how will vehicle manufacturers bring telematics connectivity to the mass market?
DESCRIPTION
What the future connected car will be capable of and some of the technical challenges the automotive industry faces in bringing connectivity to the mass market.TRANSCRIPT
How will vehicle manufacturers bring
telematics connectivity to the mass market?
Paul Burnley16th September 2010
NMI Future World Symposium
Bridging the gap between the automotive industry
and the real world
Overview
Features Connectivity Barriers
Telematics will provide a safer driving environment
Features Connectivity Barriers
Changing vehicle crime methods may be tackled
Features Connectivity Barriers
There will be a shift towards connected navigation and infotainment services
Features Connectivity Barriers
Telematics will help users overcome concerns withelectric vehicles
Features Connectivity Barriers
Telematics will help to accurately determine service needs and
improve future vehicle design
Features Connectivity Barriers
Telematics may even change how we drive...
Features Connectivity Barriers
Where is the system intelligence?
Vehicle Smartphone
Features Connectivity Barriers
Brought-in or built-in connectivity?
Features Connectivity Barriers
Connectivity options in detail...
OEM pays the ongoing costs
User pays the ongoing costs
SIM brought-in modem built-in
SIM slot
Bluetooth SAP to user’s phone
SIM and modem brought-in
Plug-in modem
User’s phone
Wireless link to user’s phone
Wired link to user’s phone
Bluetooth HFP (data over voice)
Bluetooth DUN/PAN (tethering)
Bluetooth SPP(side-loading)
Bluetooth MAP(SMS transfer)
Brought-in
SIM and modem built-in
Built-in
Features Connectivity Barriers
Built-in connectivity provides a robust solution that works out of the box
Features Connectivity Barriers
Brought-in connectivity is low-cost and the call costs are transferred to the user
Features Connectivity Barriers
Communications speed – faster is not necessarily better
LTE etc(4G)
FastestSlowest
Features Connectivity Barriers
There is no single perfect connectivity solution
Low cost; user pays ongoing costs
Widely compatible solution
Low data rates are acceptable
Easy for customer to operate
Best communications performance
Robust (safety & security services)
Brought-in solution - Bluetooth HFP (data over voice)
e.g. 1Volume OEM
Embedded (built-in) solutionCustomer pays for call costs
e.g. 2Premium OEM
Features Connectivity Barriers
Successful telematics requires a realistic business model
Features Connectivity Barriers
Connectivity via a brought-in device has potential
compatibility concernsLowest usability
ratingHighest usability
rating
Phone bill
Typical lifetime
Features Connectivity Barriers
2G cut-off?
Long vehicle life meansembedded solutions risk becoming obsolete
Typical lifetime2G
3G4G
2G
The future benefits from telematics
