Case Study: Using Social Media in the Medical Industry Cathy Henesey, SPHRManager, Career ServicesChildren’s Medical Center of Dallas

The Unconference Format“An unconference is a facilitated, participant-driven

conference centered on a theme or purpose. The term "unconference" has been applied, or self-applied, to a wide range of gatherings that try to avoid one or more aspects of a conventional conference, such as high fees and sponsored presentations” Wikipedia

Rules of an unconference• No powerpoint…..I will do a little• Very interactive with audience – challenge me on

decisions• Can take on its own life based on audience

SWOT Analysis (March 2010)Strengths

• Excellent Brand/Well known hospital

• Productive recruiting team using good traditional sources

• Good usage of Associates to do the back end of hiring so recruiters are free to recruit.

• Commitment to $$ for sourcing

Opportunities• Increase passive recruiting –

eliminate agency fees at all levels and introduce different sourcing tools for recruiters

• Evaluate process flow and eliminate waste

Weaknesses• High volumes of candidates• Outdated Process Maps and little

documentation on processes• Lots of “rework” throughout

process due to mistakes• No passive recruiting methods

other than attending conferences

Threats• Time for recruiters to incorporate

new changes and adapt to change (can’t change too many things at once)

• General resistance to change added need to get buy-in

Why Social Media?

……………Because everyone is doing it • 500 MILLION people have FACEBOOK accounts

– 175 Million log in everyday! Can Monster say this?

• 190 Million visitors a month to TWITTER– 75 Million tweets a day! Can Careerbuilder say this?

• 75 Million users (passive candidates) on Linkedin.com– 179,402 Nurses as of today’s search – Can

Allhealthcarejobs.com say this?

• 725,000 users on Foursquare (geolocation app)– Exponential growth every week – Can your ATS say this?– Some analysts saw it could take over Facebook and Twitter one

day

My experiences with each site• Hootsuite• Linkedin.com• Facebook• Twitter• Foursquare

Future EndeavorsIs our site MOBI ready?

What about BOBBY ready?

Questions?.....................Connect to ME!• What are you experiencing?• What works for you? • What didn’t work for you?

CONTACT ME: Let’s continue to share ideasCathy HeneseyFollow me on Twitter @cathyheneseyFriend me on Facebook.com/cathy.heneseyAdd me on Foursquare – Cathy HeneseyConnect with me: www.linkedin.com/in/cathyheneseyMobile: 214-725-0710Email: cathy.henesey@childrens.comWork office: 214-456-8261

Find this presentation on my slideshare under my Linkedin.com profile