how we eliminated our makeup lesson policy & gave our customers a better value in the process

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Page 1: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process
Page 2: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

How We Eliminated Our Makeup Lesson Policy

&Gave Our Customers A Better Value In The Process

Page 3: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Prior to the change . . .

• We published a calendar of cancellations

• Students could monitor those cancellations

• And call us to reserve a spot to make up their missed lesson

Page 4: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

How many cancelled lessons did we see between August 2013 and July 2014?

Page 5: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

2500

Page 6: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Of those 2500…

Page 7: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

1688 Notified Us

Page 8: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

812did not

Page 9: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

946 of the 2500were rescheduled in other

students cancellations

Page 10: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Of the 946 that were rescheduled. . .

Page 11: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

279 called to cancel and

reschedule (again) . . .

Page 12: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

88 did not show up to their

rescheduled lesson or call to cancel it

Page 13: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Dated, Weekly, Written Assignments

Page 14: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Customized Goal Plans For Each Student

Page 15: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Harley’s 6 Month Goal Plan (Lesson & Theory Objectives):

Harley will be able to read, write and play whole notes, half notes and quarter notes in tune and in time.

Harley will be able to read, write and play simple melodies (using the notation listed above) in the following keys: C, G, D.

Harley will be able to define and demonstrate the following musical terms: Andante, Allegro, Adagio.

Page 16: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Harley’s 6 Month Goal Plan (Technique & Performance Objectives):

Harley will play finger exercises and scales incorporating the elements listed above in tune and in time.

Suggested daily practice time: 30 minutes (intermittent)

Harley will be able to play two memorized pieces demonstrating these skills at our upcoming recital in October.

Page 17: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process
Page 18: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Perfect Attendance Rebate

Page 19: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Loyalty Program

Page 20: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Referral Program

Page 21: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Family Discount

Page 22: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Expanded Website & Social Media

Page 23: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

Dated, Weekly, Written Assignments Customized Goal Plans For Each Student TMR Academy Perfect Attendance Rebate Loyalty Program Referral Program Family Discount Expanded Website & Social Media

Page 24: How We Eliminated Our Makeup Lesson Policy & Gave Our Customers A Better Value In The Process

How We Eliminated Our Makeup Lesson Policy

&Gave Our Customers A Better Value In The Process