howarth sheth model of consumer behavior

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HOWARD SHETH MODEL OF CONSUMER BEHAVIOR AMIT KAMLAPURE 11271 ANKUSH MOGAL 11267 VETAL BHUSHAN 11254

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A description of model essential for market research and analysis

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Page 1: Howarth Sheth Model of Consumer Behavior

HOWARD SHETH MODEL OF CONSUMER BEHAVIOR

AMIT KAMLAPURE 11271

ANKUSH MOGAL 11267

VETAL BHUSHAN 11254

Page 2: Howarth Sheth Model of Consumer Behavior

WHAT IS CONSUMER BEHAVIOR ?

• It’s a study of Consumer Buying Process

• Focuses on how individuals spend their resources

• It categorizes consumers

Page 3: Howarth Sheth Model of Consumer Behavior

HOWARD SHETH MODEL

• Conceptualized in the year 1969

• Attempt to study brand choice behavior

• Based on :

• Stimulus inputs• Hypothetical Constructs• Response Outputs

Page 4: Howarth Sheth Model of Consumer Behavior

3 LEVELS OF DECISION MAKING

• Extensive Problem Solving

• Limited Problem Solving

• Routine Problem Solving

Page 5: Howarth Sheth Model of Consumer Behavior

COMPONENTS

The Input Variables

Hypothetical Constructs

Output Variables

Page 6: Howarth Sheth Model of Consumer Behavior

SIMPLIFIED FLOW OF THE MODEL

Page 7: Howarth Sheth Model of Consumer Behavior

ASSESSMENT

Advantages

•Large no. of variables

•Covers most aspects of purchase decisions

•Effective contribution from behavioral sciences

Limitations

•Substantial measurement error

• theory can not be realistically tested

•The distinction between the exogenous and endogenous variables is not clear cut

Page 8: Howarth Sheth Model of Consumer Behavior

THANK YOU !