how to write effective facebook ads that get clicks
DESCRIPTION
In this tutorial I will be sharing Facebook Ad Marketing Tactics.TRANSCRIPT
How To Write Effective Facebook Ads That Get Clicks
Facebook is the #2 most visited site on the web
500,000,000 users worldwide each month
57% female 47% maleFastest growing
demographic 35+
Facebook Stats Review
Are you on Facebook? Know anyone who is not?
Facebook Ads Versus Google etc.
Google AdWords, Yahoo Search Marketing or Bing Search Ads – Ads targeted by keyword search
Facebook Ads – Ads targeted by users interests Favorite movies, books, hobbies, passions and interests.
Have you Advertised on Facebook or Google?
Step #1 Define Your Target
Location - city, state or countryDemographics – birthday, relationship status, age,
gender or languageLikes and interests Education and work - specific company, college or
level of educationConnections - target or exclude users who like
certain pages, events, groups and/or apps
*Now you can reach that Star Wars fan that lives in Montreal and speaks french.
Step #2 Write Your Headline
Creative Headline Ideas Ask – Are you Single? Recently Engaged? Getting
Married? 30 and single? Ask – Bored in Cincinnati? Ask – Like Motorcycles? Need A Massage? Like
Massages? Want Free Tacos?Ask – Birthday Today? Happy Birthday To You! Come
Celebrate Your Birthday!Offer a FREE gift on someone’s birthday, printable
coupon, redeem in store only
Do you have any creative ideas to share?
Good Headline Examples
GOOD AD – qualifies “like” BAD AD – too general
Targeting Success Story
CM Photographers
Target: 24-30 yr old women who indicated they were engaged
Result: Over 12 months they generated $40,000 in revenue from a $600 investment on Facebook!
Success Story - StorQuest
StorQuest Self Storage
Targeted college students at 21 campuses prior to summer break
Result 50% increase in total rentals versus prior year at same store
Test Multiple Ad Targets To Optimize Results
•Target Students•College Students•Late night hours
•Targets Parents•Children discounts•Playdates
•Targets Geo•10 miles from shop•Flavors of the week•New products
Promote a Facebook Event, Group or App
Do you have an Event or Group you could promote?
Promote Your Facebook Fan Page
Target Users Who Don’t Like The Page To Get New Fans
Create A Custom Page For Your PPC Ad Make It Your Default Landing Page
Make A Strong OfferOffer a Coupon,
Sweepstakes EntryProvide An Email Signup
Form With a Free GuideSetup email auto-responders
to make additional offers
PPC Ad & Landing Page Techniques
2,181 coupons were redeemed and more customers in the door
Landing Page Ideas: Lucky Coupons
Jamba Juice - Lucky Coupons
Strategy: “Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off, instant prizes including a cash prizes of $10,000!
Result: Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores.
PPC Ad & Landing Page Technique
“Your Song in a Movie” Contest on Facebook
Facebook Reveal Tab Landing Pages
Before the “like” After the “like”
Landing Page Techniques Sweepstakes With Coupon Offer
Duck Tape - $500 Shopping Spree Giveaway
Strategy: Gave 100 lucky entrants a Duck Tape prize package. They also offered $1 off a roll of Duck tape, available for anybody completing the submission into the sweepstakes.
Result: Sweepstakes encourage users to interact with your fanpage and website but they also drove people to your store
PPC References
Create your Adhttp://www.facebook.com/ads/create/Webinars, Case Studieshttp://www.facebook.com/FacebookAdsImages For Your Adhttp://www.iconfinder.net
Takeaways
What product or service can you giveaway?
Do you have an email database to collect leads?
How many leads would make this ad campaign a success?
Keys to PPC Success
Define Your Target Market
Create An Attention Grabbing Headline
Follow Through With A Consistent Landing Page
Optimize Your Campaign For Better Results
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel Web Media Expert LLCPhone: 513-325-6070
http://[email protected]