how winners make choices - tesla: the revolution

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1 TESLA: THE REVOLUTION A source of inspiration for companies with ambition| www.howwinnersmakechoices.com

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Page 1: How Winners Make Choices - Tesla: The Revolution

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TESLA: THE REVOLUTION

A source of inspiration for companies with ambition| www.howwinnersmakechoices.com

Page 2: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

The importance of a long-term vision

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If everything you do needs to work on a three-yeartime horizon, then you’re competing against a lot ofpeople. But if you’re willing to invest on a seven-yeartime horizon, you’re now competing against a fractionof those people, because very few companies arewilling to do that.

Jeff BezosCEO, Amazon

Page 3: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Many companies struggle with the realization of their long-term vision

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Short-term survival Mission creep

Page 4: How Winners Make Choices - Tesla: The Revolution

KIEZEN VOOR WINST: EEN BRON VAN INSPIRATIE VOOR BEDRIJVEN MET AMBITIE 4

An excellent example of the

realization of a long-term vision

Page 5: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Clear long-term vision: Tesla wants to become a volume player

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How does Tesla realize this vision

Page 6: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Establishing a premium position with the Tesla Roadster

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Made possible by:

Page 7: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Own sales- and service centers

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Page 8: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Entering the premium segment of BMW and Audi with the Tesla Model S

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Page 9: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Long-term investments in production capacity

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Own production capacity: California Largest battery factory of the world: Nevada

Page 10: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Entering the volume market with the Tesla Model 3 (2017): 400,000 reservations

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Page 11: How Winners Make Choices - Tesla: The Revolution

HOW WINNERS MAKE CHOICES: A SOURCE OF INSPIRATION FOR COMPANIES WITH AMBITION

Wall Street values Tesla Motors at $31 billion|$620,000 per car

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Page 12: How Winners Make Choices - Tesla: The Revolution

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TESLA: THE REVOLUTION

A source of inspiration for companies with ambition| www.howwinnersmakechoices.com