how to write a 90 day marketing strategy in 90 minutes
TRANSCRIPT
A 90 Day Marketing Strategy in 90 Minutes
Kieran Wilson
Digital Marketing Manager
Wordsmith™
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BEFORE
The Wordsmith platform takes in your raw data, in any format.
AFTER
Wordsmith creates personalized, insightful narratives at massive scale.
A Patented Engine for Automated Narrative Reporting
Automated Insights
WHAT Can YOU DO IN 90 MINUTES…
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WRITE A MAREKTING STRATEGY!!
Before the writing
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THE WHAT. THE WHY. AND
YOUR POINT OF DIFFERENCE.
MESSAGING
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Quick tips on defining your target audience
audience
Business goals Marketing strategy
Marketing plan
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Bake it in
Your business Your strategy
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Key to success business strategy measurement
Ready, set, go!
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The outline
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ü Objectives
ü Tactics
ü Measurements
Setting Objectives
What you want to achieve
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Marketing contributes xx%
to revenue growth
how you’ll achieve it
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q Lead generation q Content marketing, social media, influencer marketing
q Email, events, speaking engagements
q Advertising, Public relations, sponsorships
q Lead nurturing
q Drip campaigns, lead scoring, dynamic content
Measuring success
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q New clients
q Opportunities created
q Number of sales qualified leads
q Number of marketing qualified leads
Why 90 days?
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strategize
execute
measure optimize
Test & revise
And, because I promised…
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What does my black eye have
to do with strategy?
I wasn’t looking
Forward.
questions?
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reports and 50% off of your 1st
month if you choose to sign-up.
Thank You & Special Offer!
bit.ly/DMFB15