HP CLOUDSYSTEMThe most complete, integrated platform for building and

managing clouds

Zdenko BöhmerNovember, 2011

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Cloud requires service providers to evolve business and go-to-market strategies

New opportunities & challenges

$143B cloud services market

by 2013*

* HP internal estimates

• Extend sales reach quickly and efficiently to drive business growth

• Capture emerging markets with innovative services and business models

• Accelerate time to market of new higher margin services

Business and IT are on different trajectories to cloud

• Business is adopting cloud 5x faster than IT– Drivers: speed, flexibility, economics

• While CIO’s are concerned about cloud risk–70% have security top of mind1

–79% concerned about vendor lock-in2

–75% demand high SLA guarantees for performance and availability2

–63% prefer integration of cloud IT services and on-premises services2

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1. Goldman Sachs Equity Research, January 20112.  IDC, Enterprise Panel Survey, November 2010

Weeks to months

The problem with today’s infrastructure

Set approvals, Access controls

Test and quality Activate service

Coordinate install

process

• Many people• Many steps• Many errors

Business selectsapplication

Patch VMs, OSs, applications

IT planning meetings

Set up networks

Purchase assets

Set up Facilities

Set up storage

Load OSs Install servers

Load VMs

Deploy application

Manage over lifecycle

• Much time

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The right approach toBuild and manage your Infrastructure as a Service

A few automated steps, in less time

ProvisionSelect Initiate

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Customers will evolve to the cloud at different speeds

Business Transformationto ”Instant-On”

IT Transformation to ”Strategic Service Broker”

Protect and Grow Your Virtualization Investment.• Seamless upgrade to the industry’s most complete

cloud platform• Smooth path to cloud

HP VirtualSystemVirtual/utility storage, virtual machines, and management

HP BladeSystemIndustry’s leading modular architecture and virtual connectivity

HP CloudSystemAutomation, orchestration, and service management

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CloudSystemMatrixPrivate, IaaS

CloudSystemEnterprisePrivate, hybrid, XaaS

CloudSystemService ProviderPublic, hosted private, XaaS

• Deploy a robust private cloud quickly

• Infrastructure and basic application provisioning in minutes

• CloudStart service offering

• Unify management across private, hybrid, and traditional IT

• Advanced application-to-infrastructure lifecycle management

• Highly flexible, scalable, customizable solution

• Aggregate cloud services for public and hosted private clouds

• Optimized for multi-tenancy• Customer-unique portal

experience

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HP CloudSystem: industry’s most complete cloud platformBuilt on Converged Infrastructure and Cloud Service Automation

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HP CloudSystem• The most complete, integrated, open system to

build and manage clouds• Key differentiators

– Single services view across private, public and hybrid cloud

– Multi-hypervisor, multi-OS, heterogeneous infrastructure

– Intelligent automation and lifecycle management; application-to-infrastructure

– Scalability & elasticity– Converged Infrastructure

built for the cloud

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Cloud transformation lifecycleProfessional services to plan and implement your

solution

Strategy Roadmap Design Implementation

HP Cloud Discovery Workshops

HP Cloud Roadmap Service

HP Cloud Application Transformation Service

HP Solution Support for CloudSystemHP Education Services Cloud Curriculum

HP Cloud Security Services

Expanded CloudStart – private cloud in 30 days

NEW OFFERINGS

HP Storage (LeftHand, EVA, 3PAR)

HP Workstation BladesHP Blades

VMWare vSphereMicrosoft Hyper-VCitrix XenServer

Vmware vCenterMicrosoft SCVMMCitrix XenCenter

Citrix XenDesktop Windows Server 2008 RDS

Quest vWorkspace Leostream Vmware View

MicrosooftRDP 6/7

Microsoft RemoteFX

Citrix ICA-HDX

VmwarePCoIP

HPRGS

Citrix XenApp Microsoft App-V Vmware ThinAppMicrosoft RDS

Citrix User Profile Manager

AppSense Environment Manager

Windows Roaming Profiles

RTO Virtual Profiles

HP way: YOU HAVE THE CHOICE

HP Networking

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Why HP? Leadership, innovation, experiencePowering the world’s biggest clouds, deploying hundreds of private clouds

3 most popularsocial media properties in the U.S.

4 out of 5of the world’s largest search engines

8 out of 10of the world’s most trafficked websites

SFRFrench alternative telecom operator generating new revenue by extending the advantages of cloud

computing to its business customers.

ProblemProblem Quickly bring to market a complete cloud services platform

designed offer IaaS with utility-based pricing to French companies

Quickly bring to market a complete cloud services platform designed offer IaaS with utility-based pricing to French companies

SolutionSolution

SFR Business Team business customers can take advantage of a wide selection of service on demand and state-of-the-art IT technology with predictable operating costs, less capital investment and decreased risk in new technology adoption.

SFR Business Team business customers can take advantage of a wide selection of service on demand and state-of-the-art IT technology with predictable operating costs, less capital investment and decreased risk in new technology adoption.

HP BladeSystem Matrix, HP Cloud Service Automation, and HP Aggregation Platform for SaaS

HP BladeSystem Matrix, HP Cloud Service Automation, and HP Aggregation Platform for SaaS

ResultsResults

Publ

ic C

loud

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• Market segmentation– Target SMB with more than 500 employees

– going Direct– Later in the year, target SMB with 200 - 500

employees – using channels

• Differentiation factors– Highly secured solution

• 24x7 support, high availability servers, data mirorring and datacenter replication across 3 sites

• Data encryption, secure VPN, firewalling & load balancing

– Simplified contractual framework• Contract under local law, data stored in local country• End to End SLA: network and servers

– Fully automated• Virtual machine set-up, start, stop, upgrade within

minutes• Through SFR Business On Line portal

• Pricing structure– One time set up fee:

• 2800€, include 5 admin accounts

– Virtual Server: • Small: 2Go 1 Virtual CPU: 120€ /month• Large: 4Go 2 Virtual CPU: 240€ /month• XL : 8Go 4 Virtual CPU: 460€ /month

– Storage• 0.29cents €/month 2.5TB max, 100

Mbits/s maximum • No upload/download fees

– Operating systems• Debian Linux: Free• Red hat Linux 25€/month• Windows Server 2008 R2 218€ /month

– Discount policy• 30% to 40% discount for 36 months

contractual engagement

SFR’s offer to the market 150,000 user IaaS Cloud:• Service on demand• Predictable OPEX• Lower CAPEX

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http://www.itrmanager.com/imprimer/107156/sfr-lance-fourniture-services-cloud-computing.htmlhttp://www.itespresso.fr/sfr-business-team-sessaye-hebergement-donnees-en-mode-cloud-35790.htmlhttp://www.linformaticien.com/Actualit%C3%A9s/tabid/58/newsid496/8598/sfr-business-team-lance-son-offre-cloud-computing/Default.aspx

Defense Information Systems Agency

Provide faster and cost efficient infrastructure for hundreds of military applications including command and control systems, convoy control systems, and satellite programs so that they can be developed and tested rapidly.

ResultsResults

Problem

HP helped design the RACE (Rapid Access Computing Environment) Solution, DISA’s private cloud while providing hardware and software for the solution. Solution

• Acquisition time reduced from Six months to a 24 hours (test & dev)• Future production deployment SLA will be 72 hours.• Services are offered via a self service portal and are charged on a pay per use

basis.• 5 9s Uptime • Security accreditation process reduced from 80 days to 40 days due to

information assurance controls.

*NetworkWorld: http://www.networkworld.com/news/2009/100509-pentagon-cloud-computing.html

“ Pentagon: Our cloud is better than Google's” *

Priv

ate

Clou

d

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Defense Information Systems Agency (DISA) Computing Services Directorate

4,000,000+ users

13 facilities

445,000 sq ft raised floor

34 mainframes

6100 servers

3800 terabytes of Storage

2,800 application / database

instances

215 software vendors

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Cloud ServicesCloud Management

Cloud Infrastructure

DATABASE

PLATFORMS

PROCESSING

STORAGE

PORTAL

CLOUD ORCHESTRATION & ACCOUNTING

BUSINESS SERVICE MGMT

IT SERVICE MGMT

SECURITY MGMT

IT OPERATIONS

PROVISIONING

CONFIGURATION MGMT

BACKUP/ARCHIVE

TEST MANAGEMENT

COLLABORATION

VERSION CONTROL SERVICES

The Evolution of RACE Cloud Computing at DISA (RACE 2.0)

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Decentralized, distributed IT organization providing inconsistent level of support to a business that was continuously getting more global.

Results Results

Problem

Offers 70 million customers both products and services in the areas of insurance, asset management and banking.

HP helped newly created shared services organization architect and implement an internal cloud consisting of an integrated, highly automated infrastructure shared service based on HP Converged Infrastructure.

Solution

3 days new business project roll-out vs 12 weeks 50% less TCO through automation, standardization

Finance: AllianzPr

ivat

e Cl

oud

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• Cost reduction by 50 – 60% for the defined services

• Hardware cost reduced from 25% to 2 – 8% of the total cost not the cost of the hardware counts but the implemented technology

• Main cost driver remains operations manpower further enhancements possible by implementing fully automated processes

Key achievements:

25%8% 8% 2%

15%

7% 11%6%

8%

8% 4%

4%

52%

52%

29%

29%

25%

48%59%

0%

20%

40%

60%

80%

100%

current dedicated current 30:70 virtual future dedicated future 70:30 virtual

Hardware System infrastructure

Operating System + System Management Operations (manpower)

Cost Reduction (Base:Current/ dedicated)

Achievements DCTService cost dramatically reduced by 50 – 60%

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ROI analysis for the project… within 12 months break even possible

basis 100% = budget for SAN, Backup, Wintel and Housing in 2008

Cost savings through consulting activities to optimize contracts and infrastructure for SAN, Backup, Wintel Server and Housing• realized in 2008: about 3M€ per year• cost savings by 2010: app. 9M€ per year

6%

14%

20%

-3%-1%-5% -5%

-3%

8%

20%

-10%

-5%

0%

5%

10%

15%

20%

25%

2008 2009 2010

Savings consulting hardware sum

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Start now

Take the HP Cloud Discovery Workshop

Visit us at the product showcase or online at www.hp.com/go/cloudsystem

Start your cloud journey with HP CloudStart

“Start small & grow tall” with HP CloudSystem

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