Accelerate innovation in yourdata-driven organization by harnessing Big Data analytics

Eric Rousseau

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Transformto a hybrid

infrastructure

Enableworkplace

productivity

Protectyour digitalenterprise

Empower the data-driven organizationHarness 100% of your data types, regardless of source or scale to drive superior business outcomes.

Data is changing the game in the idea economy

The world’s largest taxi company owns no vehicles.

The world’s most popular media owner creates no

content.

The world’s largest custom craft retailer owns no

inventory.

$715 million in loans without a bank.

Empowering the Data-Driven organization is top of mind for many organizations, but challenges persist…

More and more customers have the desire to Empower the Data-Driven Organization

▪ 75% of businesses say that using big

data reduces cost and grows revenue

▪ 77% of businesses agree that decision-

makers increasingly require data in

real time

….but few have the confidence, resources or experience presently in place to succeed

▪ 66% of businesses find using big data

very or extremely challenging

▪ 85% of companies cite inadequate

funding and uncoordinated effort

Enterprises realize only 10-15% of the expected value on their Big Data investments

Out-dated technologies

Skill set gaps

Lack of integration into core processes

Siloed Data and applications

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Barriers to success

The data landscape is radically changing

More connected people, apps and things generating more data in many forms

Business data

Human data

Machine data

Accelerate your path to becoming a data-driven organization

100%of your relevant

data

Achieve

Superior

Outcomes

Build Your

Data-Centric

Foundation

Discover

the Value

of Your

Data

Superior Customer

Experience

Product and Service

Innovation

Empower Workforce and

Optimized OperationsHuman Data

Machine Data

Business Data

HPE Augmented Intelligence

Build a Data Centric Foundation:Addressing all your relevant data at the speed of business

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Petabytes/Batch-ModeTerabytes/Real-time

Data Lake

Human data analytics

Daily use in PB ranges

Machine/IoT analytics

Daily use in PB ranges

Third-party

BI/Visualization tools

Real-time analytics

Daily use in TB ranges

JSON

Hewlett Packard Enterprise

IDOLEnterprise

Broad-based, deep innovation across the HPE Vertica advanced analytics family

• First commercially available columnar database.

• First to adopt MPP architecture. We were big data before big data was cool.

• Native Hadoop Integration

• SaaS and AMI Cloud options

• Recent innovations in supporting new architectures like Kafka and Spark.

Embracing innovation

HPE Vertica Advanced Analytics Family

Build a Data Centric Foundation:Hadoop for the Enterprise

High performance computing

2x Hadoop performance50% less space

HPE Infrastructure Big Data

Reference Architecture

Analyze at scale and speed

100% of your data10x-1,000x faster

HPE Big Data platform

Powered by Vertica & IDOL

Secure and govern

Protect and manageyour data and reputation

HPE Security and Governance

Solutions for Hadoop

Data management, data discovery and governance services

Haven OnDemand APIs & Services

www.havenondemand.com

Tools for Building Next Gen Analytical Apps

Haven OnDemand APIs

• Broadest set of Big Data APIs in the industry

• 70+ APIs for a comprehensive range of use

cases– text, audio, video, prediction, sentiment..

• Mobile & enterprise-ready analytical apps

Haven Search OnDemand

• Purpose built curated search for the enterprise

• Includes connectors to popular enterprise &

cloud data sources including SharePoint &

Dropbox

• Easy, rapid startup

+70 easy-to-use web service APIs to power the next generation of applicationsHPE Haven OnDemand APIs and Services

www.havenondemand.com

Accelerate Next — The Internet of Things

It’s about devices…

Gartner estimates 26 billion connected devices by 2020.

It’s about data…

IDC predicts IoT data will account for 10 percent of the world’s data by 2020.

It’s about connectivity…

Because incredible things happen when you connect the unconnected.

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Turn the Internet of Things into business value

Compute from edge to core

– Ingest and analyze at scale

– Optimize performance, cost & value

Integrate your environment

– Connect the edge to the core

– Integrate applications

Analyze your data at scale

– Ingest streaming data

– Combine with other data and analyze to deliver insights

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Edge

HPE EdgeLine

HPE Moonshot

ProLiant

Microserver

Data centerHPE ProLiant

HPE Apollo

ServicesTechnical Services

Consulting

New!Edge Sensor HPE Aruba Beacon

NetworkingHPE Aruba, HPE

Networking

ServicesTechnical Services

Consulting

Analytics

Vertica “Excavator”w/ Kafka/Sparkintegration forstreaming analytics

Services

Analytics & Data

Management

Services

New!

Empower: Auckland Transport

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Video feeds

analyzed in real time

to improve safety for

pedestrians, cyclists

and motorists

Core Big Data

business

capabilities

enabled

Response times, public

security, problem

identification

200 8+ Improved

NASCARFan and Media Engagement Center

Challenge

– Economic conditions

– Rapidly changing media landscape (social media growth)

– Rev pressures from sponsors

– Industry leadership expectation

Solution

– HPE IDOL

Results

– Live monitoring and analysis of broadcast, news and social media

– Sponsors’ brand and fan sentiment analyses

– Analytics to support race team sponsorship renewals

– Crisis management

– Build fan base with active engagement

View customer testimonial on YouTube

Private | Confidential | Internal Use Only 17

Empowering innovation and improved outcomes

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Productivity gains and satisfied employees

18Kemployees get real-time data

Query customer usage data

20xfaster

ROI4 months

Accelerates and sharpens

enforcement

2,739 people caught for traffic and criminal offenses

Dubai Police

More than 2500 customers & OEMs in multiple industries

• Promotional Testing • Behavior Analytics

• Claims Analyses• Click Stream

Analyses

• Patient Analyses • Network Analyses

• Clinical data

Analyses• Customer Analytics

• Fraud Monitoring • Compliance Testing

• Financial Tracking • Loyalty Analysis

• Trading Analytics • Marketing Analytics

Real-time engagement marketing

Challenge

Provide near real-time analysis on 40-60 billion rows of data

ingested per day for 1000+ employees

Solution

HPE Vertica Analytics Platform

Result

Ability to proactively determine what is analyzable, then structure

collected data for fast results from HPE Vertica

Analytics cluster scales 70 times for both Poker and Words With

Friends in their fifth year

400-600 A/B tests running concurrently with clear metrics

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“With over 40 million players, 3TB of data loaded every day and 230 nodes spread across two clusters Zynga columnar data warehouse from Vertica

is no analytical windup toy. ” - Ken Rudin, VP Analytics

Scalability – Facebook use caseChallenge • Analyze huge amount of social data in real time;

• Counting Triangles: Identify relationships between

people, brands, locations, friends, ‘posts’ and ‘likes’

• MapReduce/Hive/HBase too slow plus security

concerns

• In-Memory Database too expensive and immature

Result• Initial size of analytical system 4+ Petabyte

• Load 35TB per hour

• Behavior Analysis – Understand the engagement changes of

recent migration to mobile devices

• Yield Analysis – Targeted sales team allocation across

verticals and geographies based on demand

• Cohort Analysis – How are users joining today different from

users who joined a year ago?

• Forecast - Accurate revenue forecasting across the company

• Time series analysis - to understand product evolution

Begin your data-driven journey today

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Empowering the Data-Driven Organization

Adopt a Big Data platform powered by HPE Vertica and HPE IDOL to harness 100% of your data — Business, Human and Machine

Enable insight into data-driven customer intelligence

Gain insight from the Internet of Things (IoT)

Establish the proper plan to enable E2E data lifecycle management

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