Why SMEs should pay attention to internal communication

Inspire. Motivate. Deliver results. Fit2Communicate Limited 2017

We work with you, as a school leader so you can:Understand how you are communicating now and how you can improve.Develop and inspire people in your vision.Turn everyone in and around your school into advocates, reducing your Marketing costs.Create stronger partnerships with parents, so students succeed.Attract and keep the best teachers.Ensure you are prepared if things go wrong (crisis management).Manage school information well and reduce pressure on teachers.

We have:Over 40 years of communication expertise.A passion for improving learning outcomes in schools.Experience from many organisations, large and small.Experience of being parents of school age children.

2Justin RobbinsParent, Post Grad (Dip) Internal CommunicationsMember of Chartered Institute of Public Relations

Karen DempsterParent, BA (Hons) Public RelationsAssociate of Chartered Institute of MarketingAbout us

3Why focus on communication and why now?*F2C research carried out from 2014-2016

Competition to recruit and retain the best teachers intensifies as more schools become academies. Schools need a strong team of teachers with high morale.

Increased expectations from Government and parents means a need to find untapped ways to improve.

Parents are active on social media make them into advocates for your school.

School budgets are limited. Move beyond traditional Marketing. Share authentic and powerful parent views and feedback.

Manage parental communication channels so they can ask questions and avoid issues before they happen.High national standards call for a self-improving school system, to inspire confidence and raise standards in our schools.

Ofsted and ISI monitor how each schools vision is communicated, how strongly teachers and parents support it and how well teachers engage with stakeholders.

Parents struggle with the volume of messages they receive without any means to quickly understand what is urgent.

There are many technology opportunities to support information management but it can be confusing.

How well does your school communicate with you? 44% of parents felt well informed47% said communication was okay9% not well informed

Was how well school communicates with you an important consideration when choosing your childs school? 73% yes22% somewhat5% no

How could schools improve?1. Need ways to ask questions and give feedback.2. Teachers need to develop their ability to communicate.3. Better use social media.4Parental engagement falls as children go through a school.

Parents can have a significant impact on the grades achieved.

Schools that fully involve parents throughout the school life of their children achieve better academic results.

Where parents are more involved their children are happier at school.Our research findings.

The facts: Communication is keyF2C research carried out from 2014-2016

5My child (and we as a family) settled in well. We knew what to do and could ask for help.We always knew what was happening and felt involved in our childs schooling so we could support their success.We were able to raise issues and they were addressed quickly to a good conclusion. Teachers and leaders communicated well.We really recommend the school to which our child went. Results and communication are fantastic.Communication is critical at every stageSchool communication lifecycle: Parents

What you want parents to say.

6Working together

www.fit2communicate.com hello@fit2communicate.com07920 752192 / 07920 772642Inspire. Motivate. Deliver results.

Fit2Communicate Limited 2017

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