hrsocial at 1-800 flowers
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Social apps like Facebook have transformed the way we connect, share and engage in our personal lives - but what if we could use a similar approach at work? Would bringing a social, collaborative approach to performance management help people be more productive and engaged? Hear first hand from 1-800 Flowers how they leverage social technologies to engage, motivate, and align their people and help them work better, together.TRANSCRIPT
HRSocial @
Cristal FelicianoHuman Resources Generalist
1-800 Flowers
August 16, 2012
HRsocial
Why
• Communication, receipt and perception of information has changed as a result of social media
• Expectations of customers have changed
• Interactions are more social
• The HRsocial initiative goals:
o Build a 18F social community
o Enhance meaningful transparency
o Promote real time collaboration and connection
o Focus on being metric/performance driven
o Engage your audience
“Companies that embrace social as a way of business will be successful in the long run.”
- Daniel Debow, co-founder and CEO of Rypple
HRsocial
Brainstorm Board
HRsocial
How
HRsocial
• Rypple• Linkedin
• Facebook• Branchout
• Social Interviews• FreshFlix
Google+
Cultural Change
HRsocial
Social Recruitment
Using Social Media to Recruit Top Talent
• Not only posting job descriptions on social media sites
• Leveraging HR and Hiring Managers social networks
• Social Networking Referral Program
HRsocial
Social Communication
How do we engage candidates and new employees?
FreshFlix • Self-running and high-impact
presentations/videos hosted by social sites (Google+, YouTube, etc.)
• Accessible through PC, iPad or Smartphone
• Prepare for your Interview Freshflix for candidates
• Welcome to the 18Family Freshflix for new hires
Creating a social portal through Google+ to communicate HR and benefits information
Branded - Smile-link
A platform to house FreshFlix
External site for new hires
Internal site for employees
HRsocial
Social Information Network
Collaborate
Communicate
Connect
Gmail: Keep and find everything; Contextually connect with people
Docs: Co-create and share
Calendar: Share calendars and schedules
Sites: Create external & internal sites
Talk: Connect via video chat, instant messaging, click to call
Groups: Create teams through circles
Video: Communicate engaging messages via video
GA+: Access to Google’s 30+ apps
HRsocial
Social Performance Management
• Allows management to set and track
• Managers can provide ongoing and consistent feedback and guidance
HRsocial
Social Performance Management
Rypple = “People-Centric System”
o Promotes a continual dialogue across an organization
o Easy to use and engaging
o Highly collaborative
• Goals, key results and actions should be understood and agreed on by the team
o Feedback, coaching and recognition
• Should be open to everyone
Social Challenges to Overcome
• Designate champions
o Who will promote and encourage the use of these tools
• Provide structured & unstructured training
o Everyone learns differently
• Create short videos with main character(s)
o Engage audience; Easy recognition of topic through character
• Clearly articulate social media guidelines
o Best practices for using these tools
• We all love convenience
o Accessible anytime from anywhere
• Generational differences
o Learning curve for those who did not grow up with social media/networking tools
• Resistance to cultural change
o Anticipated reaction to any change
• Distrust of social media tools
o Some may not feel comfortable using tools; May not understand the purpose of the tools
• Privacy and Security Concerns
• Recruit early adopters
o Select those who adopt new technologies to start community-building
HRsocial
HRsocial
Thank You
HRsocial
It will be a great opportunity for you to:
• Network and exchange ideas with 50,000 + peers and experts
• Learn what is really means to be a social enterprise featuring executives from Mozilla, Living Social, Salesforce.com, Facebook, 1-800 Flowers and more
• Engage in deep-dive learning via specialized, interactive sessions
Special Rypple Pricing
Promo Code: MKDRYPPLE
Join us at DF12 to create your Social Enterprise! www.dreamforce.com
Reserve Your Spot Dreamforce 2012!September 18-21 Moscone Center & Downtown Campus