how wanderable grew their social media following & image ... · how wanderable grew their...
TRANSCRIPT
CASE STUDY:
How Wanderable grew their social media following & image library with Twenty20 photo challenges:
Honeymoon Gift Registry. Wanderable is a new kind of honeymoon registry that allows couples to register for curated experiences, over things. With over 2,800 experiences in 189 different cities around the world, they are the perfect solution for the modern couple who just doesn’t need more ‘stuff.’
“Life is too fleeting to live for things. Instead, live for the ones you love.”
wanderable.com
INTRO “Travel is the only thing you buy that makes you richer.” For a travel company, this quote embodies the spirit of their mission. Wanderable is a travel startup working to replace typical gift registry with adventure and travel experiences for couples.
THE PROBLEM Knowing how important engaging photography is to a travel & lifestyle company, Wanderable set out to build a library of images for their digital team. At first, they tried taking their own photos or asking their user base for theirs. Finding this process expensive, frustrating and time consuming, the Wanderable team reached out to Twenty20 to run travel-themed photo challenges. Before working with Twenty20, finding authentic, natural photos was frustrating. By leveraging these photos challenges, Wanderable was able to grow their social media following and build a vast photo library.
CASE STUDY: WANDERABLE
THE SOLUTION
69%increase in photo library
75+photos licensed
Thousands of photos submitted.
Thousands of photos were entered into the photo challenges. Since Twenty20 photographers vote up their favorites, it was easy for Sara to find photos to use. Wanderable ended up licensing 75+ photos for their marketing and social media team.
“Now we have an amazing library of photos to use for social media
and our website…For partnerships, this is incredible.”
Sara Osias Global Partnerships, Wanderable
“Cross promoting with Twenty20’s huge follower base on social was invaluable. We were amazed how engaged their
audience was, which led to a spike in our own traffic and followers.”
Photo challenges proved to be powerful on social media. Wanderable drove engagement among existing followers and grew their follower count significantly. They were able to see how users viewed their brand as well as learning how to engage them in the future. As well, Wanderable promoted the challenge on their blog and social media channels including Facebook, Twitter, Instagram and Pinterest. They saw more increased engagement and a very positive response.
Perfect for social media, marketing & design.
Jacqui Morgan Marketing Manager, Wanderable
Growing on Social Media.
“The photos submitted by the Twenty20 community truly moved us.”
Sara Osias Global Partnerships, Wanderable
By building this stock library, multiple teams now have a library of photos that are perfect across social media, marketing and design. Since they fit the brand’s vision, there’s now a cohesive brand story.
Want authentic, real-world stock photos? We’ll work with your team to find a plan that fits your company.
challenge winner