how to write a content marketing plan step-by-step
TRANSCRIPT
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How to Write aContent Marketing StrategyB L O G . B U F F E R . C O M
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The 21-Step Guide toWriting a ContentStrategy
... w/ a template!
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1. Start with an outline
The three main areas
12
Why are wemaking content? What content
do we need?
3How does this contentaccomplish our goals?
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2. What are you trying toaccomplish?
Goal-setting!
OKRs!S.M.A.R.T.
BHAGS!
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3. Write down whatyou're selling
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4. Now, who's going toconsume your content?
Come up with buyer/audience personas
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5. Map your personas'needs to your solutions
6. Find out where youraudience already goes for
this content
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7. View the competition’scontent marketing for
inspiration
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8. Take inventory of yourcontent
On Site BlogsResourcesLanding pages
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8. Take inventory of yourcontent
Off Site Social mediaGuest postingEmail
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9. Evaluate your existingcontent
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What sticks?
What should we fix?
What should we nix?
What should we add to
the mix?
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Sticks!
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Fix!
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Nix!
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What should we add tothe mix?
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14. Sort your contentby theme
15. List your differentcontent types
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16. Snapshot the contentteam and workflow
17. Estimate your contentcapacity
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18. Map out your editorialcalendar
Trello
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19. Make a contentpromotion workflow
Buffer
blog
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20. Write the epilogue
21. Write the executivesummary
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Celebrate! You did it!
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Get the free template :)http://bit.ly/mktg-strategy