how we build a start-up from zero with the help of online content
TRANSCRIPT
the true story of building up our venture creating dosell
Business Architecture Lesson with web tools, slideshare, youtube, MOOC
lessons & links of
Validate the Idea Get Insight & Foundation
The first step should be to understand yourself;
why are we doing this risky venture?
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Invest a lot of your time to learn design thinking
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B2B start-up is not B2C…
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Study this picture again & again – don’t forget about hard times…
Audience First, Product Second (we did not follow this lesson…but it was a mistake)
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‚I believe the absolute best way to start a business today is not by launching a product, but by creating a system to attract and build an audience.’ Joe Pulizzi Founder at Content Marketing Institute, Author of Content Inc., Speaker & Entrepreneur
Gain insight of your Market/customers/Competitors the loved research phase
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Make your first draft about your market segment/customers
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Create a customer journey map (try to undestand what your customer feel!)
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1st Strategic overview: Business Model Generation
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Build a Compelling Value Proposition
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Read great blogs, experiences are shared
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Spend At least 50% of your time with your customers!
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PRODUCT DEVELOPMENT Enjoy the Ride! It is your Life, your Journey!
Build MVP or MDP (EVP)?
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CreatE A great landing page
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for hardware development - useful learning resources
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For software development - learning tools
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We have decided to design a minimum desirable product (MDP)
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service design methodology = ultimate experience
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Our mdp is under fire – don’t show mercy, please!
Any critics are welcomed: [email protected]
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Verify & Iterate your idea with clients, Angels and online
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Fake It Till You Make It? Test, ask questions, iterate
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Don’t rush to growth phase until you are not 100% sure the world needS your service or Product!
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Soft Launch & Growth
MO T IVA T IO N MO D E L BUSINESS MODEL
SE RV IC E MO D E L
C A PA BIL IT Y MO D E L
P e o p l e
RO A D MA P
G O VE RNA NC E
Vision Blueprinting
Roadmapping
Governance
I n f o r m a t i o n
T e c h n o l o g y
P r o c e s s
Design Thinking: Empathise, Define, Ideate, Prototype, Test
MA RK E T MO D E L
MEANS ASSESSMENT
INFLUENCERS
ASSESSMENT
MEANS ENDS
MACRO ENVIRONMENT
INDUSTRY SCAN
SWOT PERFORMANCE • Financial • Customer • Internal (current) • Internal (long-term)
CreatE your battle map
if you need to scale your business – you need enterprise architecture
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Product management – execution is in focus
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Culture, culture, culture…
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0
are Engaged Prospects But Not Yet Ready to Buy or Speak to Sales
are Marketing Qualified and Ready to Buy, Speak to Sales now
are Unqualified and Irrelevant and can be discarded
Engaged Marketing Prospects vary in terms of sales acceleration and hence need their journey through the sales funnel customised to fit different needs
PROSPECTS
Early Stages – Low Acceleration Stay in Touch Campaigns – campaigns
that ‘drip’ relevant content to prospects over time, gradually educating, informing
and building trust in CBA.
Mid Funnel – Medium Acceleration
Lead Lifecycle Campaigns – campaigns that ensure movement and engagement with prospects, even if they are not yet
sales-ready.
End of Funnel – High Acceleration Campaigns that try to accelerate
prospects towards the sale by providing relevant ‘nudges’ based on specific lead characteristics or sales / offer updates.
NAMES
Sales
Lead Handoff: Leads are automatically pushed from Marketing and distributed to Sales.
Lead Recycling: Leads are cycled back to the top of the funnel by sales for further nurturing if the lead is not yet ready to buy.
Welcome / On-boarding Campaigns
Retention Campaigns
NLP, Up Sell / Cross Sell, Early Adopter
Campaigns
Lead Sources: Lead sources can be anything from Display Ads, Retargeting, PPC, SEO, Website, Social, Chat, Telephone, Direct Mail, Self Generated, Referrals, Webinars, Events and Sponsorships etc.
MARKETING LEAD
SALE / WIN
SALES LEAD
OPPORTUNITY
Customised Nurturing Campaigns
Customer Nurturing
Campaigns
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Build a sales pipeline
Sharpen the Sales pitch / B2B Sales knowledge is A must!
Don't expect the prospect to connect the dots - it's your job as a sales person to find ways to create value for them. Sales isn't just about peddling your goods - it's about consulting them to better achieve their goals.
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If you have a sales team, create a sales playbook
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Compass of Marketing tools /guys, this is a Fu… deep black hole… /
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Hubspot academy vs quicksprout
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Download this ebook
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Growth hacking / new mindset – more than online marketing!/
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Don’t forget about PR & content mareting strategy
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Great resources on slideshare - We started to clip the best ones.
Business Architecture Product Design – Brand Design Service design
Sales
Great tools collection on the web
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Video library
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Online (Mooc) education platformS, youtube …
Our favourite books… learn, learn!
VISION Our goal is to help overwhelmed company owners and leaders reduce their business stress and costs with our open source hub of experts, in order to acclerate growth and achieve greater efficiency, and to prepare them to build their business to a global scale.
CULTURE At DoSell, we are driven by a simple mantra: ‘Solve the business leaders’ daily problems’. Because we understand that while you may excel in one element of business, without the others, success will remain elusive.
ABOUT US SERVICE ENGINEERING IS IN OUR DNA
STRATEGY Our mission is to provide a seamless solution for companies that are finding it challenging to fit the puzzle pieces of success together, despite having world-class products ready to market that can change lives.
Judit HUSZÁR
COMMUNICATION with design background
Péter MOLNÁR
DESIGN through understanding - maform
Tibor ZAHORECZ
MANAGING partner
Gábor Kiglics
ENGINEERING - eCon
DoSell core execution team
