how to write a better book description that sells
DESCRIPTION
Grab more sales with better book descriptions - http://ezrd.me/r/?rd=083C4GpdfTRANSCRIPT
How to Write a Better Book Description that Sells
ByAmy Harrop and Deborah Drum
Book Description
• Essential to selling a book
• Readers always check the description first
• Treat your description as the sales letter for your book
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In this presentation, I’ll reveal some great strategies for writing better
book descriptions that will help you sell more books
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Elements of a Good Book Description
• Description often doesn't start with a paragraph
• Most descriptions start with a headline that should grab the reader’s attention.
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Book Description Framework
• Headline• Shoutline (short quote or preview of the book)• Description• Benefits (if non-fiction)• Call to Action (You want to instill a sense of
urgency and get them to pick up your book now)• Testimonials and Reviews
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Tips For Better Descriptions
• Fiction
– Fiction writers should concentrate on the main character, the primary story element, and the major conflict.
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Tips For Better Descriptions
• Non-Fiction
– Introduce your premise first and foremost. You may also want to introduce who you are and why people should listen to you
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Tips For Better Descriptions
• Including Benefits–Why should people buy your book? With non-
fiction, the benefits to the reader should be clearly stated
• Call to Action– You want to instill a sense of urgency and get
them to pick up your book now.
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Tips For Better Descriptions
• Know Your Audience
–When you are writing your book description, imagine you are talking to your audience
– research book descriptions in your niche or genre
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Tips For Better Descriptions
• Be Clear and Concise–Write a description that leaves the reader
knowing enough about your book, but still wanting more.
• Length– many writers and publishers agree that the
sweet spot is 150-300 words
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Tips For Better Descriptions
• Leave Them Wanting
– You shouldn’t tell people how your plot ends or exactly what you are going to discuss in your book
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Marketing your Book
• Let your book description do your marketing for you
– Author or book blog– Social Media (Facebook, Twitter and other
social media outlets)– GoodReads
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If you want to boost your book sales, don’t ignore your book description. You can instant create a better book
description by applying the strategies in this guide.
http://ezrd.me/r/?rd=083C4Gpdf
Grab more sales with better book descriptions
http://ezrd.me/r/?rd=083C4Gpdf