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    Perception and personalityin organisationsChapter 3

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    Chapter learning objectives

    1. Outline the perceptual process.

    2. Explain how we perceive ourselves and

    others through social identity.

    3. Discuss the accuracy of stereotypes.

    4. Describe the attribution process and two

    attribution errors.

    5. Identify the Big Five personality

    dimensions.

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    Chapter learning objectives

    6. Discuss the psychological dimensions

    identified by Jung and measured in the Myers-

    Briggs Type Indicator.

    7. Diagram the self-fulfilling prophecy process.

    8. Discuss three types of diversity initiatives.

    5. Explain how the Johari Window can help

    improve our perceptions.

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    PERCEPTUAL PROCESS MODEL

    Perceptionprocess of receivinginformation from environment and

    making sense of it (organising andinterpreting).

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    Perceptual process model

    1. Environmental stimuli are receivedthrough senses:

    FeelingFeeling HearingHearing

    SeeingSeeing

    SmellingSmelling

    TastingTasting

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    Perceptual process model

    2.Received stimuli selected in or screened

    out

    3.Selected stimuli are organised andinterpreted

    4.Interpreted information becomes beliefs,

    which influences behaviour

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    Selective attentionSelective attention

    Emotions andEmotions and

    behaviourbehaviour

    Organisation andOrganisation and

    interpretationinterpretation

    Perceptual process model

    Environmental stimuliEnvironmental stimuli

    Feeling Hearing Seeing Smelling TastingFeeling Hearing Seeing Smelling Tasting

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    SELECTIVE ATTENTION

    Three influences on selective attention

    1.Characteristics of the object

    large size brightly coloured (intensity)

    in motion

    - repetitive

    unique (novelty)

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    SELECTIVE ATTENTION

    2. Perceptual context

    objects/people stand out against the

    environment / setting

    Ex. You received a phone call from your

    colleague & you would be aware of her

    English accent if the call was from your

    Brisbane branch BUT not if the call wasfrom London.

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    SELECTIVE ATTENTION

    3.Characteristics of the perceiver

    we recognize and remember information

    consistent with our values and attitudes

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    SELECTIVE ATTENTION

    There are cases when our emotions screen

    out large blocks of information that threaten

    our beliefs and values, self-esteem -

    perceptual defence affects ourexpectationscondition us to

    expect events (at workplace expectations

    prevent decision makers from seeingopportunities & competitive threats)

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    SELECTIVE ATTENTION

    One way to minimize selective attention is by

    engaging inSplatter vision scanningeverything & focusing on nothing,

    taking everything in as a whole while:

    focusing on nothing

    expect the unexpected

    reduces chance of screening out potentially

    important information

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    Perceptual Organisation &

    Interpretation

    1.Perceptual grouping principles -involves organizing information intogeneral categories and interpreting it.

    Identifying trends

    similarity/proximity (nearness)

    Closure (filling in missing pieces (e.g.assuming who attended meeting while youwere away)

    (helps us make sense of the workplace,but it may inhibit creativity)

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    Perceptual organisation/interpretation

    2.Mental models - consist of the broad worldviews or theories in use that people relyon to guide their perceptions and behaviors

    They create the screens through which peopleselect information.

    They guide perceptions and alert people todeviations from the past.

    They help to make sense of ones

    environment. A disadvantage is that they mayblind people

    from seeing the world in different ways / betterperspectives

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    Social identity

    Social identify theory explains theprocess of personal orself-

    perception and socialperception. The theory proposes that people

    develop their perceptionsthrough personal identity andsocial identity.

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    Social identity

    Personal identity includes the

    individuals unique characteristics and

    experiences, such as physical

    appearance, personality traits, andspecial talents.

    Social identity refers to a persons

    self-perception as memberships in

    various social groups

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    Social identity theory features

    People adopt degrees of personal and

    social identity depending on the situation We identify ourselves with several groups

    and are motivated to create and present a

    positive self-image

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    Social identity

    How we perceive others through social identity

    Comparative processcompare characteristics

    of our groups with other groups

    Homogenising processwe perceive that

    everyone in a group has similarcharacteristics

    Contrasting processwe often distinguish our

    social identity groups with others by forming lesspositive images of others

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    3 ERRORS IN THE PERCEPTUAL

    PROCESS

    Stereotyping

    Attribution

    Self-fulfilling prophecy can distort

    reality

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    Professors areabsent-minded

    Our instructoris a professor

    Our instructor is

    absent-minded

    The stereotyping process

    Assign categorys traitsAssign categorys traits

    to theto the personperson

    Assign person to categoryAssign person to category

    based on observable infobased on observable info

    Develop categoriesDevelop categories

    andand assign traitsassign traits

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    1.STEREOTYPING

    It is the process of assigning traits topeople based upon their membership in asocial category

    Holding beliefs about people that places them incategories lessening chances of interaction anddiminishing potential for recognizing andaccepting differences.

    Stereotypes affect what a person thinks and

    believes about others, as well as how she or hebehaves toward them.

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    How accurate are stereotypes?

    Some accuracy, but also distortion

    and error

    traits dont describe everyone in thegroup

    we screen out inconsistent /

    contradictory information

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    How accurate are stereotypes?

    Stereotypes are less accurate when

    we have little interaction with people in that

    group

    we experience conflict with members of that

    group

    Stereotypes enhance our own social identity

    (We rely less on stereotypes as we get to knowpeople better from personal experience)

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    Ethical problems of stereotyping

    Prejudiceunfounded negative emotionstowards people belonging to a particular

    stereotyped group

    limits employment for qualified people Stereotyping contributes to sexual

    harassment

    Harassers tend to stereotype the (female)victim as subservient or powerless

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    2.Attribution Theory

    The attribution process involves deciding

    whether an observed behavior or event is

    largely caused by internal or external factors

    Internal attribution

    perception that outcomes are due to

    motivation/ability rather than situation or fate

    External attribution

    perception that outcomes are due to situation or

    fate rather than the person

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    3 Rules of attribution

    Distinctiveness refers to whether anindividual displays different behavioursin different situations

    Ex: Is the employee who arrives late todayalso the source of complaints fromcolleagues for being lazy? (what we wantto know is whether this beh.is unusual ornot, unusual (beh = external attribution)unique (beh = internal attribution)

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    3 Rules of attribution

    behaviour is Consensus if everyone who isfaced with a similar situation responds in the

    same way.

    Ex. Our tardy employees beh. would meet this

    criterion if all the employees who took the same

    route to work were also late. (attribution

    perspective if consensus is HIGH = external

    attribution to employees tardiness / consensus

    is LOW = internal attribution other employees

    took the same route BUT was not late)

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    3 Rules of attribution

    Consistency in a persons action

    the more consistent the behaviour themore the observer is inclined to attribute itto internal causes

    HIGH consistency = Internal attribution

    LOW consistency = External attribution

    Ex. When one perform their task the sameway as they perform other task given tothem by their managers.

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    3. SELF-FULFILLING PROPHECY

    It occurs when our expectations aboutanother person cause that person to act

    in a way that is consistent with those

    expectations There are four steps in the self-

    fulfilling prophecy process:

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    4 steps in the self-fulfilling prophecy

    process

    1. Expectations formed

    e.g. supervisor develops expectations about employeesfuture behaviour

    2. Expectations affect behaviour towards employee

    high-expectancy employees receive:

    more emotional support through non-verbal cues (e.g.more smiling and eye contact);

    more frequent/valuable feedback/reinforcement;

    more challenging goals and better training; more opportunities to demonstrate their performance

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    4 steps in the self-fulfilling prophecy

    process

    3. Effects on employee

    better training/practice results in more skillslearned

    emotional support and feedback results instronger self-efficacyleads to higher motivation

    4. Employee behaviour and performance

    Better motivation/skills leads to high

    performance High performance reinforces the original

    perception

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    Dealing with self-fulfilling prophecy

    Awareness training leaders learn effects of negative perceptions

    Problemlimited effect because leaders

    have difficulty maintaining positive

    expectations of people who dont perform well

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    Dealing with self-fulfilling prophecy

    Emerging three-prong strategy (toharness self-fulfilling prophecy effect)

    1. Learning orientationleaders need to

    appreciate employee learning, not justaccomplishing tasks

    2. Appropriate leadership styleleaders adjusttheir style to different employees

    3. Increase employee self-efficacybehaviouralmodelling, opportunities to practisesuccessfully

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    4 Other perceptual errors

    1. Primacy Effect

    It relates to the saying that first

    impressions are lasting impressions. It is our tendency to quickly form an opinion

    of people based on the first information we

    receive about them

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    4 Other perceptual errors

    2. Recency Effect It occurs when the most recent information

    dominates our perception of others It is found in performance appraisals, for

    which supervisors must recall every

    employees performance over the previous

    year.

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    4 Other perceptual errors

    3.Halo Effect one trait forms a general impression

    Becomes the basis for judgments about othertraits

    Often occurs to fill in missing information and

    when the perceiver is not motivated to

    observe Problem in performance appraisalspositive

    halo employee rated high on all dimensions

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    4 Other perceptual errors

    5. Projection believing other people are similar to you

    D

    efence mech

    anism to protect our self-esteem

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    ImprovingImproving

    perceptualperceptual

    accuracyaccuracy

    DiversityDiversity

    initiativesinitiatives

    EmpathiseEmpathise

    with otherswith others

    PostponePostponeimpressionimpression

    formationformation

    KnowKnow

    yourselfyourself

    CompareCompareperceptionsperceptions

    with otherswith others

    Improving perceptual accuracy

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    IMPROVING PERCEPTIONS

    (5 ways)

    1. Diversity initiativesa. Recruit people with diverse backgrounds

    build long-term relationships with minorities

    b. Provide reasonable accommodation accommodate workfamily balance

    support non-traditional breaks for religious reasons

    c. Diversity awareness activities

    appreciation of differences in the workplace

    sensitise people about stereotypes and prejudicesBeyond diversity awarenessinteract more with people

    from different backgrounds

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    IMPROVING PERCEPTIONS

    (5 ways)

    2.Empathise with others

    A persons ability to understand the

    feelings, thoughts and situation of others Developing empathy skills

    receive feedback on our interaction with

    others

    work with others in their environment

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    IMPROVING PERCEPTIONS

    (5 ways)

    3. Postpone impression formation

    Avoid first impressions

    It also enables people to engage in adevelopmental learning process that forms

    a better understanding of others

    Actively seek out contrary information

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    IMPROVING PERCEPTIONS

    (5 ways)

    4. Compare perceptions with others

    Get different points of view

    By sharing perceptions, people learndifferent points of viewand potentially

    gain a better understanding of the situation

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    IMPROVING PERCEPTIONS

    (5 ways)

    5. Know yourself(Johari Window)

    Developed by Joseph Luft and Harry

    Ingram (hence the name Johari) Need to be aware of and sensitive to our

    own values, beliefs and prejudices

    Better mutual understanding when othersknow us better

    Helps us understand colleagues, etc.

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    IMPROVING PERCEPTIONS

    (5 ways)

    Objective is to increase size of open

    area:

    a. Disclosure tell others aboutyourself

    b. Feedback receive information from

    others about yourself found in the blindarea

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    IMPROVING PERCEPTIONS

    (5 ways)

    Applying the Johari Window

    a. diversity awarenessinteracting with

    othersb. the 360-degree feedback process

    c. dialoguesharing perceptions

    Cultural and ethical limitations of

    applying Johari Window

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    Known to self Unknown to self

    Knownto others

    Unknownto others

    OpenOpenAreaArea BlindBlind

    AreaArea

    UnknownUnknown

    AreaArea

    HiddenHiddenAreaArea

    Know yourself (Johari Window)

    OpenOpen

    areaarea

    BlindBlind

    areaarea

    HiddenHidden

    areaarea

    UnknownUnknown

    areaarea

    DisclosureDisclosure

    FeedbackFeedback

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    Personality defined

    Relatively stable pattern of behaviours

    and consistent internal states that

    explain a person's behaviouraltendencies.

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    PERSONALITY IN ORGANIZATIONS

    A. Personality and OrganizationalBehavior

    Scholars often explain employee behavior in

    terms of personality traits and companiesregularly administered personality teststo job applicants.

    Recent studies have reported that certain

    personality traits predict certain work-related behaviors, stress reactions, andemotions fairly well under certain conditions.

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    PERSONALITY IN ORGANIZATIONS

    3.Openness to experience refers to theextent to which people are sensitive,flexible, creative and intellectual

    4.Agreeableness includes traits of beingcourteous, good-natured, trusting,cooperative, empathic and caring

    5.Extroversion characterises people whoare outgoing, talkative, sociable andassertive

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    Big Five Personality Dimensions

    Conscientiousness one of the mostvaluable personality dimensions

    Set higher personal goals for themselves

    Higher levels of organisational citizenship

    More adaptive to empowerment

    Tend to provide better customer service(along with agreeableness and emotional

    stability)

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    Outgoing, talkative

    Courteous, empathic

    Caring, dependable

    Poised, secure

    Sensitive, flexible

    Big five personality dimensions

    ExtroversionExtroversion

    AgreeablenessAgreeableness

    ConscientiousnessConscientiousness

    Emotional stabilityEmotional stability

    Openness to experienceOpenness to experience

    Jungs Psychological Types & the

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    Jung s Psychological Types & the

    Myers-Briggs Type Indicator

    Jungs personality theory

    Swiss psychiatrist Carl Jung

    that identifies the way people prefer toperceive their environment as well as

    obtain and process information

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    Courtesy of Thompson Doyle Hennessey & Everest

    Myers-Briggs Type Indicator

    During their retreat in Maine, US,

    employees at Thompson Doyle

    Hennessey & Everest completed theMyers-Briggs Type Indicator and

    learnedhow their personalities can

    help t

    hem understand eac

    hot

    her moreeffectively.

    M B i T I di t

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    Myers-Briggs Type Indicator

    personality test that measures traits in Jungs

    model Extroversion/introversion

    how people prefer to focus their attention

    Sensing/intuition

    collecting information through senses or intuition Thinking/feeling

    processing and evaluating information

    using rational logic or personal values

    Judging/perceiving orient themselves to the outer world

    order and structure or flexibility and spontaneity

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    Myers-Briggs Type Indicator

    MBTI widely used in career

    counselling and self-awareness,

    but probably should not be usedin employment selection

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    OTHER PERSONALITY TRAITS

    1. Locus of control

    2. Self-monitoring

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    OTHER PERSONALITY TRAITS

    1. Locus of control refers to a generalized

    belief about the amount of control people

    have over their own lives.

    Internal locus of control individualswho feel that they are very much in

    charge of their own destiny.

    External locus of control--those who

    think that events in their life are due tofate or luck.

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    Locus of control and self-

    monitoring

    2. Self-monitoring personality sensitivity to situational cues and ability to

    adapt your behaviour to that situation

    High self-monitors: adjust behavior

    quite easily and show little stability inother underlying personality traits;conversationalists, better organizationalleaders, and better in boundary-spanning positions.

    Low self-monitors more likely toreveal their moods and personalcharacteristics.