hp software performance tour 2014 - vincere i big data con hp haven
DESCRIPTION
During the HP Software Performance Tour 2014 Danilo Piatti, Regional Manager EMEA South – Autonomy, HP Software, talked about how to "win big data with HAVEn".TRANSCRIPT
Vincere i Big Data con HP HAVEn
Baveno, 17-18 Giugno 2014
Danilo PiattiRegional Manager EMEA South – Autonomy, HP Software
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
695,000 status updates
98,000+ tweets
698,445 Google searches
1,820TB of data created
11million instant messages
168 million+ emails sent
217 new mobile web users
Growing Internet of Things (IoT)
Pervasive Connectivity
Explosion of Information
Smart Device Expansion
Every 60 seconds
2014
A new style of IT required for IoT solutions
By 2020
40 Trillion GB(2)
10 Million(3)
… for 8 Billion(4)
(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4) http://en.wikipedia.org
We are in a new era of accelerated innovation
30 Billion(1)
DATA
Mobile Apps
Devices
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Engaging 100% of data to gain competitive advantage
Data volumes
Acc
ura
cy a
nd insi
ght
CRM ERP Data warehouse Web Social Log files Machine data Semi-structured
Dark data
Big DataTraditional enterprise
data
Unstructured
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
1) Data volumes are growing dramatically
2) Different categories of data exist
Because of…..
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
3) Not all data needs to be stored
4) More demands are being placed on data
Because of…..
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
5) A lack of governance has material effects
6) It’s a problem very few have tackled
Because of…..
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
HP HAVEnBig Data platform
HAVEn
Catalogue massive volumes of distributed data
Hadoop/HDFS
Process and index all information
AutonomyIDOL
Analyze at extreme scale in real-time
Vertica
Collect & unify machine data
Enterprise Security
Powering HP Software+ your apps
nApps
hp.com/Haven
Social media IT/OT ImagesAudioVideoTransactional
dataMobile Search engineEmail Texts Documents
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
HP HAVEn Business-driven Big Data use cases
• Fraud detection• Anti-money
laundering• Risk
management
• Broadcast monitoring
• Churn prevention
• Advertising optimization
• Supply chain optimization
• Defect tracking• RFID Correlation
• Weather forecasting
• Natural resource exploration
• Drug development
• Scientific research
• Evidence-based medicine
• Law enforcement
• Counter terrorism
• Traffic flow optimization
• Marketing effectiveness
• Brand awareness and advocates
• Integrated customer experience
• Support analysis
• Demand-supply planning
• Procurement analytics
• Systemic fraud models
• Compliance and risk
• Workforce optimization
• IT performance management
• Social lead generation
• Sales optimization
Fu
ncti
on
Ind
ustr
y
Finance Telecom Manufacturing Energy HealthcareGovernment
Marketing Customer Supply chain Risk mgmt. HR, ITSales
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
HP apps built on HAVEn
The HAVEn developer program http://dev.hp.com/haven
HP Operations Analytics HP Digital Marketing HubHP Service Anywhere
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
HAVEn engines for insight – Context, Speed & Scale
Core technology - HP Vertica Analytics Platform: Purpose-built analytics platform to manage petabytes of data at massive scale with blazing-fast analytics
How it works: Columnar architecture with intelligent data compression, built-in analytic functions, and open integration to meet analytic use cases
Illustrative use case: Clickstream analytics
Key advantage: Manage and analyze massive volumes of data in seconds, not weeks
Spectrum of use cases: Operations analytics. sensor data analytics, patient analytics, customer analytics
HP VerticaCore technology - HP IDOL:
Information platform for processing free text, audio, video, image and structured data
How it works: Probabilistic modeling and
pattern-matching to understand concepts in information
Illustrative use case: Voice of the Customer
Key advantage: Analyze diverse forms of unstructured information to probe and explore data
Spectrum of use cases: Information governance, eDiscovery,
knowledge management, video surveillance
HP Autonomy
Analyze 100% of
your information with context, speed and
scale
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
HP IDOL Strategic Roadmap
Today Tomorrow
IDOL
IDOL EnterprisePremise-basedVertical Solutions
IDOL for Big DataHAVEn connections to Hadoop, Vertica, ArcSight, and SalesForce.comIncreased features, manageability, reliability and scalability
IDOL OnDemandStrategic shift to the cloudExpose IDOL functions as web service APIs to enable mobile and web developers to easily build next gen apps
IDOL API MarketplaceOpen API ecosystemProvide users a marketplace to discover, access and integrate APIs
The evolution of HP IDOL technology
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Announcing IDOL OnDemandEasy-to-use web service to power the next generation of applications
IDOLPOWERE
D
www.idolondemand.com
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Imagine better products and services
China MobileNASCARAVIS
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
NASCAR enriches experiences
Challenge:Establish scalable, real-time approach to engage fans across all channels to deliver unique fan and broadcast experiences
Solution:• HP Interactive Media Command Center, powered by
HP Autonomy• Autonomy IDOL + Autonomy Explore + Autonomy
Media Aggregation Service
Results:• NASCAR Fan and Media Engagement Center collects
and aggregates fan and media information for instantly actionable insights
• Understands sentiment, identifies emerging issues, and uncovers trends that help the NASCAR team share and enrich the fan and broadcast experience
“Autonomy, with the power of its IDOL engine, takes fan data, collects, it stores, and stitches it together…that helps us understand what is being talked about across the ecosystem of the sport.”
Steve Worling
Senior Director of IT, NASCAR
Understand the voice of
your customer
(as well as your
workforce)
Automatically
understand video
channels in many
languages
Automatically detect
threats and patterns
with video surveillance
Capture and analyze big data for
business insights
Transform clinical
understanding of
healthcare data
15
Identify important influencers and topic clusters
Customer Interaction analytics Understand the voice of
your customer
(as well as your
workforce)
Automatically
understand video
channels in many
languages
Automatically detect
threats and patterns
with video surveillance
Capture and analyze big data for
business insights
Transform clinical
understanding of
healthcare data
16
Autonomy ExploreCloud
• Analyze multichannel data regardless of type, source, language or location
• Contextual and conceptual insights
• Plug and Play with built-in social media connections
• Audience-centric ‘Command Center’ based upon widgets
• Integrate with existing structured data repositories
Get the 3600 intelligence with ease
Understand the voice of
your customer
(as well as your
workforce)
Automatically
understand video
channels in many
languages
Automatically detect
threats and patterns
with video surveillance
Capture and analyze big data for
business insights
Transform clinical
understanding of
healthcare data
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
Explore flexible deployment options
Highlights
• “Offshore” delivery of high-quality, low-cost applications services
• WW IDS-connected hubs/centers offer 24/7 delivery, with language, technical, and industry skills
Locations
• 7 Global Delivery Hubs: India, Philippines, China, Argentina, Costa Rica, Egypt, Poland
• 15 Global Delivery Centers
Highlights
• “Nearshore,” mid-cost apps service delivery supporting region-specific demand
• WW IDS-connected hubs & centers best for clients with region-specific requirements, including language and time zone needs
Locations
• 7 Regional Delivery Hubs: USA, Canada, Australia, New Zealand, UK, Spain, Brazil
• 10 Regional Delivery Centers
Highlights
• “Onshore” and higher cost delivery at client sites & from local HP offices
• Best for clients requiring highly custom solutions, in-person collaboration, country-specific security & privacy clearances
Locations
• Local Delivery in ~57 countries, from ~369 Local Delivery locations across all ES Regions
HP Industrialized Delivery System
Global delivery
Local deliveryRegional delivery
18
Association of Train Operating Companies
Control Challenger
Goal: Increase account registrationsScope: 2.7 Million Unique VisitorsDuration: 10 weeks
Registration Success: +60.82% lift (99% confidence)Potential value: +21,000 Completed Signups per year
National Rail Enquiries – First Test
19
Connect with your colleagues• Personalization, expertise locator, agents, community, similar people• Foster collaboration by automatically matching and connecting employees
with similar needs
Experts
Communities
Files
Social
20
Analytics and Visualization: Patterns, Trends, and ‘Unknowns’
Investigations Module
Text Analytics• Information Categorization / Clusters
• Query Guidance for Conceptual Search
Relationship Analysis• Social Network Analysis
• Message Lifecycle
Visualizations• Maps
• Tracers
• 2D / 3D Clusters
Understand the voice of
your customer
(as well as your
workforce)
Automatically
understand video
channels in many
languages
Automatically detect
threats and patterns
with video surveillance
Capture and analyze big data for
business insights
Transform clinical
understanding of
healthcare data
21
Boston bombings investigation relied on video feeds and smartphone videos on the web, as well as proprietary data
Video is now serious business
22
Met Police monitors social media to enhance intelligence and security
Objective• Leverage social media during London
Olympics to improve police operations• Determine new community influencers and
gather early insight into relevant issues• Create more effective community
engagement and derive accurate analysis of social media sentiment
Solution• Autonomy Explore• Process 2.3M+ tweets/day (3.3M during
Olympic opening ceremony)• Ingest feeds from multiple, diverse data
sources• Track community news updates
Results• Identified a connection between two
intelligence targets that had not been known previously
• Ensured proportionate and appropriate operational response to highly-sensitive community events
• Identified several, unknown, potential witnesses to a fatal stabbing
• Forwarded-on local tweets concerning community incidents, and responded to erroneous tweets
Understand the voice of
your customer
(as well as your
workforce)
Automatically
understand video
channels in many
languages
Automatically detect
threats and patterns
with video surveillance
Capture and analyze big data for
business insights
Transform clinical
understanding of
healthcare data
23
To learn more