hs1-2018-nys stop-dwi found.-00175-(088) stop-dwi ... · priorities lifesavers conference on april...

Reggie Crowley (Columbia) – Chairperson John Sullivan (Erie) - Secretary Leslie Berger – Vice-Chairperson John Winchell (Washington) – Treasurer BOARD OF DIRECTORS: Lloyd Hoskins (Cayuga), Matt Landers (Genesee), Deborah Stitt (Ulster), Craig Cherry (Orange), Chris Marion (Broome)

New York State

STOP-DWI Foundation, Inc.

HS1-2018-NYS STOP-DWI Found.-00175-(088) STOP-DWI Foundation Training and Outreach

Progress Report: October 1, 2017 – March 31, 2018 This Training and Outreach Grant has several components each uniquely designed, with a common objective to touch the lives of a wide variety of people across New York State. During this grant period the Foundation has moved ahead with numerous activities as articulated in the grant proposal.

Sports Venues The sports and entertainment venue partnerships promote the STOP-DWI brand and the Have Plan message at large venues where alcohol is sold. The program continues its interface with sports and other public venues across New York State during this grant cycle. Successful STOP-DWI partnerships were secured with professional and collegiate sports venues. Partnerships include:

New Era Field-Home of the Buffalo Bills KeyBank Center-Home of the Buffalo Sabers and host to 70+ concerts Carrier Dome-Syracuse University Basketball and Football American Hockey League in Binghamton, Rochester and Utica

Each partnership includes season long branding and messaging.

PA Announcements Video Board signage and/or video messages Concession signage Restroom signage Concourse signage STOP-DWI Nights

Team/Venue Social Media Followers Attendance Buffalo Bills (NFL Football-8 Games) 888,607 524,200 Buffalo Sabers (NHL Hockey- thru 37 Games) 502,499 688,069 Syracuse Univ. Carrier Dome (Football Basketball) 444,977 682,481 Binghamton Devils (AHL Hockey-thru 32 Games) 21,049 122,208 Utica Comets (AHL Hockey -thru 32 Games) 32,573 125,344 Rochester Americans (AHL Hockey) (thru 32 Games) 52,161 162,976 Total: 1,941,866 2,305,278


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NEW ERA FIELD & KEYBANK CENTER Home of the Buffalo Bills Home of the Buffalo Sabers and host to 70+ concerts


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Carrier Dome Home of Syracuse University Basketball and Football


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American Hockey League Binghamton, Rochester and Utica


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Alliance Sport Marketing

To enhance the sports venue partnerships, STOP-DWI NY engaged in a contract with Alliance Sport Marketing. This marketing campaign includes the following for 6 sports venues:

Branded event display

Branded table cloth

Pledge cards

Branded entry box

Interactive element to engage fans with the message (i.e. fatal vision goggles, driving simulator, selfie station)

The following events were coordinated with local STOP-DWI programs during this reporting period: October 28, 2017 in conjunction with Halloween-Binghamton Devils AHL Hockey November 22, 2017 in conjunction with Thanksgiving-Utica Comets AHL Hockey January 5, 2017-Rochester Americans AHL Hockey March 3, 2018- in conjunction with St Patrick’s Day-Syracuse Basketball Further, a legendary sports athlete will be involved in a promotion activated with the sports venues. The campaign includes all aspects of the promotion, including securing a celebrity, promoting a sober driving pledge campaign at the venues for an opportunity to meet the athlete and activation of the appearance for the day the athlete visits the lucky fan and guest selected in the pledge campaign.


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Digital Imagery & Visualization Connecting law enforcement efforts with public awareness efforts is an essential premise of the General Deterrence Model and key to accomplishing the mission of the Foundation. It is imperative that consistent, relevant, and accurate educational efforts linking enforcement and prevention are made to keep citizens informed of the real life dangers of impaired driving. Creating powerful visual content that informs, engages and inspires audiences by using visual and data storytelling to make complex ideas simple is an effective method of public awareness. The Foundation has contracted with Column Five Media to develop and roll out awareness-Driving Info graphics, a Social Campaign consisting of 20 pieces of micro content optimized for social 3 Brochure Designs, one Motion Graphic that is 60 seconds in length with content distribution for additional visibility and media coverage. The beginning stages of this contract have yielded a series of “I’m Good” videos. This video is cartoon style and depicts scenarios where you would not think you were good (without assistance) with a message of ‘why would you think you are good to drive when impaired’. The illustrations and colors make our materials stand out to a younger audience. The video was also broken down into smaller segments that are used for social media advertising. The videos can be viewed at: https://www.youtube.com/user/NYSSTOPDWI

A portion of this project was a paid media campaign designed to drive traffic to www.stopdwi.org, target a broader and skewed slightly younger audience ages 18-45 and living in New York State. Further, we had a goal of increasing downloads of our “Have a Plan” app. The campaign highlights include:

54,923 impressions 1,087 link clicks $0.47 cost per click 51 post reactions, 17 shares and 4 comments 118 app downloads in 1 month (41% increase from the last social campaign)

https://www.youtube.com/user/NYSSTOPDWI

http://www.stopdwi.org/


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The video with the highest performing ad of the three videos, sparking the most comments and reactions and link clicks was the “At the Bar” video. It was resonated best with a younger mail audience. Those men, 18-24 made up 33% of the link clicks to the ad.

National Conference Attendance The Board will sponsor John Winchell, Washington County STOP-DWI and NYS Highway Symposium planning committee member to attend the National Conference on Highway Safety Priorities Lifesavers conference on April 22-24 in San Antonio, Texas. This conference offers more than 80 workshops on the hot topics, latest trends and cutting edge programs from experts, practitioners and national leaders in traffic safety. This opportunity will enhance what STOP-DWI NY has to offer during the planning of the 2018 NYS Highway Symposium. The Board will also sponsor Suzanne Cirencione, Ontario County STOP-DWI and NYS Highway Symposium planning committee member to attend the Governors Highway Safety Association Annual Meeting on August 25-29 in Atlanta, Georgia. The meeting is collaboration among a number of professional disciplines across the public and private sector. General sessions will address how states can work with the public health community, the federal government, and


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industry partners to advance traffic safety. This opportunity also will enhance what STOP-DWI NY has to offer during the planning of the 2018 NYS Highway Symposium.

Traveling Exhibits The Lewis Henry Morgan Institute’s One Second Exhibit Series explores the stories of crash victims across New York State. These forensic-style exhibits focus on high-risk factors such as: the combination of driving and alcohol and/or drug use, excessive speed, and distractions, such as phone use and texting while driving. In addition, the importance of seat belt use is underscored in cases where a lack of seat belt use greatly increased the severity of a victim’s injuries or contributed to a victim’s death. Several exhibits have been developed and are on display across New York State (http://stopdwi.org/resources-travelingexhibits). During this grant cycle the Foundation has reformatted the exhibit panels into a ‘pop-up’ style that will be lighter to transport and easier to assemble. Our top three most requested exhibits have been reformatted at this point (Athletes and Illicit Drug). We also purchased hard body cases on wheels to make it easier to transport the exhibits.

http://stopdwi.org/resources-travelingexhibits


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Trainings All training efforts are developed to enhance cooperation, communication and coordination among STOP-DWI Programs, our partners and communities together with increasing public awareness of New York State STOP-DWI efforts. This year’s training schedule includes “High in Plain Sight” presented by “Tall Cop” Jermaine Galloway, “Winning Interdiction-Conducting the Complete Traffic Stop” presented by Sheriff Mike Lewis and “Recognizing Impaired Persons” presented by Gary Bulinski. All sessions are free of charge and are designed to help police, prosecution, education, prevention, probation and treatment professionals to prevent impaired driving. “High in Plain Sight” training is a comprehensive one day course on the latest alcohol and drug use trends. The presentation covers alcohol and drug clothing, alcoholic energy drinks, alcopops, alcohol and drug concealment methods and containers, drug paraphernalia, drug related music and groups, logos, stickers, new technology, youth party tendencies, party games, non-traditional alcoholic beverages, social networking sites, synthetic drugs, OTC drugs, inhalants, concentrates, E-cigarettes, and popular party drugs. Location of Confirmed Trainings (High in Plain Sight): March 14, 2018 -Carmel, NY (Putnam County) (90 people attended) Sept. 19, 2018 -Cortland, NY (Cortland County) Sept. 20, 2018 -Hudson, NY (Columbia County) Sept. 21, 2018 -Rochester, NY (Monroe County) TBD-Albany, NY TBD-Western NY location The Recognizing Impaired Persons half day course teaches attendees the signs and symptoms of probable alcohol misuse, and the signs and symptoms of probable drug use. This four hour course provides attendees with the basic knowledge and skills needed to identify, document, and communicate their observations of persons who appear to be impaired. This course covers the physical, behavioral, speech, and performance indicators associated with probable alcohol misuse and/or drug use. In addition, attendees learn the most commonly abused drug categories, current trends, and common methods of use. Location of Confirmed Trainings: Sept. 24, 2018 -Paul Smiths, NY (Franklin County) Sept. 25, 2018 -Utica, NY (Oneida County) Sept. 26, 2018 -Pamona, NY (Rockland County) Sept. 27, 2018 -Mineola, NY (Nassau County)


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Winning Interdiction-Conducting the Complete Traffic Stop-This intense one-day course is designed for veterans and newcomers alike. It focuses on the relationship between traffic enforcement, impaired driving enforcement and criminal enforcement. Specific techniques are covered to assist officers in detecting criminal activity during DWI enforcement and other traffic-related activities. Students will receive extensive instruction in roadside interviews and hidden compartments to include those vehicles equipped with aftermarket installed false compartments Location of Confirmed Trainings: May 21, 2018 -Binghamton, NY (Broome County) June 5, 2018 -Bloomington, NY (Ulster County) June 26, 2018 -Plattsburg, NY (Clinton County) Sept. 19, 2018 -Cambria, NY (Niagara County)

STOP-DWI Mobile App Target Demographic – age 18 – 34

We will continue maintenance and updates to the “Have a Plan” mobile app during this grant cycle. The county initiatives and transit service links will continue to be upgraded along with the facts and myths section. Educational materials continue to be developed and distributed to promote the app. Our partnerships and activities through our GTSC grants also enhance our ability to further advertise the app. We currently have 12,334 downloads statewide.

hs1-2018-nys stop-dwi found.-00175-(088) stop-dwi ... · priorities lifesavers conference on april...

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