How your advertising agency misled you about

Social Media - Julian Cole

What I will cover in this presentation

• 3 Benefits of social media

• The 2 biggest Misconceptions about social media

• 3 steps to getting started

What is social media?

‘Is the ability for users to both consume and create content online.’

It’s all about Relationships

• Relationship = no. of interactions

• Social Media offers easy interactions. Facebook

• Brands with high interactions are king!

1st Benefit: Brand Positioning/Relationships

2nd Benefit : Marketing Intelligence

3rd Benefit Customer Feedback

2 of the Biggest Misconceptions

1. Viral = Big Bangs for Small Bucks

2. Don’t trust your advertising agency

Write these down!

1.Google Alerts

2.Australian Blog Index RSS reader

3. Ask for help