how you can change greek stereotypes, one tweet at a time
TRANSCRIPT
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Before
Video: http://www.youtube.com/watch?v=GGMgxPkKvPU
#ChallengeStereotypes
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BY: JENNY KAY POLLOCK AND
KATIE JOHNSTONE
@JENNYKAYPOLLOCK@JOHNSTONE_KATIE
#CHALLENGESTEREOTYPES#AFLVCENTRAL
Learn How YOU Can Challenge Greek Stereotypes, One Tweet
at Time
#ChallengeStereotypes
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Who’s Social?
Stand up if you have…
@johnstone_katie
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Did You Know?
57 % of all adults and 73 % of 12 to 17 year olds in the U.S. use Facebook
1.25 billion+ Facebook users 92% of retweets are based on interesting
content46% of U.S. social media users now access
platforms such as Twitter and Facebook via their mobile phone
@johnstone_katie
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Social Media Users by Platform
Facebook Twitter Google + LinkedIn Instagram Pinterest
1150
500 500
238
13070
@jennykaypollock
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SMS Text Poll
What are the stereotypes about Greeks on your campus?
Text 645303 and your answer to 37607
http://www.polleverywhere.com/free_text_polls/Wc0UJnncP0b8P8H
@jennykaypollock
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Video
https://www.youtube.com/watch?v=be3JM-fg4uE
#ChallengeStereotypes
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Video
https://www.youtube.com/watch?v=brenYHCxaCo
#ChallengeStereotypes
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Video Process Questions
What stereotypes were identified by the group and the videos?
Did the videos bring up any different stereotypes?
How did these stereotypes make you feel?
#ChallengeStereotypes
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Chapter Communication Affects Stereotypes
Image and recruitment tool Reach PNMs, parents, alumni (fundraising)
and administratorsAlways show the GOOD!
@johnstone_katie
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Chapter Communication Tools
Press Releases Social Media Content Calendar Hootsuite
@jennykaypollock
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Social Media Content Calendar
@jennykaypollock
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Hootsuite – Publisher
@jennykaypollock
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Personal Communication Affects Stereotypes
What you say displays your values You are your last 10 tweets What you say defines your personal brand
@jennykaypollock
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Tweetable Moment
@johnstone_katie
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Is My Post Okay?
Would your organization’s founders be proud to see what you put on your personal/chapter social media?
Would your national organization RT it? What does your organization value? What do you value?
@johnstone_katie
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Tweetable Moment:
@johnstone_katie
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Values Based Posts
Example: “So proud of our Greek community for raising funds toward childhood cancer, love is all you need” #love #chaptername
@johnstone_katie
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Let’s Tweet About It!
Group: Create a values based Tweet, Facebook post, or Instagram
Use #ChallengeStereotypesTweets will be reviewed in the big group!
@jennykaypollock
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Review
http://visibletweets.com/ http://ChallengeStereotypes.tweetwally.com/ www.twitter.com
#ChallengeStereotypes
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Eliminate Negative Content
If you don’t want the newspaper publishing bad things about you and you don’t want people to think bad things about you then don’t do bad things.
What to do when something bad happens: Contact your national organization
immediately Follow any policies and procedures Be transparent
@johnstone_katie
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Tweetable Moment
@jennykaypollock
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Chapter Best Practices
Birthday shout outs Member of the week Man or Woman of Character (Monthly) RT other chapter’s philanthropy events Live tweet campus and community eventsFounder’s Day shout outs
@johnstone_katie
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Jump Start Your Content Calendar
Think of your chapter calendar for the next few weeks
Begin writing some positive values based posts and tweets for your chapter and for your personal account
@jennykaypollock
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Personal Best Practices
RT valuable things (Huffington post study tips) as opposed to Friday nights out drinking
Tweet about the GOOD that you are doing (volunteer hours/study hours/philanthropy events)
Get involved in positive Greek campaigns like National Badge Day
Don’t be involved with TFM and TSM Follow the golden rule
@jennykaypollock
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Positive Greek Campaigns
International Badge Day - Monday, March 3, 2014Ritual Celebration Week - March 2-8, 2014National hazing prevention Week - September 2014Character Counts! Week - October 19-25, 2014Alcohol awareness week - October 19-25, 2014Hazing Prevention Week - TBA
@jennykaypollock
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Make A Difference
Encourage others to do the same This power point is on Slide Share, show
it to your campus and your chapter! Have 1:1 conversations to hold other
accountable and to explain to them how they can make a difference one tweet at a time.
@johnstone_katie
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Resources
This presentation - Slide Share linkwww.hootsuite.com Content Calendar Template - http://bit.ly/
1ka2Huo Google Calendar or Word Calendar – Content
Calendar TweetDeck
https://about.twitter.com/products/tweetdeck Google Alerts
#ChallengeStereotypes
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After
Video: http://youtube.com/watch?v=LJecXgC6H28
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Contact Information
Jenny Kay Pollock@jennykaypollock 952-913-0293 [email protected]
Katie Johnstone@[email protected]
#ChallengeStereotypes