a fixed relationship.
• The horizontal corporate
signature is the primary and
preferred mark and should be
used for the majority of
applications
• The centred corporate signature
may only be used in limited
circumstances where the
horizontal width available
precludes the use of the
horizontal mark, and only then
with prior written approval of
GHQ GMQ.
Usage
The corporate signature is used tobrand all corporate stationeryitems and it should be used inmarketing material for businesseswhich are precluded from usingthe marketing strapline, forexample when the legal entitybeing advertised is not a bank (egHSBC Insurance).
3.02 corporate signature
horizontal corporate signature
centred corporate signature minimum reproduction sizes
29mm
18mm
The design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
horizontal corporate signature centred corporate signature
corporate signature with English strapline
corporate signature with long strapline
x x
x x
x x
x x
xx
x
xx
xx
x
xx
x
x
3.03 protected area
To enable the corporate signatures
to appear prominently without
interference, a minimum exclusion
area has been established which is
to be left clear of other graphic
elements or text.
The protected area is equal to the
height of the hexagon symbol or
HSBC lettering and is indicated by
the dotted border shown. The
clearance area should be increased
wherever possible.
The protected area must not be
used as a rectangle to frame the
corporate signatures.
The design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
3.04 the hexagon symbol
The hexagon is the main visual
element of the HSBC brand
identity.
The geometric structure consists
of four red triangles and two white
triangles.
Use of the hexagon must be
carefully controlled. There are strict
rules regarding its use.
In the overwhelming majority of
applications the hexagon should
appear in HSBC red and white
Only in exceptional circumstances
and with prior approval of
GHQ GMQ may the hexagon be
used without the ’HSBC’ logotype.
Graphic construction
The hexagon symbol
The design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
Univers is the primary font for
HSBC marketing material, the
approved weights are illustrated.
Univers semi-bold is a font unique
to HSBC which is available from
GHQ GMQ.
Monotype Times New Roman is
the secondary corporate typeface
and is used for stationery, and as a
support to Univers.
For reference all of the approved
HSBC corporate typefaces are
illustrated. No other typefaces or
weights can be used without the
prior approval of GHQ GMQ.
Please note
There are many versions of
Times available - it is essential to
use the correct cut of the font:
Monotype Times New Roman
(reference 1046).
3.05 corporate typefaces
Univers regular italic 56
ABCDEFGHIJKLMNabcdefghijklmnUnivers bold 65
ABCDEFGHIJKLMN
abcdefghijklmn
Univers bold italic 66
ABCDEFGHIJKLMN
abcdefghijklmn
Times New Roman bold
ABCDEFGHIJKLMNabcdefghijklmnTimes New Roman bold italic
ABCDEFGHIJKLMNabcdefghijklmn
Univers semi-bold (unique to HSBC)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Univers light 45
ABCDEFGHIJKLMNabcdefghijklmnUnivers light italic 46
ABCDEFGHIJKLMNabcdefghijklmnUnivers regular 55
ABCDEFGHIJKLMNabcdefghijklmn
Times New Roman
ABCDEFGHIJKLMNabcdefghijklmnTimes New Roman Italic
ABCDEFGHIJKLMNabcdefghijklmn
The design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
3.06 corporate colours
The HSBC Group’s corporate
colours are HSBC red, black, white
and HSBC grey.
Colour reproduction
HSBC colours may be reproduced
using specially mixed colours or
may be simulated using the four
colour halftone process (see
breakdown charts).
HSBC red
HSBC red can be achieved using
PANTONE® 1795 red.
Four colour halftone reproduction
can achieve an acceptable match
to HSBC red (see breakdown
charts).
HSBC grey
HSBC grey is the Group’s
secondary corporate colour and
can be achieved using
PANTONE® 423 grey.
For halftone reproduction a 44%
tint of black can achieve an
acceptable match to HSBC grey.
HSBC Red Black White HSBC Grey
PANTONE® matching system (PMS) equivalent
PMS1795c Black White PMS 423c
Four colour halftone formula
Cyan 0%
Magenta 94%
Yellow 100%
Black 0% Black 100% Black 44%
HSBC corporate coloursThe design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
White background colour version:black logotype, HSBC red hexagon symbol and strapline
Preferred light background colour version:black logotype, HSBC red hexagon symbol and strapline(the interior of the hexagon is white)
Preferred dark background colur version:white logotype, HSBC red hexagon symbol and strapline(the interior of the hexagon is white)
Alternative light background colour version (where the strapline would be difficult to read in red):- black logotype and strapline, HSBC red hexagon symbol (the interior of the hexagon is white)
Alternative dark background colour version (where the strapline would be difficult to read in red):- white logotype and strapline, HSBC red hexagon symbol (the interior of the hexagon is white)
Preferred colour versions
Wherever possible HSBC
corporate signatures should be
reproduce in black and HSBC red
on white or very light background
colours.
The interior of the hexagon symbol
must be white.
On dark backgrounds the HSBC
logotype reverses white out of the
background colour.
Alternative colour versions
In exceptional circumstances
where the red strapline would be
difficult to read against a
background, the appropriate
alternative (black on a light colour
or white out of a dark colour)
should be used.
Backgrounds
The corporate signature must
always be clearly visible. The
background should not be
distracting and must always
provide sufficient contrast for the
brand to be clearly read.
The same reproduction colours
apply when using the corporate
signature without the strapline.
3.07 colour reproduction of the corporate signature
The design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
Where possible, single colour
printing should be black on a white
or very light background.
Dark backgrounds
The preferred background colours
for reversed corporate signature
are white out of black, HSBC grey
or HSBC red.
When non corporate colour
backgrounds are used the
corporate signature must be
clearly visible. The background
should not be distracting and must
always provide sufficient contrast
for the brand to be clearly read.
The same reproduction colours
apply when using the corporate
signature without the strapline.
3.08 monochrome reproduction of the corporate signature
White background monochrome version:all elements black
Light background monochrome version:all elements black
Dark background monochrome version:all elements white
HSBC grey background version:all elements white
HSBC red background version:all elements white
The design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
3.09 Using reproduction artwork
Only authorised reproduction
artwork is to be used, issued by
GMQ GHQ or HHO GPA.
PDF specifications
An A4 pdf specification sheet is
available for each corporate
signature which provides basic
information about colour
reproduction and minimum size.
Artwork files
Each signature is supplied as an
individual digital Adobe Illustrator
eps file.
Included on each artwork file in
addition to the signature are guide
marks to assist in correct
implementation:
• corner marks indicate the
extent of the protected area
• the measure bar is used to
accurately specify the size
• file name
Care must be taken to ensure that
the guide marks are not
reproduced.
Size
In most cases digital artwork is
supplied at 100mm overall width
for ease of scaling.
Artwork integrity
The corporate signature typeface
is unique to HSBC, never attempt
to recreate it. The corporate
signatures must always be
reproduced from original digital
artwork supplied by GMQ GHQ.
Standard colour reproduction• the letters ‘HSBC’ are black.
• the hexagon symbol and thestrapline are HSBC red (PMS1795 or CMYK: 94%, magenta,100% yellow)
• the interior of the hexagon is white
Mono version• all elements are black
• the interior of the hexagon is white
For colour guidance please referto the basic elements guide.
Guide marks:The corner marks indicate theextent of the minimum exclusionarea. The measure bar is used tospecify the size. Care must betaken to ensure that the guidemarks are not reproduced. Theguide marks must not be used asa rectangle to frame the corporatesignature.
SizeDigital artwork is supplied at100mm overall width.
• The minimum reproduction size is 40mm wide
Artwork integrityThe corporate signature typefaceis unique to HSBC, never attemptto recreate it. The corporatesignatures must always bereproduced from original digitalartwork supplied by GroupMarketing, HSBC Holdings plc
Group Marketing - April 2006
Art : HSBC_WLB(Eng)
Art : HSBC_WLB(Eng)_mono
HSBC corporate signatures
reproduction artwork for print
Any queries regarding artwork should be addressed to :Group Brand Identity Group Marketing Tel: +44(0) 207 10473/18528e-mail: [email protected] or [email protected]
Artwork : HSBC_WLB(Eng)HSBC corporate signature with strapline
PDF specification sheet
The design elements
3.01 Corporate signaturewith strapline
3.02 Corporate signature
3.03 Protected area
3.04 The hexagon symbol
3.05 Corporate typefaces
3.06 Corporate colours
3.07 Colour reproduction ofthe corporate signature
3.08 Monochromereproduction of thecorporate signature
3.09 Using reproductionartwork
HSBC Brand Basic ElementsGroup Marketing - June 2006
4.01 clearance and approvals
Corporate identity policy and
applications
Group Head Office, Group
Marketing (GHQ GMQ).
For further information please refer
to the Group Marketing Functional
Instruction manual and the Group
Standards manual.
Company names
Group Head Office, Group
Marketing (GHQ GMQ), and
Group Head Office, Legal (GHQ
LGA).
Reproduction materials
Group Head Office, Group
Marketing (GHQ GMQ).
Marketing, promotional and
sponsorship material and
merchandising
All marketing, promotional &
sponsorship materials and
merchandising must be cleared by
GHQ GMQ prior to production.
All new corporate image and multi-
company or international product
advertising campaigns and all
television advertising campaigns
must be cleared for content and
for brand conformance.
Please consult the relevant office if
you are unclear about the correct
procedure.
Compliance statement
All marketing material must be
vetted by the Group’s compliance
officer or the compliance officer of
the company in question. Standard
local compliance wording should
be added to all literature as
advised.
Copyright
It is important that the Group
member who is responsible for
creating a publication, owns the
copyright in such publication.
Therefore, if any third parties are
involved in developing the
publication, the Group member
must ensure that the ownership of
the copyright is assigned and
vests in that Group member. It is
important to ensure that the
documentation relevant to the
creation of the publication is held
on file.
Permission must be sought from
the Group member holding the
copyright before text or illustrative
material is shared across the
Group. Requests from external
parties to reproduce material from
Group publications must be
referred to the public affairs or
corporate communications
executives of the relevant Group
member.
The name of the publisher should
be stated in all Group publications.
A copyright statement should be
included in the major corporate
and research pieces. The standard
format is:
© HSBC Holdings plc 2006
Approvals
4.01 Clearance and approvals
4.02 Contacts
HSBC Brand Basic ElementsGroup Marketing - June 2006
If you need clarification or
guidance on any item in these
guidelines please do not hesitate
to contact us.
Group Brand Identity
Beverly Richards
Group Brand Graphics
Group Marketing (GHQ GMQ)
Level 32
8 Canada Square
London E14 5HQ.
Tel: +44(0) 20 799 18528
e-mail: [email protected]
Richard Ainsworth
Group Brand Identity
Group Marketing (GHQ GMQ)
Level 32
8 Canada Square
London E14 5HQ.
Tel: +44(0) 20 799 10473
e-mail:
4.02 contacts
Approvals
4.01 Clearance and approvals
4.02 Contacts
HSBC Brand Basic ElementsGroup Marketing - June 2006
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Contents
1 Introduction
2 Brand management
3 The design elements
4 Approvals
HSBC Brand Basic ElementsGroup Marketing - June 2006