how to web 2.0: hands-on guidance to social networking and new technologies for ip lawyers and...
DESCRIPTION
PowerPoint presentation at the Minnesota Continuing Legal Education's 2009 Midwest Intellectual Property Institute on September 25, 2009.TRANSCRIPT
© 2009 Maslon Edelman Borman & Brand, LLP
How to Web 2.0: Hands-On Guidance to Social Networking and
New Technologies for IP Lawyers and Businesses
Presented by
Leora Maccabee
Maslon Edelman Borman & Brand, LLP
September 25, 2009
© 2009 Maslon Edelman Borman & Brand, LLP
*Image: Littlebigplanet-forum on Flikr
© 2009 Maslon Edelman Borman & Brand, LLP
Introduction
IP lawyers should use Social Media like vitamin supplements.
They are beneficial, but you must follow the directions, use wisely, strategically and in moderation.
© 2009 Maslon Edelman Borman & Brand, LLP
LinkedIn: The big deal.Network of 40 million users around the world. 170 industries. 200 countries. 840,000 people in the law practice industry. 385,000 lawyers.
© 2009 Maslon Edelman Borman & Brand, LLP
Why Every Lawyer Should Join LinkedIn
• Non-exclusive and open
• Virtual, updated Rolodex
• Brand yourself and your work
• Client, employer, job and reference searches
• Networking opportunities
• Basic level is free
© 2009 Maslon Edelman Borman & Brand, LLP
LinkedIn How Tos: Basics, Beef, Build & Brand• Basics: Sign up at www.linkedin.com.
Content. SEO. Links. Vanity url.
• Beef it up: Groups, Applications, Recommendations
• Build your network: Backwards and forwards. Personal invites.
• Brand yourself: Status posts. Q & A. Connect others. Events.
© 2009 Maslon Edelman Borman & Brand, LLP
Blogs and Google Reader: Reading ‘em and Feeding ‘em
© 2009 Maslon Edelman Borman & Brand, LLP
Why read blogs? • New insight into contemporary legal issues
• Opportunities to see how other lawyers in deal with problems or new case law
• Connections for the development of future business relationships.
• Interactive and conversational
• Write your own – become a thought leader
© 2009 Maslon Edelman Borman & Brand, LLP
Blog How Tos: Find, Read, Feed, Follow.
• Find ‘em: My list, Google, Link Love.
• Read ‘em: Online, email, RSS. Check the citations and credentials.
• Feed ‘em: Google Reader
• Follow ‘em: and email
• (Create ‘em: Wordpress, Blogger)
© 2009 Maslon Edelman Borman & Brand, LLP
JD Supra• Publish your legal work online
for free. JD Supra distributes it through RSS feeds, Twitter, Facebook, LinkedIn, and online news feeds.
• Legal research – browse legal articles, analyses and documents.
• Free vs. paying accounts
© 2009 Maslon Edelman Borman & Brand, LLP
Facebook• Why lawyers should use Facebook:
to network for referrals; research defendants and potential jury members; market your law firm or company; vet potential legal hires or current employees.
• Create a profile, set your privacy settings, and then connect online.
© 2009 Maslon Edelman Borman & Brand, LLP
Iphone and Blackberry• Free and cheap applications
• Take notes while driving, check your email, browse the FRCP, update Facebook, track billable time, edit documents and spreadsheets, share files, map your location or find the closest grocery store.
• iPhone App Store and Blackberry App World
© 2009 Maslon Edelman Borman & Brand, LLP
Twitter• 140 characters
• See what people are saying about your firm, company or products; connect with other lawyers; make yourself available to media personalities; and expose new audiences to your legal services.
• Sign on and brand yourself
• Twitter etiquette
© 2009 Maslon Edelman Borman & Brand, LLP
Martindale-Hubbell Connected and Legally Minded•Both MH-Connected and Legally
Minded are in draft versions
• Why join? Create a profile; connect with colleagues; join groups; exchange ideas, files & resources; upload blog posts or documents; and explore legal resources on a variety of issues.
• Great for thought leaders
© 2009 Maslon Edelman Borman & Brand, LLP
Legal OnRamp• Legal OnRamp is for in-house
counsel & firm lawyers that can add value. Request or be invited.
• Why Join? Public and private conversation and networking; discuss the law with firm lawyer experts & read legal documents submitted by firm lawyers to answer legal questions or assess for future hiring; searches & FAQs.
© 2009 Maslon Edelman Borman & Brand, LLP
Conclusion
IP lawyers should use Social Media like vitamin supplements.
They are beneficial, but you must follow the directions, use wisely, strategically and in moderation.
© 2009 Maslon Edelman Borman & Brand, LLP
Questions? Contact me.Email:
LinkedIn: www.linkedin.com/in/leoramaccabee
Twitter:
www.twitter.com/Leoramaccabee