hpcl crm

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HPCL is a Government of India Enterprise with a Navratna Status, and a Fortune 500 and Forbes 2000 company, with an annual turnover of Rs. 1,69,011 Crores and sales/income from operations of Rs 1,88,130 Crores (US$ 36.975 Billions) during FY 2011-12 At HPCL retail outlets we believe in maintenance. Maintaining not just the vehicle, but a steady relationship with our consumer. The HP retail outlet. Simply drive in, anytime, anywhere.

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customer relationship management in HPCL

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Page 1: HPCL CRM

HPCL is a Government of India Enterprise with a Navratna Status, and a Fortune 500 and Forbes 2000 company, with  an annual turnover of Rs. 1,69,011 Crores and sales/income from operations of Rs 1,88,130 Crores (US$ 36.975 Billions) during FY 2011-12

At HPCL retail outlets we believe in maintenance. Maintaining not just the vehicle, but a steady relationship with our consumer.

The HP retail outlet. Simply drive in, anytime, anywhere.

Page 2: HPCL CRM

GOLD / SILVER CREDIT CARD.

Reward Points on every fueling

2.5 % surcharge refund

10% discount on Jharcraft outlets

Reward Points on every fueling

Payback Points2.5 % surcharge

refund

Club Hp

Page 3: HPCL CRM

Pooling loyalty benefits from many attractive partners

unique rewards program for earning points on refueling, traveling, shopping, eating out, watching movies, flying etc. 

Redeem points in a single click at www. payback. In

Page 4: HPCL CRM
Page 5: HPCL CRM

HPCL, Axis Bank and Shriram Transport Finance Company (STFC) have come together to launch tripartite co-branded credit card.

STFC will issue this card as per customers previous record.

Customer can save 2.5% surcharge by using this card.

Page 6: HPCL CRM

Used for Bulk Billing If your total bill is Rs. 500000 or more you

will get a discount of 20 paisa/ liter. It is a time taking process.

Page 7: HPCL CRM

Retail Automation System at 1700 HPCL Retail Outlets.

capturing, collating and analyzing all the transactions electronically. 

 Manual intervention is eliminated, and speed of transaction & operations is increased, resulting in a Quick Fill Experience.

Transparency and control of all facets of Retail Outlet operations & real time performance analysis.

Page 8: HPCL CRM

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Page 9: HPCL CRM

If you fill your car/bike tank full you will get pollution check free.

If you purchase 12 liters oil so you will get one liter oil free.

Come on any Friday and get double reward points on payback cards.

Free check ups and oil changing facility by special machine.

Page 10: HPCL CRM
Page 11: HPCL CRM

NANO Model- No automation No Operation - If your system is down and you are unable to

connect to the fueling machine then close the pump till that time you again get connected.

- Every single transaction on any machine can be easily tracked by the system throughout India which helps to keep a proper record and save the chances of fraud.

Page 12: HPCL CRM
Page 13: HPCL CRM
Page 14: HPCL CRM

THANK YOU