Lars Ulrich Tarp HansenHead of Communication

KUNSTEN Museum of Modern Art

How we ride the digital wave

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mandag den 22. april 13

KulturarvNord

• Collaboration between ten museums

• Easy to make new products in different constellations

• Sharing content and technical experience

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Problem

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Web-site

CMS

In gallery touch-screens Mobile app

CMS CMS

Problem

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Web-site

CMS

In gallery touch-screens Mobile app

CMS CMS

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> 20% of the marketing

budget + timeWeb-site

CMS

In gallery touch-screens Mobile app

CMS CMS

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> 20% of the marketing

budget + timeWeb-site

CMS

In gallery touch-screens Mobile app

CMS CMS

... and all the "free" opportunities

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> 20% of the marketing

budget + timeWeb-site

CMS

In gallery touch-screens Mobile app

CMS CMS

Flickr Google "something"

CMS CMS

... and all the "free" opportunities

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Europeana

CMS

Content forResearch projects

NewCollaborations

CMS CMS

Youtube EducationPortals

CMS CMS

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Goals

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Goals• Develop multiple

smartphone apps. (None of the museums has audioguides)

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Goals• Develop multiple

smartphone apps. (None of the museums has audioguides)

• Make a sustainable technical solution on open source software

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Goals• Develop multiple

smartphone apps. (None of the museums has audioguides)

• Make a sustainable technical solution on open source software

• Experiment with and develop new content. Re-use existing content.

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Web-site

CMS

In gallery touch-screens Mobile app

CMS CMS

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Web-site In gallery touch-screens Mobile app

CHAOS://

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Method

• Small project organization

• Strong partners with same vision

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-

• Four museums with experience from digital projects

• Two cultural history museums and two art museums

• Different needs in different spaces

Pilot museums

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Partners

Four "pilot museums" organized in KulturArv Nord with 6 other museums

P4 Nordjylland1 of 11 regional radio stations(content development)

DR Cultural Heritage(technical development)

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-

All the 10 museums get

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• One app

All the 10 museums get

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-

• One app• A journalist for 1-2 months

(radio/tv)

All the 10 museums get

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-

• One app• A journalist for 1-2 months

(radio/tv)• Acces to an API

All the 10 museums get

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-

• One app• A journalist for 1-2 months

(radio/tv)• Acces to an API• Content on

www.danskkulturarv.dk

All the 10 museums get

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-

• One app• A journalist for 1-2 months

(radio/tv)• Acces to an API• Content on

www.danskkulturarv.dk• For free (funded by the project

All the 10 museums get

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• Connection with REGIN. (collection management system)

• Module for drupal to bring content to in-gallery screens and Web site

We also made

Web-site In gallery Mobile app

CHAOS://

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Conclusions so far• Content is (still) king

• Build a strong platform, that can provide content to future products and collaborations

• Share experiences. Help other museums with things you're good at. The more people that get good experiences at the museum - the more will visit the museums in general.

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Conclusions so far

• Before: > 20 % of budget to proprietary software, license etc.

• Now: < 5% of budget to server, update open source software

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Contact:Lars Ulrich Tarp Hansen

@larsuhluh-kultur@aalborg.dk

Jakob Vengberg Seveljvse-kultur@aalborg.dk

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