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For Talent How to write a Great 'Retail Talent' About me Bio

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Page 1: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

For Talent

How to write a Great 'Retail Talent' About me Bio

Page 2: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

Spruikers, In Store Demonstrators, Visual Merchandisers, Cooking Demonstrators, Costumed CharactersYou’ve just joined Australia’s premier online directory for short term retail industry talent.

If you want to be engaged as a spruiker you need to be registered with Spruiker Hire. Congratulations for taking the first step!

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You will:

earn between $45 & $80 per hour in your spare time

improve your confidence, expand your vocabulary and improve your sales, communication and negotiation skills

learn a wealth of new skills that will help you in any role you choose in the future.

Page 3: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

It’s not all a one way street though. Being registered on the Spruiker Hire site is a bit like being a tenant in a shopping centre.

You can’t just fill your shop up with stock, open the doors and wait for the customers to come. Sure you’ll gain some customers that way but you also need to do a little bit of the work yourself.

Great Part time income

Through your Spruiker Hire listing you’ll be up and running in your own business for less than $1000!

What you get:

Spruiker Hire markets directly to Shopping Centre Managers, Marketing Managers and retailers for you

"How to Spruike" Information Kit

Access to free training, webinars, focus groups

02How to write a Great 'Retail Talent' About me Bio

Page 4: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

Your Address

The first step is to make sure you complete all fields on your profile:

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The Spruiker Hire search tool is very powerful and as long as you put the correct information into each field, retailers in your area will be able to find you. Be sure to include your town/city, state and postcode.

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Linked In

It’s essential to have a Linked In Profile. Your clients will want to see you on a range of different social media options.

To learn more about how to create an awesome Linked In profile, check out http://karenyankovich.com and sign up for her FREE 30 day ‘Make your Linked In Profile’ stand out in the crowd challenge.

Facebook

If you don’t want to mix your personal and professional life, then create a Facebook Page rather than a personal profile and direct your professional contacts to that.

It’s easy to do. You’ll find an option to ‘create page’ in the drop down arrow on the top right of your facebook page. From there Facebook makes it very easy for you to set up and manage it from your personal profile.

Your Social Media Profile

Page 5: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

Your Website

Experience and Qualifications

You don’t have to be a genius to create a basic website for free. Just start, it will develop from there.

Go to https://wordpress.com to get started

The Spruiker Hire website has had 3 rebuilds in it’s time. My first website was built for me in wordpress by my awesome nephew. It’s still built in wordpress to this day.

Twitter

Once you set up your twitter account, link it to your page and you can choose to automatically tweet your facebook posts and linked in blogs straight to twitter. It doesn’t have to be an all consuming job.

If you are new to the industry be honest. In this field you can include any amateur public speaking or drama skills you have participated in. Even high school or university presentations to prove that you are confident enough to put yourself out there in public.

The free Spruiking Foundations Skills course you received as part of your subscription includes an exercise for you to go to your local shopping centre and volunteer to spruike for free to gain experience. You can include this here too!

It’s not necessary for you to say you did it for free. Simply add it ‘Joes Fruit Shop’ or ‘Janes Jewellery’… and if your practice client thought you were pretty good… ask them for a testimonial.

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Page 6: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

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About me

5 Write about yourself in the third person. For example here is what I have written on my Spruiker Hire profile:

Desley has over 26 years experience in shopping centre marketing and management.

During that time she has been responsible for the successful delivery of hundreds of events in Queensland, NSW and the NT.

Desley is available and will travel to any location for event coordination, team coordination, individual spruiker assignments and key note speaker.

As owner of Spruiker Hire, Desley is particularly interested in developing promotional events that are designed to create a sense of community within a venue, that ultimately leads to long term customer loyalty, exponentially increasing the benefits of the investment.

Call or email for an obligation free discussion.

Community Engagement to increase sales?

Find out more about Spruiker Hire’s exciting new 6 week promotional event that will tick all the boxes at your shopping centre:

Community Engagement, Retailer Engagement, Customer Engagement!

Start with your experience, your enthusiasm, a little bit of information about your successes and what you are interested in... and if you have other business interests you can include that at the bottom like I have.

Page 7: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

How far will you travel from work?

6 It’s important to choose an option here. If you choose the maximum distance from your home, your listing will show on every search.

If you are only willing to travel within a 100km radius of your location then please ensure you choose that option.

This way your listing will show up where you want to receive enquiries from.

What are the 3 nearest major retail shopping precincts in your area?

Take a moment to do a search if you don’t know and identify the 3 places you most likely want to work, because we’ll add them to our database and ensure we market specifically to them.

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Services Offered

Tick all types of work you are looking for and not ones you aren’t willing to do. This will ensure that enquiries you receive are genuine.

It’s not a problem if you don’t have experience in those areas as long as you are willing, enthusiastic and honest with your client.

Your performance and the outcomes you deliver will be what will have them choosing you again the next time.

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Page 8: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

Desley Cowley

About Desley Cowley #eclecticdabbler

Desley Cowley from Spruiker Hire is an independent licensed shopping centre manager, speaker, trainer, facilitator. Desley specializes in building vital, profitable shopping centre communities. She works with owners and developers to turn underperforming retail assets into vital and profitable community hubs.

She also helps shopping centres and retailers source and train quality talent that makes retail more profitable and fun.

Desley has developed a national online talent directory and training course to help retailers better compete with online marketers and also understand why it’s even more important in this technological age for them to create an awesome experience for their shoppers and community.

It’s her vision to be the catalyst for change in the way we do retail... one shopping centre community at a time.

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Page 9: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

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0419 817973 for an obligation free 15 minute discussion to find out how she can help you.

[email protected]

www.spruikerhire.com

Contact Desley on:

Page 10: How to Write A Great Bio for buskers, spruikers, product demonstrators, entertainers, visual merchandisers

Contact DetailsDesley Cowley

E: [email protected]

P: 0419 817 973

PO Box 8169, Allenstown. Q 4700

www.spruikerhire.com