how to write bibliography
TRANSCRIPT
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TABLE OF CONTENT
Chapter Particular Page no.
1 The business 1
1.1 Gap 1
1.2 Mission statement 2
2 Management team 9
2.1 Management team 9
2.2 Partnership deed 11
3Company structure, ownership an
inte!!ectua! property rights 1"
3.1 Organizational structure 15
3.2 Roles & responsiilities 1!
3.3 "usiness model 1#
3.$ %ntellectual propert rights 19
3.5 'a(s 22
3.! Pro)ect scoping 2$
3.* +s 25
3.# Gantt 2*
$ #nustry ana!ysis $%
$.1 %ndustr analsis 2#
$.2 Current status and emerging trends 29
$.3 P.e.s.t. analsis 31
$.$ "usiness landscaping 39
5 Consumer pro&i!ing '$
5.1 ,emographics $2
5.2 ,ilo $*
5.3 -egmentation $9
! Mar(eting p!an ")
!.1 Product d.n.a. 5
!.2.1 /rend analsis 53
!.2.2 Mood oard 55
!.2.3 /heme oard 5!
!.2.$ Color & product oard 5*
!.3 Competitor analsis 5#
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!.3.1 ,emand 0orecasting 59
!.3.2 Merchandise udget !9
!.3.3 Range plan *
!.$ -uppl chain *$!.$.1 Process ie( *$
!.$.2 /pe o0 production *9
!.$.3 -uppl chain strateg #1
!.$.$ -uppl chain management #2
!.5 Pricing #5
!.! 'ocation #*
!.!.1 -tore operations 9$
!.!.2 ueueing analsis 95
!.!.3 Cash memo 9!
!.!.$ thical issues 9*
!.* 4isual merchandising 9#
!.#.1 "randing elements 99
!.#.2 "rand s(itching 1
!.#.3 Promotions 12
* Financia! p!anning 1)**.1 -ummar sheet o0 0inancials 1*
*.2 Roll out plan 11
*.3 -ales reenue 11
*.$ erage selling price and cost o0 good solds 111
*.5 Phsical resources 112
*.! 6unam resources 11$
*.* %nitial inestment 115
*.# Oerheads 115
*.9 ,epriciation 11!
*.1 %ncome statement 11#
*.11 Operating cash 0lo( 121
*.12 "alance sheet 122
*.13 "rea7 een point 122
*.1$ Ratios 123
"iliograph 4nne8ure 5 :s 4%%%
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+EEA+C- MET-O.OLO/0
Researchobjective ResearchDesign Datacollection
method
Analytical Tool SampleSize Samplefram
e
Sample Unit
To launcha new
barnd of Organic
oodTruc!
e"ploratory
#rimary and
Secondary
$ueingDecompositionTrend
forecasting
%rand
Switching
&''Respon(dants
Target
customer
of )*(+'
years
Delhi,-R
4
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B#BL#O/+A-0
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=Online groceries ie 0or igger share in organic 0ood mar7et>< ailale at
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• ,iamond Da< Pintel Gerald ?2#@< ARetail "uingB< ighth dition
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• Kernie< D. ?2!@< A'ogistics and Retail ManagementB< 'ondon< Logan Page
• Goldratt .M. ?2*@. Critical Chain. 2nd dition. Chennai< Productiit and
ualit Pulishing Priate 'imited.
• 6ose< C< =/op /en Promotional -trategies>< ,emand Media< ailale at
http233sma!!business4chron4com3top6ten6promotiona!6strategies61)1954htm!< 5 oemer 21$
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• Pradhan. -(apna< ?21@< Retail Merchandising< /ata McGra( 6ill< e(
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• Pegler< Martin M.< ?2!@< A4isual merchandising and displaB< Kairchild
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• Raolt< anc D. and Miler< Dud L. ?29@< AConcept and cases retail and
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• /he 6indu "usiness line< 11 Dune 21$< =,eelopment should ecome a mass
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http://www.thehindubusinessline.com/economy/development-should-become-a-mass-movement-modi/article6104419.ecehttp://www.thehindubusinessline.com/economy/development-should-become-a-mass-movement-modi/article6104419.ecehttp://www.thehindubusinessline.com/economy/development-should-become-a-mass-movement-modi/article6104419.ecehttp://timesofindia.indiatimes.com/business/india-business/PM-for-exploring-options-to-expand-organic-farming/articleshow/36795892.cmshttp://timesofindia.indiatimes.com/business/india-business/PM-for-exploring-options-to-expand-organic-farming/articleshow/36795892.cmshttp://www.foodnavigator-asia.com/Policy/Modi-calls-for-new-emphasis-on-technology-to-fight-rising-food-costshttp://www.foodnavigator-asia.com/Policy/Modi-calls-for-new-emphasis-on-technology-to-fight-rising-food-costshttp://timesofindia.indiatimes.com/life-style/food/food-reviews/Gurgaon-has-everything-organic-on-its-plate/articleshow/18691560.cmshttp://timesofindia.indiatimes.com/life-style/food/food-reviews/Gurgaon-has-everything-organic-on-its-plate/articleshow/18691560.cmshttp://timesofindia.indiatimes.com/life-style/food/food-reviews/Gurgaon-has-everything-organic-on-its-plate/articleshow/18691560.cmshttp://timesofindia.indiatimes.com/life-style/food/food-reviews/Gurgaon-has-everything-organic-on-its-plate/articleshow/18691560.cmshttp://www.thehindubusinessline.com/economy/development-should-become-a-mass-movement-modi/article6104419.ecehttp://www.thehindubusinessline.com/economy/development-should-become-a-mass-movement-modi/article6104419.ecehttp://timesofindia.indiatimes.com/business/india-business/PM-for-exploring-options-to-expand-organic-farming/articleshow/36795892.cmshttp://timesofindia.indiatimes.com/business/india-business/PM-for-exploring-options-to-expand-organic-farming/articleshow/36795892.cmshttp://www.foodnavigator-asia.com/Policy/Modi-calls-for-new-emphasis-on-technology-to-fight-rising-food-costshttp://www.foodnavigator-asia.com/Policy/Modi-calls-for-new-emphasis-on-technology-to-fight-rising-food-costshttp://timesofindia.indiatimes.com/life-style/food/food-reviews/Gurgaon-has-everything-organic-on-its-plate/articleshow/18691560.cmshttp://timesofindia.indiatimes.com/life-style/food/food-reviews/Gurgaon-has-everything-organic-on-its-plate/articleshow/18691560.cmshttp://timesofindia.indiatimes.com/life-style/food/food-reviews/Gurgaon-has-everything-organic-on-its-plate/articleshow/18691560.cms
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ANNE
" ?uestions
1. +hat important customer prolem can ou sole
on adulterated< non pesticidesFchemical health 0ood.6ealth< tast< lo( car 0ood at eas location (ith lo( (aitingFsering time :uic7 health snac7
2. 6o( are ou going to do it"usiness modelProduct Organic 0ood ?Ra( materials and pac7aged< depending upon the
pre0erred choice o0 customers.,istriutionE "uing organic products 0rom (holesale mar7ets or uingdirectl 0rom the organic 0armers.'ocationE +ill e more premium customers location eg -outh ,elhi < GL<
-a7et< model to(n ne( 0riends colon etc./echnologF%nnoationE using est o0 technolog to 7eep the organic 0ood
products 0resh in the moile truc7.-ericeE outside seating arrangement< (aiters to sere< reccled plates andcups."randE creating a rand name 0or a ne( usiness through adertising<
promotional schemes.
3. 6o( man customers are there that are (illing to u 0rom ou
6o( man customers are there
ccording to a J- "an7 report in 212< it (as estimated at Rs 1
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/he 0ollo(ing :uestionnaire is prepared the students o0 Pearl cadem 0or theresearch pro)ect ?21$@ . Jour ans(ers (ill e aluale and (ill e 7ept con0identialand our candor is appreciated.
14 +hat do ou understand organic 0ood ?/ic7 as man@
a %t means arti0icial 0ood %t means heralc %t means nonEchemicalFnonEpesticidesd %t means lo( caloriee n other< please speci0.
$4 ,o ou pre0er uing organic products as ?/ic7 one@a@ "randed @ on randed c@ o pre0erence
54 +hat all other organic products do ou u ?/ic7 as man@a@ Organic 0ood @ Organic cosmeticsFtoiletries c@ Organic per0umes d@
Organic clothese@ n other< Please speci0
'4 +here do ou pre0er haing 0ood outside home ?Ran7 in order o0 pre0erence< 1 eing the most %mportant@
Restaurants
'ocal street 0ood
'ocal truc7sFthellas
"4 %n (hat 0orm ou consume the organic 0ood ?/ic7 as man@a@ 4egetales @ Kruits c@ Cereals d@ /eaFCo00ee e@ 6ers 0@ Processed or
a7er 0oodg@ Organic dair products
74 6o( o0ten do ou consume organic 0ooda@ Once a (ee7 @ Once a month c@ Once in ! monthd@ l(as e@ n other pls speci0
*4 6o( much do ou spend on Organic 0ood per isita@ Ipto Rs5 @ Rs5 Rs1 c@ Rs1 Rs 15 d@ Rs15
and aoe
%4 Krom (here do ou mostl purchase organic 0ooda@ -upermar7ets @ 'ocal mandi c@ Online sites?such as coto7ri< naturalmantra etc@ d@Organic ca0S e@ Others
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94 Lindl rate organic 0ood on the 0ollo(ing 0actors
Kactors 6ighl
important
%mportant eutral Inimportant 6ighl
unimportant
6ealth
/aste
Conenientl located
Considered
0ashionaleFtrend
,octors
recommendation
nironment 0riendl
1)4 +hich read to eat 0ood ou (ill u the most ?Ran7 in order o0 pre0erence< 1 eing the most %mportant@
1146o( do ou get to 7no( aout the organic productsa@ +ord o0 mouth @ KriendsFKamil c@-ocial media?Kaceoo7
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3# $#$9 59
! and aoe#ncome group 6 5 25 monthl
251 $5 monthl
$51 !5 monthl!51 #5 monthl
#51 and aoe monthl
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