how we failed at company culture (and how we fixed it)
TRANSCRIPT
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How We Failed At Company Culture
(And How We Fixed It)#boldmoves16
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Hello everyone...
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We are NeoMam
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We create content that people want to share around
the web
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We are a creative agency with only one goal in mind.
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We provide in-house SEO teams with media features
that help increase their search visibility.
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We l❤ve our clients
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Today we are here to talk about the not so shiny side
of business - our mistakes.
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Our business was easy…
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Until it wasn’t.
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I read a book that
changed me
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We met this guy
Arend Welmers
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Together we started on a journey.
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Scorecards
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February 2015
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Open book
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April 2016
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MiniGames
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March 2015 July 2016 August 2015
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Happy ever after...?
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Financially things got a lot better
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We survived and were starting to thrive.
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But something was wrong.
And it was getting worse.
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Arguments over scorecards.
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Growing disinterest over company financials.
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Negative change in office atmosphere.
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Cliques started to form.
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Back channel communication.
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And then came the anonymous reviews...
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We started to realise we had forgotten a thing called
“culture”
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didn’t cause
our problems.
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helped us to see them clearly,
and fix them.
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Mistake 1:
We just let culture happen
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We got stuck with a culture that didn’t align with
what we wanted.
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Fix:
We spent time to identify our values and the type of company we wanted to be.
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NeoMam’s Core Values
1.We just say it2.We are one team3.We don’t stop when things get
hard
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We now use these values for hiring and rewarding the
team.
And continue to educate them in the same way we do
with financials.
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Mistake 2:
We hired on skills not values
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Bootstrapped and a naive view of
business.
“If you can do the job - you're hired.”
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We ended up with too many different values and ideas of
what NeoMam was.
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Fix 1:
All job applicants now fill in a core value questionnaire.
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NeoMam Questionnaire
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Fix 2:
All in-person interview questions are about cultural
fit.
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An in-person job interview
with NeoMam
today
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Mistake 3:
We hired too many people too quickly
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Growing 137% in one year didn’t help.
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With so many new people, culture changed every week
as new faces appeared.
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Fix:
Currently we only have the resources to make one hire
every quarter.
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Mistake 4:
Not spending time together as a full team
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Groups of “work friends” stuck to each other.
=Many people felt left out.
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Fix:
We now allocate time during work for group activities.
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D&D Fridays
Brazilian jiu-jitsu
Hiking
Lunch
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Mistake 5:
Not clear on what is not working
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Without numbers, problems can be hard to pinpoint.
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We want to move away from emotion and see how the
business is doing.
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Fix:
We continually improve our scorecard so we have an
accurate picture of team and individual effort.
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February 2015
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September 2015
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April 2016
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August 2016
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Today things are a lot better.
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We’re sustaining our net profit
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Our cash reserves keep growing
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Not only financially but also culturally.
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What our
team has to
say
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One thing to remember:
Don’t leave culture to chance
or you will end up with one you might not like.
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Questions?
☞ neomam.com✍ @dannyashton
#boldmoves16