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How to Write A Great Corporate Video Script

Research Your Audience

Thinking only in terms of your key messages is an out of date approach to writing a script.

You need to consider the value your video has for your intended audience.

Video content needs to be interesting, inspiring and preferably socially shareable to be effective.

Consider Language Carefully

Use language that your audience will understand and resonate with

Don’t use technical jargon and industry terms potential customers may not recognize

Use the same language as your audience i.e. the language used for teens will differ from those for a more mature audience

Communicate Clearly

The video must use clearly communicate.

Make sure that the video script moves the action along.

The script should not be repetitive – don’t waste your audiences time!

Summarize The Content

Summarize the content of the video in the first fifteen seconds

The viewer can then decide whether they wish to continue watching (respect the viewers time)

Even if the viewer does click away the core message will have been communicated

Use Images And Sound Wisely

Video uses not just words to communicate – Sound and Visuals can be even more powerful!

Too much exposition can be the sign of a poorly written script

Sound and images can be used to communicate emotion and ideas

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