hp cto summit, new jersey, march 24, 2010
DESCRIPTION
Executive Keynote delivered at HP CTO summit in New Jersey on March 24th, 2010.TRANSCRIPT
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Cloud Computing: Future of InfrastructureValue Destruction to Value Creation
HP CTO SummitNew Jersey, USA
Surendra ReddyMarch 24, 2010
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Source: Serving the World’s Poor, Profitably by C.K. Prahalad and Allen Hammond
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High Cost Economy of Bottom 4B
Source: Serving the World’s Poor, Profitably by C.K. Prahalad and Allen Hammond
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Changing Mindset
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Source: Serving the World’s Poor, Profitably by C.K. Prahalad and Allen Hammond
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“If there is any period one would desire to be born in, is it not the age of revolution when the old and
the new stand side by side, when the energies of all men are searched by fear and the hope, when the
historic glories of the old can be compensated by the rich possibilities of of the new?”
Ralph W. Emerson
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Exploding number of application on mobile device pushes back the power to the edges
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More and More Channels are emerging to serve the information
hungry Humans and Machines
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Technology Begets Computation
Source: Based on Ray Kurzweil Singularity is Near and updated by http://www.flickr.com/photos/jurvetson/43121225/sizes/l/in/set-42234/
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the technological advances enabling machines to analyze problems without “educated incapacities” or “cognitive biases”, analyze risks, simulate alternate choices, and make rapid decisions…
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Are we reaching Singularity?“It’s a future period during which the
pace of technological change will be so rapid, its impact so deep, that human
life will be irreversibly transformed.” – Ray Kurzweil
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Globalization and Consumerization makes enterprises more vulnerable than
ever before
Boardrooms to War-Rooms
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Manufacturing of Tomorrow• Intelligent Manufacturing
» Machine-Machine Intelligence» Leadership through smart manufacturing
• Education» what is good for what circumstances?
• Entertainment» Monetize your branding and marketing efforts through
entertainment» Consumer attention is what it counts – not how big is
your advertisement budget
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Food and Drugs
• Intelligent Farming/Pharming» Know who wants what/get closer to understand what they
need? When they need? How to economically deliver them? Many small lots with hefty premiums
• Education» Use Customer for your innovation and marketing – they are
powerful and center to their social universe• Entertainment
» Food and Drug recalls are expensive and damages » Transform crisis into opportunity by knowing them better
and engaging them better
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And, Network is the Engine of this Innovation….
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Who is the King? Consumer or Content ?
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One who deliversInformation + Education +
Entertainment gets Consumer attention
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State of the Union of IT and Business
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So, Does IT Matter?X
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Economic Climate
• The economic climate has caused many organizations » to revisit base assumptions, such as how long to hold
on to servers, how many vendors to work with for a given platform/operating environment, and how to best-utilize personnel and deal with skill shortages.
• Aging IT infrastructures » have forced many organizations to rethink traditional,
incremental technology improvement programs, and to focus instead on a holistic IT modernization program
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Cloud Computing
New deployment and operational model for delivering new services rapidly
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Joe’s Great Wisdom on Economics of Cloud
http://www.cloudonomics.com/
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Cloud Computing: Enablers
• Virtualization» Virtual servers, virtual storage and virtual
networking
• Automation is the Key» They automate server/VM; storage, network,
platform, and application provisioning
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Pillars of Cloud Computing
• Self-service » Graphical user interface or an application
programming interface
• Service Management» Service delivery is managed through automation,
and metered use is tracked.
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Pillars of Cloud Computing
• Elastic data center architectures» Applications and data run on big, flat processor
and storage pools, taking as much as needed and releasing unused resources when they are no longer necessary
• Operational Support System» Operational processes to support the service are
automated as much as possible, reducing the need for manual intervention.
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Pillars of Cloud Computing
• Standardized workloads» Want to build a high-volume business? Cut the number
of product variations. • Rapid provisioning
» Customers order resources and/or applications via a Web » No waiting for the vendor to order, install, and configure
equipment, and no extended contract negotiation. • Telco-grade billing
» Provide a simple price sheet and billing and reporting systems that help an IT organization manage its costs
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Cloud Computing: Disruptive Elements
• Redefining Economies of Scale» allows small companies to enjoy the low unit cost
for scaling
• Compressed Transaction Costs» Allowing companies to significantly enhance the
richness of the information and interactivity
Credits: Joe Weinman, Cloudonomics.com
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Cloud Computing: Disruptive Elements
• Enabling Real-time Enterprise» Enables companies to respond to changing
business conditions and opportunities much faster
• Enabling User Driven Innovation» Collaborate and Co-Create with your customers
• Availability and Reliability at Fractional Cost» Achieve extremely high reliability architecture
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Network:Powering the Engines of Innovation
• Powering the Last Mile » Importance of reliable access with SLAs
• Design for Change• Changing application environments, user expectations
and network services demand that architects expand their thinking to ensure that the network supports new business requirements.
• New Dimensions in Network Design• Location, Users, Applications, Devices, and Business
Processes
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Power of Cloud ComputingWith
Traditional Model
WithCloud Model
Savings
Capex $ 2.9 M $ 912,000 68%Physical Servers 3372 304 90% reduction
in serversCabinets 93 8.5 90% reduction
in floor spacePower Consumption
404KW 66 KW 83% reduction power
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“A man who carries a cat by the tail learns something he can learn in no other way.”
– Mark Twain
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Cloud Computing: Challenges
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Applications Mobility
• What is Application Mobility?» Ability to move applications from one location to
other depends on demand, cost parameters, or to deal with disaster recovery etc
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Apps-in-the-Sky
• Application Containers» the application contained in a single server,
a single image’s stack?» the application as an n-tier ensemble of servers?
Where scale-out & loose coupling are the rules?» a structured, composed constellation of servers?
Uses VLANs, port filters for isolation & security?
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Network in Cloud Era
• Reliance on independently operated infrastructures to hide the details of application safety, performance, resilience, and economics.
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Cloud: Promise to Fulfillment
• Moving Legacy Applications» Boxed in applications» VM based approach to move these applications into Cloud
• Creating New “Greenfield” Cloud Services» Move ‘up the stack’» Platform as the building blocks of application construction.
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Security, Data Privacy, and IPLoss of Competitive Advantage,
Increased costs of data disclosure,Possibility of illegal or unauthorized
transaction enabled by data leak
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Management & VisibilityLack of management tools and end-to-
end business process visibilityInability to configure and deploy complex
business processes
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Meta-data & InteroperabilityLack of meta-data for end-to-end business processes, Transaction
Processing across service providers
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Discussion
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Trends and Countertrends are Powerful Market Movers
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Reality – Pulse of the Customers
Source: Forrester Research
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Countertrend
Virtualization is driving the IT industry towards an optimized infrastructure and ensure that they are creating an agile and integrated framework that subsumes the deployment of the server, network and storage – accelerating the application deployment by many fold
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Trend
• Shift in Vendor Strategies» Cisco entering the server market, the HP
acquisition of 3Com, or the Virtual Computing Environment (VCE) partnership between Cisco, EMC and vmware will impact IT organizations
» The benefits touted include greater agility, flexibility and efficiency
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Countertrend
• How will the competitive landscape evolve for server operating systems (OSs)» Windows, AIX, HP-UX, Solaris, Linux and z/OS?» New technologies, new modes of computing, and
infrastructure virtualization and automation are changing the architecture and role of the OS.
» VMs will become the norm on the server, with increased use on the client as well, creating a new control point below the OS.
» Appliances — based on a VM architecture — will make modular/customized (lightweight) OSs interesting and useful.
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Trend: Applications in the Sky
• The emerging wave of cloud computing represents a major shift in IT. » This is not a single transition, but rather multiple
parallel paths of evolution, at different levels of the technology stack.
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Countertrend
• We see the demand for different layers of the classic technology stack “in the sky”
• Storage (Amazon Simple Storage Service [Amazon S3]), • Database (Amazon SimpleDB, Google Bigtable and Microsoft
SQL Data Services), • Raw computing power (Amazon Elastic Compute Cloud [EC2]), • Programming language environments (Google App Engine,
Heroku, Bungee Connect and Microsoft Azure Services Platform),
• Application-centric platforms (salesforce.com's Force.com) ,and • Applications themselves (Microsoft Dynamics).
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Trends
• Proliferation of Smart devices » Exploding number of application on mobile device
pushes back the power to the edges» Pushing new variant of client server applications» Exploding number of Mobile Apps
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Countertrend
• App Store for Cloud» Looking further into the future, cloud platforms
will have more-direct support for monetization and management
» Linking monetization to reputation-based reuse will have a powerful effect in accelerating the evolution of solutions targeted to diverse market requirements
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Open Cloud Consortium
opencloudconsortium.org
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Open Cloud Consortium
• 501(3)(c) Not-for-profit corporation• Define and Promote Standards
» Supports the development of standards, interoperability frameworks, and reference implementations.
• Manages cloud computing infrastructure to support scientific research
» Open Cloud Testbed and Intercloud Testbed.» Open Science Data Cloud.
• Develops benchmarks.
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Members
• Companies» Aerospace, Booz Allen Hamilton, Cisco, InfoBlox, Open Data
Group, Optena, Raytheon, Yahoo• Universities
» CalIT2, Johns Hopkins, MIT Lincoln Lab, Northwestern Univ., University of Illinois at Chicago, University of Chicago
• Government agencies» NASA
• Open Source Projects» Sector Project
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Working Groups
• Large Data Cloud• Open Cloud Testbed• Intercloud Metadata• Virtual Networking
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OCC Testbed
Phase 2• 9 racks• 250+ Nodes• 1000+ Cores• 10+ Gb/s
MREN
CENIC DragonC-Wave
• Hadoop• Sector/Sphere• Thrift• KVM & Xen
VMs
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Thank You
blog: cloudrants.comfacebook.com/cloudwave
tweet: @sureddyemail: [email protected]