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HOW WE’RE CAUGHT IN THE WEB

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6,5Y RESEARCH

1Y STRATEGY

TECHNOLOGY GEEK

WORLDEXPLORER

RUNNING JUNKIE

WINELOVER

CUISINESAVOURER

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1

3

2

THE EVOLUTION OF THE WEB

IMPACTING OUR LIVES

WHERE TO GO FROM HERE?

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1 THE EVOLUTION OF THE WEB

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1EVOLUTION

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1EVOLUTION

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1EVOLUTION

INFORMATIONAL SOCIALTRANSACTIONAL

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1EVOLUTION

THE QUANTIFIED SELF

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2 IMPACTING OUR LIVES

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2IMPACT

3.74 DEGREES OF SEPARATIONLars Backstrom, May ’11

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2IMPACT

ACEBOOK IS MAKING US

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2IMPACT

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2IMPACT

600 800 million users30 billion pieces of content shared each month

175 200 million users70 250 million tweets per day

35 48 hours of video uploaded per minute

4 5 billion pictures hosted on Flickr

Legend: 2010 - 2011

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2IMPACT

ATTENTION SPAN2001: 12 MINUTES2011: 5 SECONDS

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2IMPACT

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“It’s not information overload, it’s filter failure”Clay Shirky

2IMPACT

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10‘SDISCOVER

00‘SSEARCH

90‘SBROWSE

2IMPACT

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3 WHERE TO GO FROM HERE?

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3FUTURE

THE SOCIAL FILTER / HUMAN / CURATION

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3FUTURE

75% OF OUR DIGITAL WORLD IS A COPY

IDC 2010, DIGITAL UNIVERSE STUDY

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3FUTURE

PRIVACY PERSONALIZATION

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3FUTURE

Transactional data

Shared information

Machine data

TOWARDS A MORE INTELLIGENT WAY OF LIVING(1/2 ALGORITHMS + 1/2 HUMAN DESIGN)

ANALYSIS

INTEGRATION

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3FUTURE

“The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it is going to be a hugely important skill in the next decades.”

Hal Varian - Chief Economist Google

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25

QUESTIONS